Online Advertising Assignment: Name Enrollment Email 1)
Online Advertising Assignment: Name Enrollment Email 1)
Online Advertising Assignment: Name Enrollment Email 1)
3) On what criteria would you target your audience.? Why would you use this criteria..?
ANS : Our main target of Audience are adults, Men & Women.
We use this criteria Because Kids are not much into branded wallets and Other
Branded accessories. So we are mainly targeting only adults, Men & Women.
6) State how much customers can you Acquire, How would you improve Average
profit contribution and how much profitability(ROI) Can you achieve. Please
remember the budget given to you is Rs 200000 for a period of 3 months.
Ans: If we consider that every prospect would click for atleast 3 times before
converting in customer thus we can 3055 customers. Average profit contribution
will increase by 0.1 for every customers thus ROI will be 30%.
We are using GOOGLE SEARCH NETWORK campaign to advertise
We are selecting website visits as a platform to reach the Goal.
Our main target of Audience are adults, Men & Women who
are looking Apparel and Accessories.
The ideal bidding Strategy would be Maximize bidding for the
Whole day. Because we can get maximum CTR using maximize
bidding strategy.
Our first adgroup name is HANDBAGS & WALLETS where
we have choosen the keywords which have higher Search
volume
Our Second adgroup name is Mobile poches where we
have choosen the keywords which have higher Search
volume.
Our Third adgroup name is Belts & Caps where we have
choosen the keywords which have higher Search
volume.
The above Screenshot is for the description of TextAds.
The above Screenshot is for the description of TextAds.
The above Screenshot is for the description of TextAds.
The above Screenshot is for the description of TextAds.
THANK YOU