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Internet Browser Wars: What Are The Stakes For The Key Players and For Us?

The document discusses the major internet browsers including Internet Explorer, Firefox, Netscape, Mozilla, Opera, Chrome, and Safari. It provides statistics on browser market share from 2008-2010. The browser market is part of the larger IT landscape involving operating systems, search engines, and cloud-based applications. Vendors care about browsers because they provide user behavioral data and drive traffic to proprietary services through default settings. Compatibility, security, and standards compliance are also differentiating factors among browsers.

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Pietro Strada
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54 views7 pages

Internet Browser Wars: What Are The Stakes For The Key Players and For Us?

The document discusses the major internet browsers including Internet Explorer, Firefox, Netscape, Mozilla, Opera, Chrome, and Safari. It provides statistics on browser market share from 2008-2010. The browser market is part of the larger IT landscape involving operating systems, search engines, and cloud-based applications. Vendors care about browsers because they provide user behavioral data and drive traffic to proprietary services through default settings. Compatibility, security, and standards compliance are also differentiating factors among browsers.

Uploaded by

Pietro Strada
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Internet Browser Wars: What are the

Stakes for the Key Players and for us?

INSEAD Alumni Association


Technology and Communications Group
London, 10 February ‘10
Microsoft's Internet Explorer (IE) is one of the most popular browser today. IE was introduced
in 1995 and passed Netscape in popularity in 1998.
Explorer

Firefox is a browser from Mozilla. It was released in 2004 and is one of the most popular
browser today.
Firefox
Netscape was the first commercial Internet browser. Netscape was introduced in 1994, but
gradually lost its popularity to Internet Explorer. The development of Netscape officially ended
in February 2008.
Netscape
The Mozilla Project has grown from the ashes of Netscape. Browsers based on Mozilla code
are the largest browser-family on the Internet today.

Mozilla
Opera is a fast, small, and standards-compliant web browser. Opera is the preferred browser
for a number of small devices like mobile phones and hand-held computers.
Opera

Google Chrome is a free, open-source web browser developed by Google. It was released in
2008.
Chrome
The Safari browser is the default browser for Mac systems. The Safari browser is know for its
sleek design.
Safari
2
Browser market share

2010
(January)

2009

2008

Source: Net Applications.com 3


The browser is one piece on the bigger
IT chessboard

Search Operating
engine Browser system
M/S as of Jan-10 M/S as of Jan-10
Google 85.8% Windows 92.0%
Yahoo 6.2% Mac 5.2%
Bing 3.2% Linux 1.0%
Baidu 2.6% Others 1.8%
Others 2.3% Cloud based
applications
• Email + messaging
• Social nwkg
• Productivity
• Maps

Source: Net Applications.com 4


Some technical differentiators
 OS compatibility
 Security
 Privacy
 Memory usage
– Local content caching
– Cookies
 Tab management
 Speed
 Open source or closed system
 Plug-ins (Flash, Silverlight) vs native support for rich
media
 Web analytics
 Support for standards: Java, Ajax, HTML5

5
Selected recent news
 [01-10] – HP and Microsoft announce a 3y
agreement to invest $250m in could
computing
 [01-10] – Chrome advertising campaign
 [01-10] – YouTube starts support for HTML5
standard to access videos
 [09-09] – European “browser ballot”

6
Why do vendors care about browsers?
After all they’re standard…or not?
 Provide behavioural information
 Drive traffic to search engines and web
pages through default-settings and pre-
loading
 Branding
 Work better with proprietary cloud-based
applications
– Mail, maps, productivity, social, IM+voice, etc.
– Non completely standard compliant
 Defensive reasons: need to have one or
you’re hostage

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