Data Driven Company: Franky Napitupulu

This document discusses the importance of data for businesses. It explains that data can provide insights about customers, user habits, and more. When analyzed, this data can help businesses make better decisions, solve problems, improve customer service and marketing, and predict trends. The document also outlines several common data roles in companies and gives examples of how Netflix uses data insights. It emphasizes that in today's technological world, using data to inform business decisions is key to growing and propelling a company forward.

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Data Driven Company: Franky Napitupulu

Uploaded by

Jones Sinaga

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Download as PPTX, PDF, TXT or read online on Scribd

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Data Driven
Company
Franky Napitupulu
Overview
1. Data in Business
2. Why is Data important for Business
3. What is Data Driven
4. Data Roles
5. Use Case of Jobs in Data
6. Data Architecture
Data in Business
Business data can be:

- Customers
- User habits
- Web traffic
- Demographics
- and more

All that data is filled with potential if you can learn to get at it.
Why is Data Important for Business

“ Forbes says there are 2.5 quintillion bytes of data

created each day and I know from some prior random
read that only 0.5% data of what is being generated is
analysed! Now, that is one mind-boggling statistic. “

1. Data helps you make better decisions

2. Data helps you solve the problems
Data helps you make better decisions

Businesses can harness data to make decisions about:

● Finding new customers

● Increasing customer retention
● Improving customer service
● Better managing marketing efforts
● Tracking social media interaction
● Predicting sales trends
Data helps you make better decisions
There are many questions we in business seek answer to:

● How is your customer characteristic?

● What should be our next marketing strategy
● When should we launch the new product?
● Is it a right time for a clearance sale?
● Should we rely on the weather to see what’s happening to business in the stores?
● What you see or read in the news would affect the business?
Data helps you solve problems

Slow sales month :(

Data helps you solve problems

Bad Advertising :(
INSIGHTS

Data insights are knowledge that a company gains from analyzing sets of
information pertaining to a given topic or situation.
Be A Data Driven
Data Roles
Company’s Performances Mapping
Fraud Detection
Recommendation System

Source: netflix
Data Architecture
Data Team WorkFlow
Ending Notes
In the rapidly expanding technological world of today, using data to run your

business with the help of data is the new standard. Fortunately, the advances in

data analyzing and visualization make growing your business with data easier to do.

To analyse your data and get the insights you need to propel your company into the