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Introducing Rooh Afza in Turkey: Group 9 Shamsher Khan Umer Hayat Bilal Ahmed Gulsher Khan Saba Ashraf

The document introduces bringing the popular concentrated natural drink Rooh Afza to Turkey. Rooh Afza was invented in 1907 in India and is manufactured by Hamdard Laboratories. It contains fruits, vegetables and cooling herbal ingredients and is a purely thirst-reducing drink that also increases glucose levels in the body. Analyses of the political, economic, social, technological, environmental and legal factors in Turkey are provided. Potential market segments in Turkey are also discussed.

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Shamsher Khan
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192 views10 pages

Introducing Rooh Afza in Turkey: Group 9 Shamsher Khan Umer Hayat Bilal Ahmed Gulsher Khan Saba Ashraf

The document introduces bringing the popular concentrated natural drink Rooh Afza to Turkey. Rooh Afza was invented in 1907 in India and is manufactured by Hamdard Laboratories. It contains fruits, vegetables and cooling herbal ingredients and is a purely thirst-reducing drink that also increases glucose levels in the body. Analyses of the political, economic, social, technological, environmental and legal factors in Turkey are provided. Potential market segments in Turkey are also discussed.

Uploaded by

Shamsher Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introducing Rooh Afza in

Turkey
Group 9
Shamsher Khan
Umer Hayat
Bilal Ahmed
Gulsher Khan
Saba Ashraf
Product Introduction

Rooh Afza is a popular concentrated Natural cold drink.


Invented by Hakeem Abdul Majeed.
Manufactured by Hamdard Laboratories since 1907.
Ingredients are fruits, vegetables and cooling herbal.
It’s purely thirst reducing drink.
Increases the level of glucose in the body.
Low priced drinks.
PESTEL
Analysis
• PESTEL is a used to analyze how external factors influence or
impact an organization.

• Political: • Economic: • Social:


1) Unstable political 1) High inflation rate 1) 60% of Population are
environment. 2) Very risky in Pakistan. health conscious.
2) No interest of Investor. 3) Not impressive for 2) Favorable for Rooh
investment Afza.

• Technological: • Environmental: • Legal:


1) Machines efficient 1) Environmental friendly 1) No such obligations
2) Internet connectivity industry. on the company.
3) Automation 2) Provides recycled bottle 2) Follows all legal code
4) Transportation 3) Favorable for of conducts.
environment
5-Force
analysis
• Buyer Power:
• Ability of buyers to decrease the prices they pay for Rooh Afza.
• Supplier Power
• Supplier can increase the price of inputs.
• Like labor, raw material, services required for Rooh Afza.
• Competitive Rivalry 
• Intensity of competitive activity which might affect how much business a company receives,
or how high sustainable margins are
• Threat of New Entrants 
• Threat posed by new entrants in a market.
• Threat of Substitution 
• Threat posed by the possibility of substituting a product or service in one market like
Samarqand & Jam-e-shirin.
SWOT
Analysis
• SWOT Analysis is a business strategy tool to assess
how an organization compares to its competition. 

• Strength: • Weakness:
• No Side Effects • Lack of creative advertisement
• Low Price • Lose of sale in winter
• Brand Name • Too sweet
• Market share • Seasonal Product

• Opportunity: • Threats:
• More creative advertisements. • Uncertain economic conditions.
• Target younger audience. • Increasing competition
• New flavors • Customers prefer other juice
• Introduce Sugar free
SITUATION ANALYSIS

•Demand:
• Rooh Afza shares more than 50% of Hamdard’s products sales
• Competition:
1) Samarqand
2) Jam-e-shirin.
• Social & cultural factors:
• It is difficult to target children with hard sell ideas. They can be
attracted by animated Characters and cartoons which has no
contradictions with Social and cultural values.
Market Segmentation
Target Segmentation
Khaadi’s Macroenvironment
Reference
list
• PESTEL Analysis:
• 2015. PESTEL Analysis Of The Macro-Environment. [online] Available at:
<https://frrl.files.wordpress.com/2010/04/pestlanalysis.pdf> [Accessed 2 December 2015].
• SWOT Analysis:
• 2014. Outback Steakhouse, Inc. SWOT Analysis. 1st ed. [ebook] London: Marketline, pp.1-9.
Available at: <http://web.b.ebscohost.com.ez.sun.ac.za/ehost/pdfviewer/pdfviewer?
vid=2&sid=995ea644-3d46-4e80-886d-5eee57ed6749%40sessionmgr111&hid=107> [Accessed
29 March 2015].

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