Communicating Across Cultures

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Communicating Across

Cultures
MBA 2020 Spring
 Communication describes the process of
sharing meaning by transmitting messages
through media such as words, behavior, or
material artifacts.
Culture and Communication Process
 “Culture not only dictates who talks with whom, and
how the communication proceeds, it also helps to
determine how people encode messages, the
meanings they have for messages, and the
conditions and circumstances under which various
messages may or may not be sent, noticed, or
interpreted. In fact, our entire repertory of
communicative behaviors is dependent largely on
the culture in which we have been raised. Culture,
consequently, is the foundation of communication.
And, when cultures vary, communication practices
also vary.”
Samovar, Porter, and Jain
The Communication Process
Cultural communications are deeper and more
complex than spoken or written messages.
The essence of effective cross-cultural
communication has more to do with releasing
the right responses than with sending the
“right” messages.
—Hall and Hall
Defining Culture
 Culture shapes a person’s values and identity
 Cultural identities stem from the differences:

race, ethnicity, gender, class, religion,


country of origin and geographic region.
 Cultural conflict arise because of the

differences in values and norms of his/her


culture and can often lead to conflict
 Understanding other’s culture facilitates cross

cultural communications
 Cultural noise occurs in intercultural
communication because the message intended
by the sender (encoder) was transformed by the
cultural lens of the receiver (decoder).
 Cultural Noise – cultural variables that

undermine the communication of intended


meaning
 Intercultural communication – when the

member of one culture sends a message to a


member of another culture
 Attribution – the process in which people look

for an explanation of another person’s behavior


Cultural Variables Affecting
Communication
 Attitudes: attitudes underlie the way we behave and
communicate and the way we interpret messages from
other people. Ethnocentric attitudes are a particular
source of noise in cross-cultural communication.
 Social Organization: our perceptions can be influenced

by differences in values, approach, or priorities


relative to the kind of social organizations to which we
belong.
 Thought Patterns: The logical progression of

reasoning varies widely around the world. Managers


cannot assume that others use the same reasoning
processes.
 Roles: societies differ considerably in their
perception of a manager’s role. Much of the
difference is attributable to their perception of
who should make the decisions and who has
responsibility for what.
 Language: Spoken or written language is a
frequent cause of miscommunication,
stemming from a person’s inability to speak the
local language, a poor or too-literal translation,
a speaker’s failure to explain idioms, or a
person missing the meaning conveyed through
body language or certain symbols.
 Nonverbal Communication: behavior that
communicates without words (although it
often is accompanied by words).
 Time: another variable that communicates

culture is the way people regard and use


time.
•Monochronic time systems – time is
experienced in a linear way
•Polychronic time systems – tolerate many
things occurring simultaneously and
emphasize involvement with people.
Developing Trust
◦ Improve predictability: resolve conflicts and keep
communication open
◦ Develop mutual bonding through socializing and
friendly contact
◦ Effective communication depends on informal
understandings among individuals that are based
upon trust
 When there is trust between individuals an
implicit understanding in communication is
present
Growing Importance of Cross-
Cultural communication
 Business has become more and more global
 Communicating across cultures effectively

improves productivity and efficiency and


promoted harmonious work environment
 It involves understanding cultural differences

and overcoming language problems


 Dutch sociologist, Geert Hofstede, says, “the
collective programming of the mind which
distinguishes the members of one category of
people from another”, and national culture as
“that component of our mental programming
which we share with more of our compatriots
as opposed to most other world citizens.” In
other words, Culture is the shared ways that
groups of people view the world.
Subculture?
 With borders more permeable, work place
more diverse, an understanding of a partner’s
cultural roots will greatly enhance the
interpretive and interaction skills
 This will add more cultures to one culture

making it global culture but culture is


strongly rooted at many places and in many
people
 Canning, a UK based Communication

consulting firm, recommends cross-culture


education with the big picture
Cross Culture Education
1. Start with studying the topography
 Even within a national boundary, there are
natural boundaries-under the sun and in
darker environments
2. History of the place
 Certain events or system of governments
that have effected the national memory?
3. Religion or religions? –Think about Middle-
east, different Asian countries, even the US
3 significant roles
 These three big cultural factors can have a major
effect on businesspeople’ communication practices
and preferences.
• Islamic people – prefer oral over written
• Use of memory over documentations
• Fatalistic attitude
 Business people round the globe are share many

goals and problems


 Interested in making business financially viable,

hiring and retaining good employees, developing


marketable products, and finding reliable
suppliers, and so forth.
 Hence, cross-cultural education is mandatory to

excel
Task
 Consider you as a manager of a US based
company. You are a Nepalese and have
Swedish, Pakistani, and Indian as your
subordinates. You want to get the report on
the new project get done by the earliest.
Andrea, the Swedish guy offers to present by
the next day. You are sure its not possible. As
the boss who do you think, from among the
three subordinates, can finish the task
perfectly and on time? Why?

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