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    Pathway To English 1 Peminatan K13N Chapter 7

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    Muhammad Mursalim
    This chapter discusses understanding and extracting information from written and spoken advertisements. It provides an example advertisement and identifies the key information to extract, such as price, promotion length, and contact details. It also covers identifying the social function, text structure, and language features of advertisements, such as being informative, persuasive, and using simple, active sentences. Finally, it notes the importance of considering cultural context when creating advertisements for different media like newspapers versus radio.

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    Pathway To English 1 Peminatan K13N Chapter 7

    Uploaded by

    Muhammad Mursalim
    120 views12 pages
    This chapter discusses understanding and extracting information from written and spoken advertisements. It provides an example advertisement and identifies the key information to extract, such as price, promotion length, and contact details. It also covers identifying the social function, text structure, and language features of advertisements, such as being informative, persuasive, and using simple, active sentences. Finally, it notes the importance of considering cultural context when creating advertisements for different media like newspapers versus radio.

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    Pathway to English 1 Peminatan K13N Chapter 7

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    This chapter discusses understanding and extracting information from written and spoken advertisements. It provides an example advertisement and identifies the key information to extract, such as price, promotion length, and contact details. It also covers identifying the social function, text structure, and language features of advertisements, such as being informative, persuasive, and using simple, active sentences. Finally, it notes the importance of considering cultural context when creating advertisements for different media like newspapers versus radio.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    120 views12 pages

    Pathway To English 1 Peminatan K13N Chapter 7

    Uploaded by

    Muhammad Mursalim
    This chapter discusses understanding and extracting information from written and spoken advertisements. It provides an example advertisement and identifies the key information to extract, such as price, promotion length, and contact details. It also covers identifying the social function, text structure, and language features of advertisements, such as being informative, persuasive, and using simple, active sentences. Finally, it notes the importance of considering cultural context when creating advertisements for different media like newspapers versus radio.

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    Media Pembelajaran

    PATHWAY TO ENGLISH
    Kelompok Peminatan

    Untuk SMA/MA Kelas X


    Chapter 7

    Calendar of Events
    Chapter’s Goals
    Understand & extract Identify social function,
    information from written text structure, and
    and spoken language feature in
    advertisement advertisement

    Common grammar in
    Cultural Awareness
    advertisement
    Understand and Extract Information from
    Written and Spoken Advertisement

    Example of Advertisement What information to


    extract & understand:

    • Price + tax
    • Length of promo
    • Travel condition
    • Place to get more
    information
    Source: https://www.otc-cta.gc.ca/sites/all/files/ASPAR-EN-2.png
    Identify Social Function, Text Structure,
    and Language Feature in Advertisement
    Social Function of Advertisement

    To inform
    To communicate
    Identify social function, text structure, and language feature in
    To promote
    advertisement

    To persuade
    Identify Social Function, Text Structure,
    and Language Feature in Advertisement
    Text Structure of Advertisement
    An advertisement commonly consists of these following elements:
    • Important information;
    • Statements/words to persuade;
    t• The event offered; the target consumer;
    • How to reach the event;
    • Price;
    • Place;
    • Date and time.
    Identify Social Function, Text Structure,
    and Language Feature in Advertisement
    Language Feature

    The language in an advertisement should be:


    • Evocative
    • Informative
    t • Persuasive
    • Powerful
    • Easily understood by consumer
    • Simple language and clear pronunciation
    • Active sentence
    • Solid & strong language
    Common Grammar in Advertisement

    Simple Sentence/Active Sentence/Positive Language

    Subject Predicate/to be Others


    The ICC 8 is the first in the series of
    Indonesia Chemistry
    Competitions
    We offer $1500 for three winners
    It is a special national
    competition
    Common Grammar in Advertisement

    Simple Sentence/Active Sentence/Positive Language

    Subject Predicate/to be Others


    It is easy to understand
    Rio de Janeiro is exciting
    This metropolitan city will be one of the most popular
    Summer Games
    locations in 2016
    Cultural Awareness

    The newspaper only can be enjoyed by eyes. Thus, the


    advertisement on newspaper usually filled with attractive picture
    and excellent choice of font. Meanwhile, the radio only can be
    enjoyed by ears. Thus, the advertisement on radio usually filled
    with simple and clear language, and attractive catch phrase.
    Cultural Awareness

    Important to note!
    The style of advertisement is depends
    on the media that is used to place it. For
    example: the advertisement in
    newspaper is totally different with radio.
    Let’s Practice!
    Extract information from advertisement below.

    Source:https://www.westownmovies.com/theatre-screen-
    advertisement-examples/

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