ReCircle360 proposes installing reverse vending machines (RVMs) across India to improve plastic waste collection and separation. RVMs incentivize recycling through rewards and maintain high material quality by sorting by type. This would help address India's growing plastic waste problem and supply clean recycled material to meet increasing demand from recycling industries.
ReCircle360 proposes installing reverse vending machines (RVMs) across India to improve plastic waste collection and separation. RVMs incentivize recycling through rewards and maintain high material quality by sorting by type. This would help address India's growing plastic waste problem and supply clean recycled material to meet increasing demand from recycling industries.
ReCircle360 proposes installing reverse vending machines (RVMs) across India to improve plastic waste collection and separation. RVMs incentivize recycling through rewards and maintain high material quality by sorting by type. This would help address India's growing plastic waste problem and supply clean recycled material to meet increasing demand from recycling industries.
ReCircle360 proposes installing reverse vending machines (RVMs) across India to improve plastic waste collection and separation. RVMs incentivize recycling through rewards and maintain high material quality by sorting by type. This would help address India's growing plastic waste problem and supply clean recycled material to meet increasing demand from recycling industries.
Download as PPTX, PDF, TXT or read online from Scribd
Download as pptx, pdf, or txt
You are on page 1/ 15
ReCircle360
Final Pitch Jan 2021
Aditi Biswas
Supporting The plastic problem Annual plastic production
• Booming economy, higher spending power, rise in on-the-go consumption
9.46 metric • Our current EPR rules do not restrict overproduction of plastics ton
• Plastic pain : rise in food delivery companies in India with CAGR of 7.9% • Food companies add 22,000 tons of plastic waste every month 43% Plastic
• 43% of the plastic used in India is single use plastics production
is 2.6% of
• Recycled plastics are not allowed in food grade packaging
GDP GDP
• Unorganized sector collection leads to bottle
contamination which lowers yields of rPET • Average earning of Rs. 40-50/day by ragpickers working in deplorable conditions. They are arm twisted by small and medium dealers to sell at low price
By 2050, our oceans will contain more plastics than fish
Rs.25/kg conversion of Plastic of Crushed pellets/flake into 200/ kg recycled fiber Plastic polyester fiber* s fiber every month
• rPET saves significant amounts of energy,
carbon dioxide, and petroleum resources compared to virgin PET2
• Demand for rPET will continue to grow
($73bn by 2026), but with limited supplies of clean recycled material, there will significant challenges to meeting this demand in future * Prices obtained from listings in Indiamart & are indicative https://recircle360.wixsite.com/homepage The Balancing Act - Supply Demand gap
Increase in demand by recycling industries Extended Producer Liability
Plastic waste management rule was enforced in 2016, leading to 3 primary options to producers: 1. Pay fee to central corpus to manage their waste 2. Participants pay for establishing a 3rd party PRO (producer responsibility orgs) to collect & manage post consumer waste 3. Buy plastic credits that would offset the There is only a very limited supply of plastic waste they generate recycled flake available to meet the growing 100% compliance to EPR is mandated by the demand for recycled products across a wide central govt. but waste mgmt. remains a state range of industries. subject
Nike jerseys & shorts are Coca-Cola has announced
100% rPET as raw Committed to 100% made of almost 100% that it will recycle one material for all recyclable plastic recycled materials. bottle for every bottle that apparels by 2024 packaging by 2025 Uniforms made of 22 it sells by 2030 rPET bottles! https://recircle360.wixsite.com/homepage Quality, As Well As Quantity Matters
Lack of incentives in Low During the recycling process, bottles recycling waste stream rates are crushed, washed and flaked collection
Any contamination or inefficiency of
No process results in loss of materials High sorting Standard effort prior to Piecemeal collection processing - Regulations methods – variability in less cost Highest is 79.1 % utilization rates for effective quality PET bottles, which means that approximately 20.9 percent was Cross unable to be recovered as clean contamination Bottle flake. with different grade design materials
