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Objective Suggested Strategy Framework Z-Kitbag

The document outlines a strategy called Z-KITBAG to help the company OxyGarden grow by attracting investors and funding. The strategy involves 7 steps: 1) Conducting research on investments, competitors and future projections. 2) Determining avenues for investment and creating a roadmap. 3) Engaging with investors through various activities and tracking engagement. 4) Increasing social media presence to create traction. 5) Managing administration to achieve timelines. 6) Harmonizing customer traction and sales to boost investor engagement. The goal is to provide OxyGarden better visibility and funding opportunities.

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Pranay Singh Raghuvanshi
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298 views6 pages

Objective Suggested Strategy Framework Z-Kitbag

The document outlines a strategy called Z-KITBAG to help the company OxyGarden grow by attracting investors and funding. The strategy involves 7 steps: 1) Conducting research on investments, competitors and future projections. 2) Determining avenues for investment and creating a roadmap. 3) Engaging with investors through various activities and tracking engagement. 4) Increasing social media presence to create traction. 5) Managing administration to achieve timelines. 6) Harmonizing customer traction and sales to boost investor engagement. The goal is to provide OxyGarden better visibility and funding opportunities.

Uploaded by

Pranay Singh Raghuvanshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Objective : To propel OxyGarden towards growth by ensuring better visibility among investors and

create new avenues of fundings

Suggested Strategy Framework : Z-KITBAG

Z : Zamini Nishan ( Reconnaissance Survey )

K : Khabar ( Competetion/Competitor Survey )

I : Irada ( Future Projections )

T : Tarkeeb ( Qualitative Research for avenues of investment )

B : Bandobast ( Determining the Road map for engagement )

A : Administration ( Running administered Iterations of investor engagement via different platforms )

G : Ghadi Milao ( Time as an essence of perfect enabler )


Z : Zamini Nishan (week 1)

Objective :
• To understand the ground zero of start-up investments
• To Identify Factors that propel start-up to success
Deliverable :
• Developed case Studies of each of the below mentioned unicorns
• Company Particulars | Investment History | Key Investors | Marketing Strategy | Governance Structure |
Key Challenges | Key enablers | Future growth plans (if any)
K : Khabar (week 1-2)

Objective :
• To Identify key competitions for the product
• To understand the Market and operating strategy ( Supply chain mainly ) of the competetitors

Deliverable :
• Competitive Report/Comparative study on
• Company Particulars
• Market size
• Target Segment
• GTM
• Key Figures
• Distribution channel
• Point of Differentiation study

Key Take Aways :


• Better understanding of market size | Target markets | Investment requirements | growth plan
I : Irada (week 3)

Objective :
• To Understand potential growth plan for OxyGarden
• To get an idea of investment needs

Deliverable :
• Report on
• Company Particulars
• Target market in terms of – Type, Size, Geography, Socia-economic class
• Market Strategy
• Milestone setting
• Number crunching

• Report on
• Identified avenues of investmnent
• Identified investors
• Blue print on Business pitch

Key Take Aways :


• Better understanding of market size | Target markets | Investment requirements | growth plan
• Investor Database | Pitching plan
T : Tarkeeb (week 4-7)

Objective :
• To Engage with Investors
• To Identify events to attract investments

Engagement methodologies :
• Give first Take afterwords. ( Clean energy investors )
• Funneling interviews/Podcasts with customers/investors about the need of the product
• Key Promotion by industry/target segment people on media platforms
• Leveraging Achievements
• Target marketing based investors
• Targeting early stage investors
• Investment pitching

Deliverables
• Report on
• Each and every engagement | Investor Sentiments

Key Take Aways :


• Investor Sentiments| Do’s and Don’t’s of pitching | Investor relationships|
B : Bandobast (week 1-8)

Objective :
• To Create enough Traction on social media handles

Requirements :
• Content creation | Souveniers

A : Administration (Week 1-8)

Objective :
• To achieve the set time lines on time effectively

G : Ghadi Milao

Objective :
• To Harmonize the development of sales channel, customer traction so as to reap greater achievements in
terms of investor engagements.

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