Pranshu

PGP 1227/05
IIM Bodh Gaya
 Digital Marketing Activities Schedule- Quarter 1
April May June

Email Social Media Email Social Email Social

SEO Media SEO Media SEO
Marketing Marketing Marketing Marketing
Marketing Marketing
Facebook • Growth • Growth
• Setup account • Growth driven • Run Email • Daily posts • Run Email • Daily posts
• Create Page/ engagement driven engagement driven
Campaign/ Campaign/
Week 1 • Built email list Group website design
audience (1 Page per Article/News • Promote blog website Article/News • Promote blog website
• Define Audience (1 Page per (1 Page per
• Import Contact • Promotional Post month) letter/Blog 1 articles and letter/Blog 3 articles and
content offers month) content offers month)
• Sign up forms: Instagram • Analyze, • Analyze, • Daily posts
• Paid • Paid
builder, • Build a pro page • Paid Measure, • Manage Measure, engagement
Advertising Advertising Advertising
Week 2 embedded & • Gain followers optimize followers/ optimize • Promote blog
(2 Ads per (2 Ads per (2 Ads per
pop up, Subject • Post professional results connection results articles and
month) month) month)
Line CTA content content offers
Instagram • Daily posts • On-page, off- • On-page, off-
• On-page, off- • • Daily posts
• Design • Employ IG • Run Email page, Run Email page,
page, engagement engagement
Week 3 Article marketing Campaign/ • Promote blog directories Campaign/ directories
strategies & tool
directories and Article/News • Promote blog
/Newsletter Article/News articles and and citations and citations
citations and articles and
Content & • landing page & letter/Blog 2 content offers and link letter/Blog 4 and link
link building content offers
template connectors building building
LinkedIn • Update • Analyze, • Daily posts • Analyze, • Live streaming • Update
• Review, testing • Update
• Message existing page Measure, engagement
existing Measure, planning and existing
Week 4 email marketing • Promote blog
marketing design or optimize • page design or optimize monetization • page design o
campaign
• Articles/Blogs function result articles and
function results-Lead • Lead function
• Group marketing content offers Generation Generation
 Digital Marketing : One Banc

Email marketing
Marketing Objective:
The marketing objective for Q1 is to acquire 50 leads for One Banc
Key Performers Indicators
• The KPI for this campaign would be open rate /CTR/no of signups of emails.
• The reason for choosing these metrics is that it will let us know how many users are interested in the service we are providing or how
many users are really interested in reading our emails, engaging with new users will help in building trust with our new customer which
can later become a lead for one banc

Social Media Marketing

Marketing Objective
The marketing objective for social media for the month(Q1) is to –
For targeting retail customers-
• Facebook- 500 members
• Instagram- 600 followers
For targeting commercial customers/clients
• LinkedIn- 300 connections
Key Performers Indicators
The KPI for this campaign would be no of followers/no of comments.
The reason for choosing this KPI is that it will increase our reach on LinkedIn platform,
having more number of engagement will push our LinkedIn post to rise up.
 Weekly Plan for Digital Marketing Activities
Monday Tuesday Wednesday Thursday Friday Saturday
Content Creation- Social Media and Email Content
Build tailored sales
Create prospect relevant content for website ,LinkedIn and Develop creative content to assist social script in
video marketing campaigns to be used as click baits to land media team in leveraging current trends/
accordance with
into the pillar pages (website) situational factors
marketing plan
Create crisp content in accordance with the social media calendar for the consistent online presence, engagement and to
provide information for any recent product development, offers and deal
Lead Generation- Email Marketing
Measure and optimise while reducing
Create/design and run email campaigns using newsletter/blogs, depicting product
features, consisting of video tutorials and specific call to actions in case of email bounce rate by micromanaging content
and engagement with an eye on tight
campaigns.
budget requirements
SEO/SEM
Create/Upgrade topic clusters, internal hyperlinks to the relevant articles and enhanced pillar page with relevant long form
content
Optimise live chat box, blog posts reach with apt positioning and AI-ML tools
 Social Media Post - Content

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Thank you!