Marketing Strategy

Care Life Pharmacy

marketing strategy

Carlene Binwag
Hanifa Dingcog
Analiza Lantayan
 Life Care
Pharmacy

Mabini St. Solano, Nueva Vizcaya

Sa Care Life Pharmacy,
Gamot mo, Afford mo!!!
Our Mission
We provide expert care, pharmacy service safe,
affordable, friendly sevice and easy to access
pharmacy.
Our Vision
We strive to be a leading trusted community
Pharmacy.
 Life Care Pharmacy Organizational Chart
Manager / Pharmacist

Pharmacy Assistant Pharmacy Assistant

 Duties and Obligations
1. Manager  Supervise over-all operation of pharmacy
 Ensure a safe, secure and legal work environment
 Responsible in financial management
2. Pharmacist  Assist the manager in terms legal documents of pharmacy
 Receive and file prescription orders
 Promote the rational use of drugs and ensure the provision of safe,
effective and quality drugs for improved patient care and quality of
life
 Supervise the pharmacy assistant in dispensing and counseling
patient/client
 Reconstitute or mixed suspensions and other powder form with liquid
 Order out of stocks supplies
 Receive and check the delivery of pharmaceutical company
3. Pharmacy Assistant  Dispenses prescription medication and other products to patients
under supervision of pharmacist
 Takes inventory of supplies on hand and record the result
 Counts pills, labels bottles, prices, and compounds medications to
prepare prescriptions for patients as directed
 Maintain the cleanliness of working environment
 Monitor the expiration of supplies and record it
 Life Care Dispensing Flowchart
PRESCRIPTION DRUGS (Rx) OVER THE COUNTER DRUGS
Label bears the Rx symbol Label does not bear the Rx symbol

Prescription is required
Prescription is not required

Prescription is required

Prescription is incorrect Prescription is correct

Fill and file the prescription

Erroneous/violative
prescription
Inform the buyer of all available
products that have the same
Fill the prescription
generic name and dosage form, and
their corresponding prices

Keep the prescription

Fully-filled prescription
Dispense the product chosen
by the buyer
Impossible prescription Retain prescription and file
for 2 years

Do not dispense or fill

Partially-filled prescription

Indicate the number dispensed

in the prescription and return it
to the patient
Standard Operating Procedure
Storage
Purchasing
Inventory
Pricing
Nearly Expiry Drugs
Expired Drugs
 Storage
I. Arrange the drugs in sequential positioning along Storage Conditions Temperature
shelves by alphabetically arrangement and in way
FIFO(First In, First Out) Cold 2ºC to 8ºC

II. Do not over stock in the shelves to avoid mistake Room 8ºC to 25ºC

III. Heavier or fragile items should be placed in smaller Warm 25ºC to 30ºC
pie
Excessive Heat Above 40ºC

IV. Keep pharmacy stock room in good condition Controlled room 15ºC to 30ºC

V. Inspect physical structure regularly Freezer -20ºC to -10ºC

VI. Control temperature (use of thermometer in the
storeroom ) Extreme Heat Above 40ºC

Vl. Control light and humidity Dry place 40 average relative humidity

Vll. Storage room must be always free from pest, clean,

and organized
Vlll. Use pallets in storing stocks
XV. Always keep the area dry as possible
X. Controlled substance must be keep in cabinet and
locked them and the key must keep by the pharmacist
Xl. Isolate expired drugs
 Purchasing
XLII. Indicate the names and dosage strength of
I. Prepare an endorsement plan for the sop each drug in the following order: Name (generic),
II. Validate the accessibility of collection dosage strength and form, example:
III. Budget the required stock with accessibility Mefenamic 500mg capsules
of collection Ambroxol 30mg/5ml syrup
IV. Find and confirm the distributors XLlll. Write the container size required e.g. 10’s,
V. Confirm the distributors 500’s, sachet, vial.
VI. Select technique of purchasing XVI. Fill-up a column for the quantity required e.g
VII. Ready an order form each, 10, 200, 1000, 5000
VIII. Call distributors to estimate the change XV. Fill-up a column for the for name of
and complete the form manufacturer
lX. Monitor suppliers performance and sanction XVI. Fill-up a column for the NAFDAC number of
defaulters the product 4
X. Receive and store drugs XVll. Fill-up a column for the expiry date of drug
XL. Simplify immediately the payment to XXV. Provide a column for the price of each item
distributors and a column for the total price
XLI.Start preparation for next purchasing stage XVIll. Indicate a space for the name of the
company, giving relevant details such as address,
telephone number, e-mail address, name of the
contact person
 Inventory

I. Prepare an inventory form

II. Counts all the stocks and display together with
their expiration dates. To see if what products
are needed to be pulled-out and return to the
distributors and to monitor fast moving, moving,
and non-moving products
III. Write down in inventory form provided the
numbers with their expiration date of all on-
hands products.
IV. Give it to the pharmacist for the purchasing and
for products return.
 Pricing
I. Always observe and follow the price of regulated
drugs by the government.
Example: Maintenance medicine for hypertensive
drugs like Amlodipine ( Norvatrol 10mg)
ll. Give only 2.75 percent marked-up for branded
drugs.
Example: Mebendazole 50mg/ ml 10ml ( Antiox ).
So that we can give 2 percent discounts for
PDWD and senior citizen.
lll. Give only 22.75 percent marked-up for semi-
generic drugs.
Example: Products of Reta drugs like
Simvastatin 10mg tab.( Vastanyx )
lll. Give only 25 percent marked-up for generic
drugs. Example: Omprazole(Omepron).
 Nearly Expire Drug

l. Must be first out in their shelves before the

new arrived stocks.

