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    Mass College of Arts & Science: Kumbakonam

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    The document outlines the key steps in the formulation of corporate strategies and policies: 1. The starting point is determining the organizational mission and objectives. 2. An environmental analysis is conducted to understand opportunities and threats from external factors. 3. An internal corporate analysis is also done to assess strengths and weaknesses. 4. Potential alternatives are identified based on the environmental and corporate analyses. 5. One alternative is selected that best fits the organizational objectives and implemented.

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    Mass College of Arts & Science: Kumbakonam

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    gkvimal nathan
    227 views11 pages
    The document outlines the key steps in the formulation of corporate strategies and policies: 1. The starting point is determining the organizational mission and objectives. 2. An environmental analysis is conducted to understand opportunities and threats from external factors. 3. An internal corporate analysis is also done to assess strengths and weaknesses. 4. Potential alternatives are identified based on the environmental and corporate analyses. 5. One alternative is selected that best fits the organizational objectives and implemented.

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    The document outlines the key steps in the formulation of corporate strategies and policies: 1. The starting point is determining the organizational mission and objectives. 2. An environmental analysis is conducted to understand opportunities and threats from external factors. 3. An internal corporate analysis is also done to assess strengths and weaknesses. 4. Potential alternatives are identified based on the environmental and corporate analyses. 5. One alternative is selected that best fits the organizational objectives and implemented.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    227 views11 pages

    Mass College of Arts & Science: Kumbakonam

    Uploaded by

    gkvimal nathan
    The document outlines the key steps in the formulation of corporate strategies and policies: 1. The starting point is determining the organizational mission and objectives. 2. An environmental analysis is conducted to understand opportunities and threats from external factors. 3. An internal corporate analysis is also done to assess strengths and weaknesses. 4. Potential alternatives are identified based on the environmental and corporate analyses. 5. One alternative is selected that best fits the organizational objectives and implemented.

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    MASS COLLEGE OF ARTS & SCIENCE

    KUMBAKONAM
    Department of Management Studies
    Class : II MBA
    Subject : Strategic Financial Management
    Subject code:P16MBA3EF1
    Name of the staff: K. VIMALANATHAN
    Date : 6.8.2020
    Time:11.05 am to 12.00
    Unit – I

    REVISION CLASS
    Formulation of strategies
    Formulation of Strategies and Policies
    Corporate Mission and Objective.
    Environmental Analysis.
    Corporate Analysis.
    Identification of Alternatives.
    Choice the Strategy and Policy.
    Implementation
    Corporate Mission and Objective. Organisational
    mission and objectives are the starting point of strategy
    and policy formulation. As discussed earlier, mission is
    the fundamental unique purpose of an organization
    that sets it apart from other organizations and
    objective is the end-result which an organization strives
    to achieve.
    Environmental Analysis. The second aspect of the
    process is the environmental analysis. Since the basic
    objective of strategies and policies is to integrate the
    organization with its environment, it must know the
    kind of analysis.
    The process of environmental analysis includes
    collection of relevant information from the
    environment, interpreting its impact on the future of
    organizational working, and determining what
    opportunities and threats-positive and negative
    aspects- are offered by the environment.
    Corporate Analysis. While environmental analysis is
    the analysis of external factors, corporate analysis
    takes into account the internal factors. These together
    are known as SWOT (strengths, weaknesses,
    opportunities and threats) analysis.
    Identification of Alternatives. Environmental analysis
    and corporate analysis taken together will specify the
    various alternatives for strategy and policy. Usually
    this process will bring large number of alternatives. For
    example, if an organization is strong in financial
    resources, these can be used in many ways, taking
    several projects.
    Choice the Strategy and Policy. The identification and
    evaluation of various alternatives will narrow down the
    range of strategies and policies which can seriously be
    considered for choice. Choice is deciding the acceptable
    alternative among the several which fits with the
    organizational objectives.
    Implementation. After the strategy and policy have
    been chosen, they are put to implementation, that is,
    they are put into action. Choice of strategy and policy
    is mostly analytical and conceptual while
    implementation is operational or putting them into
    action

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