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Presented By:-: Pradip Kumar m-10 (Batch) 2 Sem

This research report summarizes a study on the challenges and opportunities of organized retail sectors in rural Indian markets. The report outlines the objectives, methodology, findings, and conclusions of the study. Key challenges identified include low incomes in rural areas, lack of infrastructure like roads, low literacy levels, and dependence on agriculture. However, opportunities also exist as rural populations are growing and consumer purchasing power is rising. The report recommends the government focus on rural customer segmentation and improving rural infrastructure to support further growth of organized retail sectors in India.

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48 views12 pages

Presented By:-: Pradip Kumar m-10 (Batch) 2 Sem

This research report summarizes a study on the challenges and opportunities of organized retail sectors in rural Indian markets. The report outlines the objectives, methodology, findings, and conclusions of the study. Key challenges identified include low incomes in rural areas, lack of infrastructure like roads, low literacy levels, and dependence on agriculture. However, opportunities also exist as rural populations are growing and consumer purchasing power is rising. The report recommends the government focus on rural customer segmentation and improving rural infrastructure to support further growth of organized retail sectors in India.

Uploaded by

Praddip Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

RESEARCH REPORT ON "CHALLENGES

AND OPPORTUNITIES OF ORGANIZED


RETAIL SECTOR IN THE RURAL
MARKET OF INDIA”

Presented by:-
pradip kumar
m-10(batch)
2nd sem
Contents …
 Scope of Study.
 Objectives.
 Methodology.
 Analysis.
 SOWT Analysis.
 Findings.
 Conclusion.
 Recommendation.
SCOPE OF STUDY

This Research helps to know Customers can be aware different


types of the new product .We can understood the retailing
entrepreneur strategy to be adopted in the rural sector and for
an it will guide him whether to start the retailing business in the
rural area or not and what are the challenges that he will be
faced to start the retail store.
Objectives

 To study the Rural Area’s about the retailing in the


Organized sector as well as the Unorganized Sector.

 To study the Rural consumer segmentation, Income


level, Education level and Rural Communication.
Methodology
1-Primary data :-
The research was conducted through survey method with
the help of questionnaire and interview.

2- Secondary data :-
 Internet
 News papers
 Magazines
 Books.
 Articles
ANALYISIS
Comparative Penetration of Organized in world
Retail(in %)

100
15 19
90
Pe
80 45
rc 60
en 70 70
ta 60 80
ge 97
50 Unorganized
85 81
40
Organized
30 55
20 40
30
10 20
3
0
. S an
s ia nd
s ia ina dia
U
aiw lay aila ne
C
h In
a o
T
M Th In
d
THROUGH questionnaire
100%
90% 25% 22%
80%
55% 50%
70%
60%
Opportunities
50%
Challenges
40% 75% 88%
30%
45% 50%
20%
10%
0%
Shopkepper Customer Student Store Manager
SWOT ANALYSIS…
Strength Weakness
 Low standard of living .
 70 % of India's population lives in  Traditional Outlook Diverse socio-
627000 villages in rural areas . economic backwardness.
 Middle and high-income households  Lack of Proper Physical
in rural India is expected to grow Communication.
from 80 million to 111 million by  Low Per Capita Income
2009-10.  Low Levels of Literacy
 Increasing purchasing power.  Different way of thinking

Opportunity Threat
 Rural India has a large consuming
 Shifting of young generation from
class with 58 per cent of India
rural to urban cities,
 Purchasing power is increasing.
 Entry of small time players.
 Exposure and increase in literacy
 Vast majorities of the rural people
rates will open market further.
are tradition bound, fatalistic and
 Population is becoming brand
believe in old customs, traditions,
conscious
habits, taboos and practices
Findings Low per capita income

Low disposable income

Inadequate fixed income


(daily wages)
Majority – depends on Agricultural
Income
PROBLEMS Acute dependence on monsoon
IN Consumption linked to harvest
RURAL
Infrastructure problems
AREA Roads.

Low awareness
Communication- difficult & expensive
Too many languages

Geographic Spread
Conclusion…

Right now Retail sector is in a boom position and FDI


should be focused on retail sector in country.Important
factors being an understanding of the rural customers'
needs, perception , reliable distribution channel, and an
effective marketing communication strategy to put their
message across to the rural consumer.
Recommendations
India continues to be among the most attractive countries
for global retailers. The government should focus on Rural
area people based on their income level, Education level
Segmentations of Rural customer’s.

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