BUS208 Microeconomics For Managers
BUS208 Microeconomics For Managers
BUS208 Microeconomics For Managers
Roman Matousek
[email protected]
Lecture reading: Mankiw and Taylor 5th Ed, Chapter 6
Mankiw and Taylor 4th Ed, Chapter 7
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Consumer Surplus, Part 2
• Willingness to pay
• Maximum amount that a buyer will pay for a good
• How much that buyer values the good
• Consumer surplus
• Amount a buyer is willing to pay for a good minus amount the
buyer actually pays
• Willingness to pay minus price paid
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Consumer Surplus, Part 3
• Consumer surplus
• Measures the benefit buyers receive from participating in a
market
• Closely related to the demand curve
• Demand schedule
• Derived from the willingness to pay of the possible buyers
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Table 1 Four Possible Buyers’ Willingness to Pay
$100
Taylor
80
Carrie
70
Rihanna
50
Gaga
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Figure 1 The Demand Schedule and the Demand Curve
Quantity
Price Buyers
Demanded
More than $100 None 0
$80 to $100 Taylor 1
$70 to $80 Taylor, Carrie 2
$50 to $70 Taylor, Carrie, 3
Rihanna
$50 or less Taylor, Carrie, 4
Rihanna, Gaga
•The table shows the demand schedule for the buyers (listed in Table 1) of the mint-condition copy of
Elvis Presley’s first album. The graph shows the corresponding demand curve. Note that the height of the
demand curve reflects the buyers’ willingness to pay.
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Figure 2 Measuring Consumer Surplus with the Demand Curve
•In panel (a), the price of the good is $80 and the consumer surplus is $20.
•In panel (b), the price of the good is $70 and the consumer surplus is $40.
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Figure 3 How Price Affects Consumer Surplus
•In panel (a), the price is P1, the quantity demanded is Q1, and consumer surplus equals the area of the
triangle ABC.
•When the price falls from P1 to P2, as in panel (b), the quantity demanded rises from Q1 to Q2 and the
consumer surplus rises to the area of the triangle ADF. The increase in consumer surplus (area BCFD)
occurs in part because existing consumers now pay less (area BCED) and in part because new consumers
enter the market at the lower price (area CEF).
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Producer Surplus, Part 1
• Cost
• Value of everything a seller must give up to produce a good
• Measure of willingness to sell
• Producer surplus
• Amount a seller is paid for a good minus the seller’s cost of
providing it
• Price received minus willingness to sell
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Producer Surplus, Part 2
• Producer surplus
• Closely related to the supply curve
• Supply schedule
• Derived from the costs of the suppliers
• At any quantity
• Price given by the supply curve shows the cost of the marginal
seller
• Seller who would leave the market first if the price were any lower
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Table 2 The Costs of Four Possible Sellers
Seller Cost
Vincent $900
Claude 800
Pablo 600
Andy 500
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Figure 4 The Supply Schedule and Supply Curve
•The table shows the supply schedule for the sellers (listed in Table 2) of painting services. The graph
shows the corresponding supply curve. Note that the height of the supply curve reflects the sellers’
costs.
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Figure 5 Measuring Producer Surplus with the Supply Curve
•In panel (a), the price of the good is $600 and the producer surplus is $100.
•In panel (b), the price of the good is $800 and the producer surplus is $500.
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Figure 6 How Price Affects Producer Surplus
•In panel (a), the price is P1, the quantity supplied is Q1, and producer surplus equals the area of the
triangle ABC.
•When the price rises from P1 to P2, as in panel (b), the quantity supplied rises from Q1 to Q2 and the
producer surplus rises to the area of the triangle ADF. The increase in producer surplus (area BCFD) occurs
in part because existing producers now receive more (area BCED) and in part because new producers enter
the market at the higher price (area CEF).
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Market Efficiency, Part 1
• Economic well-being of a society
• Total surplus
• Sum of consumer and producer surplus
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Market Efficiency, Part 2
• Total surplus = Consumer surplus + Producer surplus
• Consumer surplus = Value to buyers – Amount paid by buyers
• Producer surplus = Amount received by sellers – Cost to sellers
• Amount paid by buyers = Amount received by sellers
• Total surplus = Value to buyers – Cost to sellers
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Figure 7 Consumer and Producer Surplus in the Market
Equilibrium
•Total surplus—the sum of consumer and producer surplus—is the area between the supply and demand
curves up to the equilibrium quantity.
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Market Efficiency & Market Failure, Part 1
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Market Efficiency & Market Failure, Part 2
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BUS208 Microeconomics for Managers
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