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SM Simulation: The Balanced Scorecard

The document summarizes a group project using the balanced scorecard simulation. The group used a product innovation strategy to charge premium prices for high-quality innovative products. Objectives included financial metrics like dividends and sales, customer perceptions of superior quality, and lower production costs. The strategy focused on research and development. After implementing the balanced scorecard over multiple periods, the company was eventually sold for a high share value.

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209 views17 pages

SM Simulation: The Balanced Scorecard

The document summarizes a group project using the balanced scorecard simulation. The group used a product innovation strategy to charge premium prices for high-quality innovative products. Objectives included financial metrics like dividends and sales, customer perceptions of superior quality, and lower production costs. The strategy focused on research and development. After implementing the balanced scorecard over multiple periods, the company was eventually sold for a high share value.

Uploaded by

Neeval
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SM SIMULATION

THE BALANCED
SCORECARD

Submitted by: GROUP 4


Ananthanunni H (P19233)
Archana Menon (P19239)
Josey Johnson (P19261)
Neeval Chitlangia (P19269)
S Devika (P19276)
Product Innovation strategy was used were
in the firm could charge a price premium

STRATEGY for the products supplied to the customers.

USED Focus on being a superior player when it


comes to technology, innovation and
quality of products.
PRODUCT INNOVATION

Strategy – Provide high quality products


with a distinguishing factor amongst its
competitors.
For the strategy to
succeed:
We needed to increase the firm’s expertise in producing
innovative systems, leverage technologies, and engage the
entire workforce in determining the right projects to pursue.

The company already has many promising systems and products


available and, in the pipeline, such as integrated safety systems,
performance, fuel efficiency, and infotainment and connectivity.
These systems put the firm in an excellent position to partner
with selected luxury auto manufacturers to produce extremely
high quality and innovative systems for the next generation of
cars and CUVs.
END RESULT
The company was sold to a private investment firm for a share
value of $134.95.
Financial – focused on Dividends per share, EPS,
Operating Income Margin, ROE and Sales

Customer – focused on creating perception in


the customer’s mind that the company offers

OBJECTIVES superior quality products.

Internal Processes – looked at processes which


will bring down material cost and production
cost. (As this was a weakness highlighted in the
case).

Focused on increasing quality of supplied


components and reducing plant overhead costs.
Learning &
Development
Here we tried to focus on inculcating R & D Tools, minimizing defect
rates and taking into account customer needs and feedback.
Eliminate Product Defects, Improve Understanding of Product Costs,
Leading Edge R&D Tools, Leading Workforce Capabilities in R&D and
Make Customer Integration an Employee Priority, were the objectives
chosen.
ANALYSE
From Period 1
• We wanted to create in the minds of the customer that the product
was a luxury brand.
• In the customer tab we chose R & D Partnership initiative - This R&D
program seeks to position the company as a valued R&D partner for
luxury OEM customers. The program seeks to integrate the company’s
R&D effort within the broader R&D efforts of customers.
• This program was to increase overall perception of the company as a
valued partner for luxury customers. We chose this option for all the
periods.
ANALYSE
From Period 2
• We focused on various sales and marketing initiatives and used it
interchangeably in between the periods. We chose the - Innovative"
Trade Marketing Program - to educate the company’s luxury customers
about its innovation value proposition.
• New Technology Customer Trade Show - The company hosts a trade show
that highlights new products and new technologies that can be
incorporated into future product offerings. This urged the customers to
tests the company’s products.
• Partner Trade marketing campaigns – this saw to that OEMs Rated the
Company as Desirable Partner – aimed to educate the luxury segment
customers about the value of integrating operations, including R&D and
manufacturing, with the company.
In the Learning & Growth
Tab
The aim was to promote quality awareness, R & D awareness and
to keep up with the new and improved trends in the industry.
For period 1 and 2: We focused on communication of the BSC
concepts, processes and alignment of the company BSC goals to
the lower levels of the firm.

From periods 1 to 8, we also looked at:


• IT Training: Collaborative R&D Systems
• Monitoring Technological Product Trends
• R&D Engineer Training and R&D Equipment Upgrades
• We introduced a companywide six sigma training instead of
Balance Score Card Communication. This was to promote
quality awareness.

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