Creating Advertisement in Business

Creating Advertisement
in Business
Riza Harfiansyah (117060019)
What is Advertisement ?
 According too Business Dictionary

 Paid, non-personal, public communication about causes, goods and services, ideas,
organizations, people, and places, through means such as direct mail, telephone,
print, radio, television, and internet
 Kotler (2002)
 Explaining advertising as a form of presentation and promotion of ideas, goods or
services by a non-personal certain links that require payment
How to Make an Advertisement and
How to Be Good at It
 1. The SWOT analysis of the product and the company
 2. Set up your main objectives
 3. Research the market, the competition, your audience
 4. Identify your target audience
 5. Select your channels
 6. Brainstorm for fresh ideas
 7. The design process
 8. Deliver your advertisements
 9. Quantifying and analyzing the results
1. The SWOT analysis of the product
and the company
 Before analyzing how to create an advertisement that converts into great results, you
should start by performing a thorough analysis of the strengths, weaknesses,
opportunities, and threats for both, the company and the product that is to be advertised.
 What makes them unique? What are the core values upon which the entire advertising
campaign can be based on?
 Here you can also include the relationship with the customers, your financial capabilities
and resources, the level of commitment of the employees and so on. You need to know
the basis from which you start your campaign and this step may give you exactly what you
need in order to set it up correctly. You can then continue with a thorough analysis of the
company’s weaknesses and the advertised products, and future development and growth
opportunities. When you analyze opportunities, you can also set goals for the campaign.
 Finally, you can also analyze the threats presented by the competition and/or other
external factors.
2. Set up your main objectives
 What is the purpose of your advertising campaign? What are your main
objectives? Are your goals feasible or not? You should also perform an analysis
of these questions and answer them with the utmost sincerity.
3. Research the market, the
competition, your audience
 You cannot consider yourself ready to make an advertisement without conducting
a proper research on some important factors you campaign depends on.
 For instance, it’s important to know the market and its behavior. Study how things
have changed over the past few months and what professionals predict for the
near future.
 Know your position on the market, the competitors’ role and positions as well.
Find out how they advertise their products and try not to copy their campaigns.
Instead, you will need to come up with something new, something out of the box,
something that will make your audience convert into clients.
 In order to accomplish that however, you will also need to know some things
about the typology and the personality of your ideal client. Know to whom you
are addressing your advertisements too. What devices are they using? What is their
social status? What are their online behaviors and how do they shop?
4. Identify your target audience
 Who is more likely to buy your products or services? Responding to this

question is yet another important step in setting up your advertising
campaign. Should you want to be successful at designing an appealing
advertisement, you need to know to whom you are addressing it.
 For example, if you are selling clothing for babies, it’s quite obvious that your
target audience is parents and maybe grandparents. You don’t have to do
anything with teenagers, kids or single people. The design and copy text will,
therefore, be appealing to the selected demographic groups. If you also
consider influencer advertising it will definitely help you choose your
influencer.
5. Select your channels
 Therefore, it will be easy to design them for different channels in less time
than if you would have done it individually.
 However, it’s one thing to design your ads and an entirely new thing to select
where to place them.
 Based on your demographic research, however, you will be able to narrow
your search to some specific channels of media distribution suitable for your
campaign. For instance, if you are targeting people who are known to spend a
lot of time on social media, you should channel your efforts in designing
suitable ads for social media and of course, select the most appropriate
channels of these sorts. Focus on them. For instance, if you want to advertise
on Facebook or Instagram, there’s no need to study the ad placements
requirements and methods on Twitter.
6. Brainstorm for fresh ideas
 Take all the information you manage to gather up to this step regarding your
products and your targeted audience.
 Think also about the delivery channels you have chosen for your ads and learn
about how to write advertisements tailored to each one of those channels.
Based on your findings, you can now start brainstorming for fresh and creative
new ideas for your campaign.
 Write down some words, phrases, ideas. Combine them and do not stop until
you come up with at least a dozen of possible calls to action, copy texts and
visual representations of how your banners, flyers or videos should look like.
7. The design process
 Obviously, this is the hardest part of the entire advertisement creation

process. Everything you did until now, each other previous steps, prepared
you for this one. Now, it’s time to put your creativity to work and actually
design your banners, flyers or brochures.
 Take the top three or five ideas from your previous sketches and use them to
create raw advertisements. You can get back to them to make modifications
or, you can share them with your peers for valuable inputs. It will also help
you show your rough designs to people who are in your target audience. Their
input and advice may help you adjust your advertisements in order to meet
the targeted demographic needs and values.
8. Deliver your advertisements
 Once the designs are ready to be delivered online, you can start your
campaign based on your selected delivery channels.
 At this point, you need to define your budget and select the criteria on which
you are going to publish your banners on each channel in particular.
 Each advertising platform (or social media platform that includes paid
advertising) will let you select your own parameters of delivery, based on
demographics, age groups, types of websites, industries, countries, and
regions etc.
 You have already identified your target audience at the fourth step of this
guide. Now, you just need to apply that specific information according to the
specifications of each selected channel.
9. Quantifying and analyzing the results
 This is also an important step in your campaign, maybe the most important of
all.
 After your campaign has finished, you need to start analyzing how your
audience reacted to your banners and whether or not the entire process was a
successful one.
 This data is also important for your future campaigns. You will start your
future design processes based on your initial results and try to improve them.
Conclusion
 When we think about advertisement design, most of us imagine that it starts

with the actual design and ends with the setting up of a delivery channel.
 However, if you want your job to be professional and thorough, you need to
do everything step by step. This means that you need to understand the
entire process behind an advertising campaign. It starts with an in-depth
analysis of your company and products to be advertised, followed by
extensive research on the market and the targeted population.
 When you get to actually design the banners, you already know exactly what
to expect from your campaign. You know what types of individuals make the
audience you are addressing your messages to and how to properly quantify
the results.
Thank you for the attention
Wassalamualikum wr.wb

Creating Advertisement in Business

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Creating Advertisement in Business

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Creating Advertisement

 According too Business Dictionary

 Who is more likely to buy your products or services? Responding to this

 Obviously, this is the hardest part of the entire advertisement creation

 When we think about advertisement design, most of us imagine that it starts

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