Group 6-First Assignment

Starter-Submission
 CAPRO Inc
Manufacturers of Custom Designed Playing/Promotional Cards

Give your company a winning hand when you use personalized playing/promotional cards as a
part of your promotional campaign! Capro can use hot stamping, screen printing, 4 color process
or custom lithography to emblazon your company name and logo onto your very own customized
playing/promotional cards! A portable means of diversion, imprinted playing/promotional cards
can be carried wherever the person goes! Basically, that means there's higher ad impact from
high exposure to your corporate brand.
Expand the imprint area by opting to also have your company's logo on the playing / promotional
card box! Choose from various materials ranging from velour, plastic and suede to adorn the
outside of the box or pouch. To further increase the success of your promotion, elect to
customize the faces on the cards! Each of the 52 cards can contain a different image, so that you
can use this personalized deck of cards as a mini catalog or magazine suitable for your aims. Or
all the cards in a suit can contain the same logo - the choice is up to you.
These promotional / playing cards are perfect for maintaining a presence in the hands of your
client because these are lasting, durable items sure to be used over and over again! Raise the
stakes on your competitors when you deliver a strong message with these personalized playing
cards.
Playing / Promotional cards personalized with your business name and logo make excellent client
gifts and promotional giveaways, or distribute them to employees at your next corporate retreat.
Sure to provide hours of entertainment. Also customized playing cards are a fun way to get your
business into clients' leisure time.
The company currently has excellent sales across the world (Except India). The company had
tried its luck in the Indian market around 1992 - 1994 and nothing much could be done with the
corporates (Local as well as MNC companies). The same was due to the attitude of the
Population against any form of cards (Especially Playing type) to be used for Promotions. Playing
cards was considered an Evil activity in the culture. The company believes a lot must have
changed in the Indian Market in the 15 years which have passed by and has requested your
company to undertake a survey on the current opinion/ likelihood of Corporate’s in India for the
use of this promotional tool.

Kindly design a Questionnaire

 Understanding Perception
Undertake a study to measure perception of customers in
terms of
• Price
• Quality
• Communication
• After sales service
• New product development

1) Amongst five competing brands of LCD’s

2) Amongst competing brands of DTH services ( at least 4) an
the local cable operator

Design a questionnaire for the same

The company has seen an average occupancy of around 35-40%
over the last 3 years.

The company is not sure if the same is very good since there are no
competitors with a similar product and at the same time are also
aware that the original plan was for 80-90% level. There could have
been a lower rate due to the economic slowdown and resultant cut
in spending by customers.

Since a revival is seen in the market they would like to undertake a

Research understanding customer preferences for such products
and the opportunities for the company in terms of growth over the
next 3 years.

Design a questionnaire for the same

Titan Eye +, the third major line of consumer business from Titan
Industries Ltd, ventured into the eyewear segment in March 2007. The
move was an initiative to re-define the industry and straddle the
marketplace with exacting quality standards, unparalleled in India’s
eyewear industry.

The company has not been able to match up to its expectations of

growth and is finding it very difficult to increase footfalls in its stores in
India.

It wishes to undertake a Research to understand consumer preferences

for selecting Eye Care products and associated Brands / Stores. Also it
would like to undertake a Brand positioning study for itself.
 Customer Satisfaction Survey

MERC in its efforts to improve the power distribution services provided by

various players in and around Mumbai has requested for a CSS to be done for
customers of MSEB, BEST, Reliance Energy & Tata Power in their respective areas.
It wishes to use the results of the survey to specify minimum standards to be met by
all of these companies in providing the services. The same could be implemented
through some Legislation / Regulation.

Your Firm has been allotted the above project.

Design an appropriate questionnaire.

Starter-Presentation
 HDFC- Internet Banking
The company has spent several hundreds of crores in
promoting Internet Banking Services from the bank and
has found that the acceptance of the Public for such
services is low.

You need to Plan and carry out a survey identifying what

people generally aspire for, in online services. You need
to identify some of the services they current use and find
out their attitude and perception about a online banking
service.