• Reverse Vending maximizes recyclable material value and maintains material properties & quality as containers are sorted by material type at source • Rewards for behavioral change / societal change • Creation of local jobs and contribution to recycling awareness • Saves on CO2 emissions: one metric ton of recycled PET bottles is equivalent to 1.5 metric tons of CO2 emissions prevented • Telemetry & cloud based setup helps RVMs to indicate when the trash needs to be collected from a particular location • Count of every single bottle collected is maintained for EPR liability. • High quality & quantity of material,upyto 80% reduction in volume
https://recircle360.wixsite.com/homepage ReCircle360 • ReCircle360 aims to improve the Customers segments : plastic waste collection & • Mall mgmt. companies separation process in India by • Hotels installation of state of art RVMs • Corporate canteens • Subscription based service – • PROs & Municipal corporations bottle pickers will pick bottles • Retail companies from complexes, hotels etc. • Airports/Railways • Rewards in form of earthmiles recognition/t-shirts & badges, Holiday vouchers to individuals • Recognition at UNDP for corporates
https://recircle360.wixsite.com/homepage Current competitive scenario Others: International GG RVM Engineering, manufacturers GEM Establishment 2016 2017 • Tomra RVM variants 3 4 1 – basic shredders • Incom recycle • TRautwein SB Rewards Mostly discount Cashback in Paytm Technik coupons/ Chocolates coupons • Diebold • Nixdorf # bottles it can accept 2000 1 ltr PET bottles 1500 PET bottles of 1 • RVM Systems ltr on avg AS Turnover 2.5 cr • Envipco • Kansmacker # of users 150 users/day/mc Zeleno started with 2 Biocrux started with GEM india, GG machines installed in basic shredders and engineering Delhi, currently has have progressed into manufactures RVMs 105 mcs it caters to production of used in India. But retail chains, malls & indigenous RVMs their footprint is FMCG giants unknown
Current RVMs cannot take plastic bags & food containers. Also they can’t remove plastic labels, caps before shredding/compacting leading to mixed waste streams that will require sorting later Challenges to RVM • High chances of misuse • Not enough motivation for individuals • Each bottle/can has to be feeded one after another. High volumes will be frustrating to manage • Lack legal backing
https://recircle360.wixsite.com/homepage Our business model • How do we make money Costs & Revenue stream
hotels, FMCG companies under Electricity/month Rs.700/mc EPR guidelines – HUL, Reliance Manpower/month Rs. 10,000/ 5 mc (if req.) etc. Badges/discount coupon Rs 2-3 lacs/year – Advertisement on machine Revenues Streams – Selling plastic waste- approx Advertisement 10-15k/month/mc (tier1) Rs.15000/mc – Each machine can recover its Plastic waste Rs. 15,000 / mc (The mc is emptied every 5 cost in 2 yrs/mc (@30k ad days each time 100kg is retrieved so Rs.2500) revenue/month)
https://recircle360.wixsite.com/homepage What stage we are at?
Website & social media pages are Detailed study of EPR rules and set-up waste management challenges of 2 target states s
Collaborate with major RVM
Target Group Pulse check using vendors & plastic recyclers footfalls & subscriptions
https://recircle360.wixsite.com/homepage Expectations from NSRCEL • Support for a Green initiative • The enormity of the problem - challenges of already established system of waste mgmt. • Existing extensive & robust PET collection and recycling system in India- difficult to disrupt
Together we can
https://recircle360.wixsite.com/homepage Roadmap & Futuristic numbers Create footfall through Drive plastic waste awareness Collaborate with UNDP, influencer marketing on the among youth through earthmiles org, website & social media pages marketing at nature events, marathons, gyms etc
Approach 2-5 hotels, retail Analyze adoption statistics for 6 Collaborate with In 3 years, roll out stores and mall - apartment months, seek tie-up with govt. for FMCG & Retail in atleast 2 different complexes in Bangalore to installation at railway stations, giants to improvise cities, preferably subscribe to services & install airports, popular tourist spots. on the machine tier 2 RVMs.
