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Research Background - Sample

The Indian smartphone market is growing at around 10-11% annually and is expected to reach 442.5 million users by 2022. After relaxations of lockdown restrictions, the market has shown consistent growth over the past few months. The mid-tier price segment between INR 10,000 to 20,000 saw the highest growth and largest share of sales. Many Indians have redirected savings from non-essential spending during the pandemic toward new smartphone purchases, which have become integral to lifestyle changes. Xiaomi has commissioned research to better understand consumers and develop an appropriate study design.

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64 views1 page

Research Background - Sample

The Indian smartphone market is growing at around 10-11% annually and is expected to reach 442.5 million users by 2022. After relaxations of lockdown restrictions, the market has shown consistent growth over the past few months. The mid-tier price segment between INR 10,000 to 20,000 saw the highest growth and largest share of sales. Many Indians have redirected savings from non-essential spending during the pandemic toward new smartphone purchases, which have become integral to lifestyle changes. Xiaomi has commissioned research to better understand consumers and develop an appropriate study design.

Uploaded by

sourav84
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Research Background

Understanding The Market For Smartphones In India

Market research provider Euromonitor International pegged the Indian smartphone market is
growing at about 10-11%,. And the number of smartphone users in India is estimated to increase
to about 442.5 million in 2022.
The Indian smartphone market is on a recovery path as the lockdown restrictions have been
relaxed. The market has shown a consistent growth for the last few months. Almost all the brands
recorded growth compared to the last year. In terms of price bands, the mid-tier (INR 10,000 – INR
20,000) segment registered the highest growth and reached its highest ever share in a quarter.
Due to the pandemic, Indian consumers have ended up saving on leisure activities. These savings
are now being funneled into smartphone purchases. Additionally, smartphones have become an
integral part of consumers’ lifestyle in this changing environment.

Hence, to develop the holistic approach towards the consumer understanding of consumer Xiaomi
(here referred as client) has approached us to develop a suitable research design.

The document here carries our approach towards the study and the time and Investments
involved. Source: https://www.counterpointresearch.com/india-smartphone-market-q3-2020/
https://www.canalys.com/newsroom/canalys-indias-smartphone-market-q3-2020#

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