Describe the sample design, sample size and break up of sample size
by locations to be covered
 Ayur Tea
The company has developed a Herbal Tea which it feels
is not injurious and habit forming as regular tea ,
especially when taken in excessive quantities.

Moreover it is free from caffeine and has ingredients

whose effect is soothing to the nerves. Some who
consumes this feels very relaxed. The company wishes
to have solid evidence of the merits of its tea and would
like to conduct an experiment in the market.

Prepare an experimental design to ascertain the

superiority of the Herbal Tea over normal tea.
Explain the experiment along with clear
identification of the Test Units, Dependent and
Independent variables, probable sources of
Extraneous Variation on the dependant variable and
methods of control. Present the Design
 ITDC
ITDC had a feeling that india has to catch up a lot in
terms of a preferred holiday destination by foreign
tourists. It believes there are a lot of barriers which force
foreign tourists to avoid india and visit other countries. It
is seriously considering a detailed study on promotion of
tourism in India. It wishes to undertake a Research to
profile foreign tourists on the basis of some
characteristics, ascertain there expectations and what is
offered to them, ascertain major difficulties faced by
them and invite suggestions to overcome existing
shortcomings so that the tourism industry may get a
boost.

Describe the sample design, sample size and

break up of sample size by locations to be
covered
 Whirlpool
The company which specializes in consumer Goods
wants to conduct a research by reaching across to
housewives to obtain information to be used for
redesigning a line of refrigerators

• Elaborate the research method you will undertake.

• What data would be useful for making the decision
concerning the re-design of refrigerators by the company?
• Can you suggest any experimentation that can be carried out
against the problem at hand?
• How would you select the sample and reach across to them.
 Kingfisher
The Airlines is planning to Launch a special
scheme for its customers in the Domestic Market.
Under the scheme customers shall get a Discount
of up to 45% if they book the tickets 45 days in
Advance.

They wish to conduct a research and find out

what customers feel about the scheme. This may
enable them predict the outcome of the scheme
and plan the activities accordingly.

Describe the sample design

Assignment-Long-Presentation
 Preference Study
PEPSICO is intending to launch its second cola Pepsi
Max (A low calorie, no sugar drink positioned as a
macho adult brand) which will be pitted against market
leader Thums Up as a macho drink.

Though Coke feels that the positioning may not work

since it believes the brand Thums Up cannot be
displaced, it still has some doubt in terms of change is
customer preferences or perception or habits which
could spell a disaster.

Hence it wishes to carry out a proper survey ascertaining

feedback from customers of Thums Up on their
preference to Choose PEPSI MAX over Thums Up.

Explain the sampling procedure, undertake the survey

and report the findings Sample size 100
 Preference Study
The atta business for long has attracted many a companies
including multinationals and encouraged them to launch their
respective brands.
While the branded atta ( or wheat flour) market is estimated to be
around Rs 800 Cr, the unbranded segment makes up for more than
three-fourths of the market.
The biggest hurdle that marketers face in this segment is converting
consumers from buying “chakki” atta, sourced through traditional
suppliers through generations, to branded ones.

You are to carry out a survey identifying the reasons why customer
prefer chakki atta over branded atta. In a sense you are to highlight
the reasons for buying which shall also throw light on the benefits
sought by customers. Also analyse the reasons while customers for
Branded atta prefer those over Chakki atta.

Explain the sampling procedure, undertake the survey and report

the findings

Sample size total – 80 , 40 each

Feasibility – Customer acceptance
A mobile handset manufacturing company has
developed a unique phone and wishes to
undertake a survey to measure customer
acceptance for the same.
The product is a mosquito repellant phone,
which is designed to emit frequencies to repel
mosquitoes, a phone that doubles up as a
computer mouse, and a waterproof one.

