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    Presentationon Discovery Channel by Anupam

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    Anupam Bidyarthi
    Discovery Channel entered the Indian market in 1995 and faced challenges due to using English in a primarily Hindi-speaking country. To consolidate its presence, Discovery sourced international programs and launched regional language channels. Discovery partnered with Sony Entertainment in 2002 to increase its reach from 21 million to 28 million homes. While facing competition, Discovery launched new programs focused on viewership patterns to attract advertisers and solidify its position in India.

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    Presentationon Discovery Channel by Anupam

    Uploaded by

    Anupam Bidyarthi
    72 views11 pages
    Discovery Channel entered the Indian market in 1995 and faced challenges due to using English in a primarily Hindi-speaking country. To consolidate its presence, Discovery sourced international programs and launched regional language channels. Discovery partnered with Sony Entertainment in 2002 to increase its reach from 21 million to 28 million homes. While facing competition, Discovery launched new programs focused on viewership patterns to attract advertisers and solidify its position in India.

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    Discovery Channel entered the Indian market in 1995 and faced challenges due to using English in a primarily Hindi-speaking country. To consolidate its presence, Discovery sourced international programs and launched regional language channels. Discovery partnered with Sony Entertainment in 2002 to increase its reach from 21 million to 28 million homes. While facing competition, Discovery launched new programs focused on viewership patterns to attract advertisers and solidify its position in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    72 views11 pages

    Presentationon Discovery Channel by Anupam

    Uploaded by

    Anupam Bidyarthi
    Discovery Channel entered the Indian market in 1995 and faced challenges due to using English in a primarily Hindi-speaking country. To consolidate its presence, Discovery sourced international programs and launched regional language channels. Discovery partnered with Sony Entertainment in 2002 to increase its reach from 21 million to 28 million homes. While facing competition, Discovery launched new programs focused on viewership patterns to attract advertisers and solidify its position in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    INDIAN MARKET

    :THE DISCOVERY
    CHANNEL WAY
    India is not developing
    country
    it is already developed
    Presented by
    barack obama
    ANUPAM KUMAR
    Introduction
    • In 1985, cable educational Network inc.,
    founded by Jhon hendricks, launched discovery
    channel in USA.
    • Entered into Japan in 1987.
    • In 1995 came into India and Canada.
    • Indian market dominated by entertainment
    channel and discovery was infotainment.
    • It seems hard to survive because language used
    by discovery in English and India is Hindi
    speaking country.
    Discovery family

    • Discovery Channel • Discovery Home Channel


    • TLC • Discovery Kids Channel
    • Animal Planet • The Science Channel
    • Travel Channel • Military Channel
    • Discovery Health • Discovery en Espanol
    Channel • Discovery HD Theater
    • Discovery Times • FitTV
    Channel
    Consolidating the presence

    • Meaning - The act of combining into an


    integral whole.
    • Discovery announced --------
    • It would consolidate new programs.
    • sourcing world-class programs from
    Discovery's 14 channels across the globe.
    • Analysts pointed out---------
    • That none of the programs were produced
    in India because of high expenditure.
    Facts and figures
    • In 2000, NGC enter into agreement with STAR network
    in India.
    • Discovery was strong in northern India, NGC was strong
    in South India.
    • Discovery announced that it would launch a 24-hour
    feed in Tamil.
    • In March 2002, it snapped its ties with Vijay TV and
    announced that it would air Tamil programs on
    weekdays. It was reported that the channel would offer
    programs on the basis of themes.
    • In June 2002, Discovery entered into a joint
    venture with Sony Entertainment Television, with
    an equity structure of 74:26. The majority stake
    was held by Sony.
    • We are now strategically positioned to be the No
    1 television network in the country." According to
    reports, the alliance would help Discovery
    increase its reach from around 21 million homes
    to around 28 million homes.
    • After collaborating with sony , it is expected to
    gain a 50% increase in both advertising and
    subscription revenues.
    • 330 brands had advertised on the channel and
    that the channel had registered a 50% increase
    in ad revenues.
    • Discovery's decision to air programs on the
    basis of viewership patterns helped it attract
    advertisers.
    • In order to consolidate its position, in January 2003,
    Discovery announced the launch blue planet with BBC.
    • Introduced program like, Special on World War II,
    Bismarck, Great Romances of the 20th Century, and
    Kitchen Chemistry etc.
    • Analysts were worried about the channel's future in
    India. Because NGC announcing that it would air new
    non-wildlife programs on its channel.
    • Discovery also faced competition from specialty
    channels such as Cartoon Network, CNBC and CNN,
    because they offered a different genre of programs.
    India
    • India with a growing upper middle class,
    booming economy, and a changing mindset is
    the best country to launch the international
    lifestyle portfolio.
    • India is the second fastest growing economy
    next to China.
    • India also has a huge work-force. Professionals
    in various fields work abroad, at developed
    countries as well as developing countries.
    conclusion
    • As I understood discovery worked on cultural
    evolution process.
    • India is the country that having oldest culture ,
    having good reputation in all over the world, so
    there is only need of positioning it
    • As Discovery channel had discover its market in
    the entire world by re-enact, redesign social,
    technical process like wise we can also discover
    the Indian market with the help of good
    marketing strategy.
    THANK YOU

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