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    Business Research Methods: Editing and Coding

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    Sandeep Malhotra
    The document summarizes key steps in data analysis: 1) Editing involves checking data for errors and inconsistencies to ready it for coding. 2) Coding assigns numerical or character codes to edited data for analysis. Rules ensure codes are exhaustive and mutually exclusive. 3) Data entry transforms raw data into computer files, so it must be verified to prevent errors.

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    Business Research Methods: Editing and Coding

    Uploaded by

    Sandeep Malhotra
    34 views13 pages
    The document summarizes key steps in data analysis: 1) Editing involves checking data for errors and inconsistencies to ready it for coding. 2) Coding assigns numerical or character codes to edited data for analysis. Rules ensure codes are exhaustive and mutually exclusive. 3) Data entry transforms raw data into computer files, so it must be verified to prevent errors.

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    Business 19

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    The document summarizes key steps in data analysis: 1) Editing involves checking data for errors and inconsistencies to ready it for coding. 2) Coding assigns numerical or character codes to edited data for analysis. Rules ensure codes are exhaustive and mutually exclusive. 3) Data entry transforms raw data into computer files, so it must be verified to prevent errors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    34 views13 pages

    Business Research Methods: Editing and Coding

    Uploaded by

    Sandeep Malhotra
    The document summarizes key steps in data analysis: 1) Editing involves checking data for errors and inconsistencies to ready it for coding. 2) Coding assigns numerical or character codes to edited data for analysis. Rules ensure codes are exhaustive and mutually exclusive. 3) Data entry transforms raw data into computer files, so it must be verified to prevent errors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    Business

    Research Methods

    William G. Zikmund

    Chapter 19:
    Editing and Coding
    Stages of Data Analysis
    EDITING

    CODING
    ERROR
    CHECKING
    AND
    DATA ENTRY VERIFICATION

    DATA ANALYSIS
    Editing
     The process of checking and adjusting
    the data
     for omissions
     for legibility
     for consistency
     And readying them for coding and
    storage
    Coding
     The process of identifying and
    assigning a numerical score or other
    character symbol to previously edited
    data
    Editing
    FIELD
    EDITING

    IN-
    HOUSE
    EDITING
    Reasons for Editing

    QUESTIONS
    CONSISTENCY COMPLETENESS ANSWERED
    OUT OF ORDER
    Codes
     The rules for interpreting, classifying,
    and recording data in the coding
    process
     The actual numerical or other
    character symbols
    “I believe that people judge your
    success by the kind of car you drive.”
    Strongly disagree 1
    Mildly disagree 2
    Neither disagree
    nor agree
    3
    Mildly agree 4
    Strongly agree
    5
    Rules for Coding
     Categories should be exhaustive
     Categories should be mutually
    exclusive and independent
    Coding Open-Ended Responses
     Purpose: To reduce the large number of
    responses to a few general, meaningful
    categories that can be assigned numbers.
     Steps:
     Take 20% of surveys to develop coding
    scheme
     Separate into individual responses
     Look for themes in the answers
     Assign like themes a numerical code
     Continue process until responses have been
    grouped into a meaningful, categorical
    scheme
     Have at least 2 new coders code remaining
    survey responses
     Check for intercoder reliability
     Key codes into data file
    Data Entry
     The process of transforming raw data from
    the research project to computers.
     Controllable source of error.
     ALWAYS verify data entry by either:
    1. Having two people key the data into two
    separate files and comparing files electronically.
    2. Having someone other than the original key
    stroker to manually check the file either on
    screen or paper.
    For your projects, be sure to report the method
    used in your paper.
     Optical scanning systems
     Marked-sensed questionnaires
    Recode
     Recoding is the process of using a
    computer to convert original codes used
    for raw data to codes that are more
    suitable for analysis.
     Examples: Attitude items in scales with
    both positive and negative statements.
     Reverse the coding for negative statements
    to reflect the same direction and order or
    magnitude as the positive statements
     greater magnitude = higher number
    Error Checking and Verification
     Data cleaning
     If properly verified, data should be 100%
    clean already.
     Use frequency tables for good triple-
    check.

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