Shopper's Stop - Building A Retail Brand: Prepared by
Shopper's Stop - Building A Retail Brand: Prepared by
Shopper's Stop - Building A Retail Brand: Prepared by
Building A Retail
Brand
Prepared By-
Retail Overview India
• Traditionally retailing in India can be traced
to
– The emergence of the neighborhood ‘Kirana’
stores catering to the convenience of the
consumers
• Era of government support for rural retail
– Indigenous franchise model of store chains
run by Khadi & Village Industries Commission
• Textiles sector with companies like Bombay
Dyeing, Raymond's, S Kumar's and Grasim
first saw the emergence of retail chains
Retail Overview India
• Later Titan successfully created an
organized retailing concept and established
a series of showrooms for its premium
watches
EARLIER NOW
Re-positioning
On April 24, 2008, one of India's oldest
retail chains Shopper's Stop Ltd unveiled
its new logo as a part of its re-branding
strategy.
• WEEKNESS:
– Less number of outlets
SWOT Analysis
• OPPORTUNITY:
– Changing taste of young generation
– Preferred partners for foreign player
• THREAT:
– Competitors like Globus, Lifestyle, Westside.
Major Retailors
7 P’s of Shopper’s stop
Shopper’s stop : place
Shoppers Stop: Place
• North
– Delhi-Ansal Plaza • East
– Ghaziabad - Indirapuram – Kolkata - Forum Mall
– Gurgaon - Metropolitian – Kolkata - Salt Lake City
Mall
– Jaipur - Malviya Nagar • West
– Lucknow - Gomti Nagar – Mumbai - Andheri
– Mumbai - Bandra
• South – Mumbai - Chembur
– Bangalore - Bannerghatta – Mumbai - Juhu
Road – Mumbai - Kandivili
– Banglore - Garuda Mall – Mumbai - Malad
– Chennai - Chetpet – Mumbai - Mulund
– Hyderabad - Begumpet – Pune - Shivaji Nagar
– Pune - Camp
Shoppers Stop: Product Mix
Shoppers Stop: Product
Men Apparel
• Indian Terrain • Austin Reed
• Allen Solley (London)
• Dockers • Louis Philippe
• Stop • Giovani
• Zodiac • Vettorio Fratini
• Park Avenue • Wills Lifestyle
• Ven Heusen
• Mario Zegoti
• Arrow
Shoppers Stop: Product
Women wear
• I’shvarah • Mufti
• Stop • United color of
• Mix n Match Benetton
• Haute Curry • Fem – French
• Kashish Collection
• Sanaa
• Biba
Shoppers Stop: Product
• Cosmetics /
Skincare
– CHAMBOR
– LOREAL
• Fragrance
– ADIDAS
– ARAMIS
–
– FERRAGAMO
BVLGARI
– CALVIN KLEIN – NAUTICA
– DAVIDOFF – RALPH LAUREN,
– DKNY – VERSACE
Shoppers Stop: Product
Children wear
• Gini N Joni
• Barbie
• Zapp
• Ruff
• Lilliput
• Kanz
Shoppers Stop: Price
• Shoppers Stop follows Premium Pricing
Strategy.
• Shoppers stop caters to different
segments of the consumers.
• Men’s apparel
– The range of men’s clothing starts from Rs
500 being the lowest to nearly 6ooo
highest.
Shoppers Stop: Price
• Women’s apparel
– The range of women’s clothing starts from
Rs400 to Rs 10000
• Men’s accessories like sunglasses, belts,
watches, shoes etc ranges from Rs 1000
to Rs 20000.
• Women’s accessories like sunglasses,
watches, belts, sandals, earrings etc has
the price range of Rs 2000 to Rs 40000.
Shoppers Stop: Price
• In the kids section prices of toys and
other accessories ranges from Rs 100 to
Rs 5000
• In the cosmetics section there are
products like deodorants, skincare
cosmetic, make-up stuff. Their price
ranges from Rs 200 to Rs 2000.
Shoppers Stop: Promotion
• Denim festival
• Customer Care association
• Surprise Sale
• Valentine Sale
Shoppers Stop: People
• Front-line staff will have a direct impact
on perceptions
• Grey black uniform to suit with the Shops
interiors
• Good personality to attract the
customers inside the shop
• Friendly nature
Shoppers Stop: Productivity and Quality
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Shoppers Stop: Physical Evidence
Shoppers Stop: Physical Evidence
Shoppers Stop: Physical Evidence
Shoppers Stop: Process
• Retail-friendly supply network, connects its locations
online all over India.
• Enables immediate replenishment of stocks at any
given outlet.
• ERP package - imported from the US-based company J.
D. Armstrong, and is called the JDA package.
– ERP package handles
– Merchandise management
– Warehouse management
– Automated replenishment
– Sales management
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