Computer and

web skills
Submitted to: Sir Tousif Rehman
Submitted by: Saadia Syed
1517115
“What is a website?”
 A website, is a collection of related web pages,
including multimedia content, typically identified
with a common domain name, and published on at
least one web server.
Info
 Allpublicly accessible websites collectively
constitute the World Wide Web, while private
websites are typically a part of an intranet
“What is a Blog?”
 Blog is a discussion or informational site
published on the World Wide Web consisting of
discrete entries ("posts") typically displayed in
reverse chronological order (the most recent post
appears first).
.
Basic identification of Blogs
 A chronological listing of blog posts.
 A commenting system that invites readers to
participate in the communication and leave behind
comments.
 Blog posts are archived by date, category, author,
tags and sub-categories.
 RSS (Really Simple Syndication)
Basic identification of a Website
 A Frequently asked questions page that readers can
browse to get more information.
 A page of client testimonials and feedback.
 A Contact form that allows visitors to get in touch.
 A services/products page that displays what they
have to offer for the visitors.
 Examples:
Use of blog
Personal Diary
 This is the most common use of a blog to this day.
The number of people using a blog as a personal
diary to log personal experiences, opinions,
thoughts and content is still growing.
Corporate Newsletter
 Depending on how a company uses a blog, it can
even be a platform for employees to express
themselves,
Informal Engagement
 For businesses, the corporate website provides a formal
channel of communicating to its audience.
 However, there is a need for businesses to engage with the
audience at an informal level
Building a Community
 A community of followers allows you to reach the
followers either as a community or to individual followers
to get your message across. While email marketing is one
way to achieve it
Use of website
Online Presence 24/7
 Having a website means customers are always able to find you
everyday, 24/7. Meaning even at weekends and evenings your business
is still accessible.
Credibility
 In this day and age it is much more credible for a business to have an
online presence. People would likely be distrusting to any business that
didn’t have a telephone number or a physical address, and that soon
could be said for having a website and e-mail
Market Expansion
 As the internet is accessible to anyone all over the world the ability to
break through geographical barriers has become a lot easier
It Cuts Costs
 A website is a much more long term form of
advertising and more than likely will produce
better results. You can also use your website as
ways of collecting cheap market research by
setting up visitor polls and online surveys.
Web publishing
 The process of publishing original content on the
Internet
 includes building and uploading websites,
updating the associated webpages, and posting
content
 also known as online publishing
 A publisher requires three things to publish
content on the Internet:
 Website development software
 Internet connection
 A web server to host the website
Steps required for web publishing
The five main steps are :
Plan a Website
Analyze and Design a Website
Create a Website
Deploy a Website
Maintain a Website
 Plan a Website: Think about issues that could
affect the design of the website. Identify the
purpose of the website and the characteristics.
 Analyze and Design a Website: Design the layout
of elements of the website such as link, text,
graphics, and animation, audio, video, and virtual
reality
 Create a Website: Use a word processing program to
create basic webpages that contain text and graphics.
 Deploy a Website: Transfer the webpages from your
computer to Web Server. To help others find your Web
page, register your Web address with various search
engines to ensure your site will appear in the hit lists for
searches for certain keywords.
 Maintain a Website: Visit the Website regularly to ensure
the website contents are current and all links work
properly.
Boosting of social network websites
Look for opportunities for discussion:
 the first step is to look for the opportunities and
observe the taste, opinion of the people and
involve them in the discussion by creating the
question polls.
 Open-ended questions create far better
opportunities for discussion and debate than
multiple-choice questions.
Set up chat times:
 Choose a social-media platform, create an event or
a hashtag and take the opportunity to really chat
with your customers.
 Chat times are a wonderful customer interaction
tool, because they are specific times when your
customers know that they'll be able to reach you.
Post Regularly
 You start posting on social media, it’s very
important to keep it up regularly and be consistent.
 You won’t keep getting traffic from social media
unless you keep posting and engaging constantly
Create and join groups/communities
 Groups and communities on social networks can
be great sources of traffic.
 Make sure you join groups that are active
meaning people are engaging constantly.
 It’s very important not to focus on sales updates,
but rather engage with other group members.
Why we need to boost social network
Social network helps you deliver better customer
service:
 Real-time communication helps to make happy
customers which in turn creates brand evangelists
who drive positive brand sentiment.
Social network drives brand building and
differentiation
 Social network makes it easy to improve brand
awareness and build your brands identity.
 You can effectively establish your brands
personality and give your business a human voice
that people can relate to.
Social network helps you to manage your reputation
 Managing your reputation online is a critical part of
any marketing strategy and social network provides
you with a fast and effective way to do this.
 Negative sentiment can often be turned into positive
in a very public way. Such a visible demonstration of
strong customer service and problem resolution can
have a very powerful effect
Social network helps increase trust in your
business or brand
 Seeing that you are active on social network helps
to fill potential customers with trust, it signals that
you care about your customers and should
anything go wrong, that it will be easy to contact
you.
Social network allows you to obtain real customers
insights
 Customer insights can drive the development of social
network campaigns and shape strategic decisions, helping
you to make your website content and product or service
offerings more attractive and relevant to your customer
 Social network makes it quick and easy for businesses to
obtain feedback from customers, which will give you a
clearer idea of brand sentiment and help you identify
common pain points you can address.
Social network is a great way of promoting your
content
 Help increase awareness of each new blog article
or news post that you publish, by shouting about
them on social network
 when used in conjunction with high quality
content creation is a highly effective way to attract
new customers to you and also helps you to build
authority in your area of expertise.
Social network helps you keep customer engaged
with you
 Social network is a great way of keeping your
business or brand in the mind of your customers
 you can actively influence purchasing decisions
and helps to foster customer loyalty and encourage
repeat purchases.
Social network will drive website traffic
 Being active on social media will help you
increase the amount of traffic that your website
receives.
 will always improve the amount of traffic referrals
your website receives, playing an essential initial
role in your sales funnel.
Free website
 User can create free websites. Following are the
lists where a user can create free websites.
 http://www.wix.com/
 http://www.webs.com/
 https://freewebsitetemplates.com/freewebsite/
 https://www.weebly.com/?lang=en
 https://www.yola.com/