Explain the sampling procedure, undertake the

survey and report the findings

Sample size : 75
Understanding Customer Habits
Listerine a famous mouthwash brand has suddenly witnessed a
higher competition from existing, and new brands that have been
launched.
The company which owns the Listerine brand wishes to carry out a
research to find out perception of customers towards such a product
and different ways /occasions they see they could use the product
other than early morning or before sleep in the night or as per
advice of the doctor ( as medication).

Also the company wishes to undertake a preference study of current

mouthwash users for its product Vs competitive products to
ascertain the gaps for improvement (You need to research via
Semantic diff charts)

You are to carry out the research.

Explain the sampling procedure, undertake the survey and report

the findings
Sample size Total :90 - 40 & 50 Resp
 Preference Study
You need to undertake a survey in Mumbai for
ascertaining the percentage of working women & men
who would order bottled water on their visits to any hotel
for food, in lieu of water being served in glasses in the
hotel.

Also find out the probability / percentage of the people

ordering bottled water who would consume the water
provided in glasses if they were informed by the Hotel
staff / Or by any sign board that the water provided is
treated with standard UV filters such as the ones used at
homes or better ones.

Design a single questionnaire encompassing both the

quantitative studies and undertake the survey. Report
the findings.
Also elaborate the sampling procedure undertaken.
 Opinion Poll-Measuring change in Culture

Flowers are appropriate gifts for women for many

situations, but seem to be appropriate for men only when
they are ill.

A well known Indian Retail Major is exploring the

possibility of entering the market with branded flowers to be
gifted to Men.

They have requested you to conduct a survey to ascertain

any changes in the culture which facilitates better
acceptability of the above as appropriate gifts for men.

Also find out what the population feel could be the right
occasions in which the flowers could be gifted to men.

Design a questionnaire and undertake the survey. Report

the findings. Also elaborate the sampling procedure
undertaken.
Assignment-Long-Submission
 Survey on TV Channels
You are to conduct a survey in Mumbai to find out the
Preferred
a) Cartoon channel for Kids
b) Sports channel for Teenagers
c) News Channel for Middle aged
d) Religious Channel for the Old
e) Channel for all ages to watch Serials
f) The most preferred among Discovery, Animal Planet,
National Geographic

Prepare a Single Questionnaire and highlight the

sampling procedure undertaken

Sample size required is 180

Report the findings

 Survey on Food Preferences
You need to undertake a survey to find out
the preferences of the population in Mumbai
(between 16-21 yrs) for

• Vada Pav Vs Mc Donald Veg Burger

• Masala Dosa Vs Pizza
• Fresh Fruit Juices Vs Carbonated Drinks
• Bread Vs Corn flakes for Breakfast

Sample size required is 160

Explain the sampling procedure, undertake the
survey and report the findings
Customer Satisfaction Survey
Undertake a Customer satisfaction survey
for users of Reliance Infocomm – GSM
services in Mumbai, Thane, Navimumbai.

Collect the data and Report the findings

 Descriptive Study
Conduct a survey to identify the
demographics of the customers who use
the A/c bus services launched by BEST

Explain your sampling procedure.

Provide a sound basis to group the same

during interpretation
Effect of Misleading communication on
Consumer Purchase Decisions
For long major FMCG companies having products
related to children like Complan, Boost, Horlicks etc
have carried out deceptive advertising making claims
which could change the perception of parents while
making decisions and opt for the product.
You are conduct a survey of parents who have children
in the age group of 5-12 and study the effect of these
advertisements in influencing them for purchases.

Sample size required is 80

Explain the sampling procedure, undertake the survey
and report the findings
 Creating a Future for Brands
Newgen parents believe that the way a kid appears is
often a reflection of parents sense of style. The
engagement of kids into decision making for their
shopping has increased compared to what was five
years back.
You need to carry out a survey to find out the level to
which kids influence or take decisions related to the
products they use. Also Identify the product categories
and rank them in order of importance.
The survey has to be quite elaborative covering various
product categories and the sample should consist of
Parents whose kids are in the age group of 8-14 years

Sample size 40