Spicejet: K.Sathish Kumar

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Some of the key takeaways are that SpiceJet is India's leading low-cost airline that aims to provide affordable air travel to price conscious travelers. It was founded in 2004 and is headquartered in Delhi.

SpiceJet provides airline services as well as cargo services. It operates both domestic and international flights covering destinations in India, Sri Lanka and Nepal.

SpiceJet has expanded its fleet over time, placing orders for Bombardier Dash 8 Q400 aircraft in 2010. It currently operates 21 Boeing aircraft across 19 destinations in India, with a 12% market share. It has grown from initially operating promotional deals to establish itself as a major airline in India.

SPICEJET

K.SATHISH KUMAR
INTRODUCTION
 Company slogan "Get More When You Fly"
 Headquarters Gurgaon
 Key people Neil Mills, CEO
 Website SpiceJet.com
 Type Public (BSE: SPICEJET)
 Industry Transportation
 Founded 2004
 Headquarters Delhi
 Area served India, Srilanka, Nepal
Key people Kalanidhi Maran
Services Airlines & Aviation
Revenue $400.52 million USD
(2009)
Employees 2,000+ (2009)
Subsidiaries SpiceJet Cargo
HISTORY
SpiceJet, India's leading low cost airline, is a
reincarnation of ModiLuft.
It is promoted by Ajay Singh and the Kansagra family.
SpiceJet marked its entry in the Indian skies with 99
fares for the first 99 days, with 9,000 seats available at
this rate.
This deal was followed it up with a 999 promotional
scheme on select routes.
Their marketing theme “offering low 'everyday spicy
fares and great guest services to price conscious
travelers”.
Their aim is to compete with the Indian Railways
passengers travelling in air conditioned coaches.
On 15 July 2008 Billionaire Wilbur Ross suggested he
would invest 345 crore (US$76.25 million) in the low
cost airline.
The board of directors of SpiceJet accepted an offer in-
principle from the US-based PE firm that would make
available about 345 crore (US$76.25 million) to
SpiceJet, a joint statement issued by SpiceJet and WL
Ross & Co.
Indian media baron Kalanidhi Maran acquired a major
stake (37.7%) in this airline on June 2010.
On December 9, 2010, SpiceJet made a firm
order for 15 Bombardier Dash 8 Q400 and
options for another 15.
Currently, SpiceJet operates 21 Boeing 737-
800/900ER aircraft across 19 destinations and
has a 12% share of the Indian market.
CORPORATE OVERVIEW
 SpiceJet’s mission is to become India’s preferred
low-cost airline, delivering the lowest air fares with
the highest consumer value, to price sensitive
consumers.
 We hope to fulfill everyone’s dream of flying!
 With India's economic and business growth, the
percentage of traveling population is burgeoning.
 More and more Indians are traveling for both
business and pleasure and everyone needs to save
both time and money.
 SpiceJet's vision is to address that and ensure that
flying is for everyone.
POWER TO FLY FOR EVERYONE
With a dynamic fare structure, SpiceJet offers fares
that are affordable and significantly lower than most
airlines.
 With contemporary interiors, modern graphics and
vibrant colours, SpiceJet is very much like today’s
traveler - practical yet stylish.
A SpiceJetter will feel ‘this is the smart, international
way to travel; I've made the smart choice’.
SpiceJet is committed to make sure you feel good at
the end of a flight, arriving at your destination - fresh
and on time.
POWER OF TECHNOLOGY
SpiceJet's
 new generation fleet of aircraft is backed by
cutting edge technology and infrastructure to ensure the
highest standards in operating efficiency.
With maintenance support by KLM and state of the art
technology from world leaders like Star Navigation,
Russell Adams and Tech Log there will be no compromise
on safety, reliability or on-time travel.
The company has tied up with Navitaire the world’s
renowned low-cost support for reservations and revenue
management.
E-booking and e-ticketing facilities are available online
along with tele-booking.
POWER OF PERFORMANCE
From aircraft to crew and ground staff the
focus is on performance.
Each SpiceJet employee is groomed to be
smart, friendly, efficient and well-informed,
ensuring that any interaction will make you
feel welcome and looked after.
Experienced pilots, well-trained cabin crew
will make every flight a comfortable one.
The philosophy is no-frills but high-
performance.
POWER OF SAFETY
SpiceJet invests heavily in safety, impeccable
maintenance and a high level of expertise.
Experienced pilots, engineers and maintenance
crew go through rigorous training and are hand-
picked for their technical knowledge and
expertise.
So you can rest assured that there is no cut-back
in this key area of modern day flying.
POWER BEHIND THE POWER TO
FLY
SpiceJet's key management personnel are all
senior, seasoned professionals and have
significant international experience in both
launching and managing low-cost airlines.
With thousands of cumulative man hours in the
industry, the management is committed to bring
to customers in India all the benefits of the global
revolution in the skies.
 SpiceJet aims to make travel comfortable,
affordable and refreshingly efficient experience
for all.
AWARDS
Outlook Traveler's Best Low Cost Airline India (Feb
2009 and 2010) India
Award for Best website 'World Low Cost Airlines Asia
Pacific Conference' at Singapore 2010
Best low fare airline in India, as per survey conducted
by MaRS on behalf of Hindustan Times (December
2009)
World Travel Market Award for multi-channel approach
in distribution, London (November 2009)
Best Employer Brand Award, for our employee best
practices, from the Employer Branding Institute,
Hyderabad (December 2009)
JOB OPPORTUNITIES
 Department : Reservations
 Job Title : Reservation Executive
 Education : Graduate
 Experience : 0-1 Year
 Skill :
 Ability to work in a dynamic and challenging 24x 7
environment and requires working in shifts, including
night shift.
 Excellent in English, Hindi.
 People with confidence and ability to handle customers
and provide only the best customer service.
 Department : Airport Services
 Job Title : Customer Service Executive
 Education : Graduate
 Experience : 0-2 Years
 Skill :
 Excellent Communication skills.
 Ability to work in a dynamic and challenging
environment is essential.
 Willingness to work in a 24x 7 environment which
requires working in shifts, including night shift.
 Fluency in English and Hindi is an essential criterion.
 Department : Security
 Job Title : Security Assistant/ Executive
 Education : Graduate
 Experience : 0-2 Years
 Skill :
 Energetic
 Willing to work in shifts
Cabin Crew (Female/Male)
 Minimum Qualification Higher Secondary Certificate
and above
 Nationality Indian
 Age Minimum 19 Years and
Maximum 27 Years*
 Minimum height Female 157 Cms /Male 173Cms
 Weight In proportion to height
 Language Fluency in Hindi & English
Thank You

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