The 7 Principles of Supply Chain Management

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The 7 principles of Supply Chain

Management
Introduction
Successful managers
Think of supply chain as a whole
Pursue tangible outcomes focused on
 Revenue growth
 Asset utilization
 Cost
Principle 1
Segment customers
Based on service needs (against traditional ways of
grouping by industry, product or trade channels)
Adapt supply chain to serve them

Types of needs?
Segments?
Segment customers

Need based segmentation may produce odd


Principle 1
Helps understand
Relative value customers place on service offerings
Which customers are most profitable to serve?
 Important to correctly match accounts with service packages
Analyze
Profitability of segments
Costs & benefits of alternate service packages
Helps to
Better align their investment in particular customer relationship with the return the
customer generates
Strike & sustain appropriate balance between service and profitability
Set priorities and provide tailored services to maximize customer impact

Activity Based Costing


Principle 2
Customize logistics network
To service requirements & profitability of customer
segments

Multi level networks


Cross docking
3rd party logistics
Principle 3
 Listen to market signals & plan accordingly
Across SC
Consistent forecasts
Optimal resource allocation
Principle 4
Differentiate products closer to customer & speed
conversion

Cellular manufacturing
Just-in-time
Mass customization
Postponement
Modular design
Principle 5
Source strategically
To reduce total cost of owning materials & services
Long term contracts
SCORE: Chrysler
Keiretsu
Business network of different companies with close business
relationships and shareholdings in each others companies
 Japan – after World War II and collapse of family controlled
monopolies
Horizontal (financial) keiretsu – banks
Vertical (industrial) keiretsu – link suppliers, manufacturers
and distributors in one industry
Principle 6
Develop SC technology strategy
Enterprise wide information systems
Integrate
 Short term transaction & operation management
 Mid-term planning & decision support
 Long term strategic analysis
Bar coding vs. RFID
SCM software
Principle 7
Adopt channel spanning measures
Gauge collective success, not functional

Perfect order
Activity based costing
 Identify actual costs & revenues required to serve an account
 Data warehouse
Translating principles into practice

Orchestrate improvement efforts


Blueprint to map linkages among initiatives &
implementation sequence
Rigorous assessment of entire supply chain
Set explicit outcome targets for revenue growth, asset
utilization & cost
Translating principles into practice
Rome wasn’t built in a day
Massive task
Balance long term & immediate business needs

Recognize difficulty of change


Extensive visible participation by top managers
Cross-Docking
Popularized by Wal-Mart
Warehouses function as inventory coordination points
rather than as inventory storage points.
Goods arriving at warehouses from the manufacturer:
are transferred to vehicles serving the retailers
are delivered to the retailers as rapidly as possible.
Goods spend very little time in storage at the warehouse
Often less than 12 hours
Limits inventory costs and decreases lead times
Issues with Cross-Docking
Require a significant start-up investment and are very
difficult to manage
Supply chain partners must be linked with advanced
information systems for coordination
A fast and responsive transportation system is necessary
Forecasts are critical, necessitating the sharing of
information.
Effective only for large distribution systems
Sufficient volume every day to allow shipments of fully
loaded trucks from the suppliers to the warehouses.
Sufficient demand at retail outlets to receive full truckload
quantities

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