II. Always put a label indicating the month, date

and year of expiration for easily to pulled out
Exp.
12/30/2020
one month before it will reached the expiration
date.

Exp.
12/25/2020
 Expired Drug
A. Expired drugs that can be return to distributors for replacement.
l. Must be pulled out from their shelves
ll. Put in one box and one place for be easily to find and pick when the
medical representative come.
lll. Find the purchase order and put it on a box where you put those
expired drug.
IV. Return it to the distributor.

EXPIRED
DRUGS

Exp. 12/19/2020

Exp.
12/18/2020 Exp.
12/17/2020
Generics Menu Card
Generic Name Brand Name /mg Price Availability of Stocks
Tablets and Capsules  
1.  Aluminum Hydroxide+ Magnesium Hydroxide+ Gel-Malacid 200mg/100mg 2.00 10 boxes/86pcs
Simeticone
  Kremil-S 178mg/233mg/30mg 6.75 2boxes/96pcs
  Advance 10mg/800mg/165mg 20.00 2boxes/99pcs
  Medalem 200mg/100mg 1.50 5boxes/85pcs
       
2. Acetylcysteine Flumucil 200mg 18.25 1boxes/8pcs
  600mg 38.75 3boxes/10pcs
  Exflem 200mg 16.75 10pcs
  600mg 35.25 1boxes/5pcs
  Mucocystein 600mg 30.00 4boxes/25pcs
3. Amlodipine Amvasc BE 5mg 18.25 5boxes/103pcs
  10mg 30.75 5boxes/115pcs
  Diapine 5mg 5.50 2boxes/85pcs
  10 mg 10.75 1boxes/86pcs
  Norvasc 5mg 5.25 56pcs
  10mg 10.25 62pcs
  Norvatrol 5mg 21.00  5boxes/50pbs
  10mg 35.00  6 boxes/ 58pcs
4. Ascorbic Acid Ascophil 500mg 2.00  7boxes/68pcs
  Cevit 500mg 2.00  6boxes/54pcs
  Poten-Cee 500mg 6.25  50pcs
  1000mg 9.75  45pcs
  Rite Med Ascorbic Acid 500mg 5.00  30pcs
5. Atenolol Rite Med Atenolol 50mg 6.25  45pcs
  100mg 11.75 25pcs
  Theraboc 50mg 10.25  10pcs
  100mg 22.25  7pcs
  Zenobloc-50 50mg 7.50  2boxes/46pcs
Generic Names Brand Names/ mg Price Availability of Stocks

6. Aspirin Asipilet-80 80mg 3.75  2boxes/45pcs

  Cortal-500 500mg 9.75  96pcs

7. Amoxicillin Ambimox 250mg 3.25  3boxes/46pcs

  500mg 5.00  5boxes/48pcs

  Amoxil 250 mg 10.75  45pcs

  500 mg 15.00  15pcs

  Himox 250 mg 9.25  20 pcs

  500mg 16.50  15 pcs

  Ritemed 250mg 5.50  14pcs

  500mg 7.50  21pcs

8. Betahistine Exigo 16 mg 32  56pcs

9. Bisoprolol Concore 5mg 23.75  30pcs

  10mg 29.00  75pcs

10. Biperidin Akineton 2 mg 21.10  85pcs

11. Bromhexine Bisolvan F 16mg 14.00  45pcs

12. Captoril Capomed 25mg 8.00  83pcs

Generic Names Brand Names/ mg Price Availability of Stocks

13. Cavedilol Betacard 6.25mg 8.25  2boxes/45pcs

  25mg 12.25  1box/10pcs
  Carvid 6.25mg 11.25  45pcs
  25mg 18.30  22pcs
  Dilatrend 6.25mg 17.58  75pcs
  25 mg 28.50 35pcs
 
14. Cefalexin Cefalin 500mg 44.00  46pcs
  Lexibase 250 mg 3.50  45pcs
  500mg 6.75  14pcs
15. Celecoxib Celehan 100mg 18.75  15pcs
  200mg 23.50  50pcs
  400mg 42.25  20pcs

  Celebrex 100mg 50.50  7pcs

  200mg 71.00  14pcs
  400mg 90.50  5pcs
16. Ciprofloxacin Ciprobay 500mg 44.00  1box/12pcs
  250mg  22.00  25pcs
17. Clarithromycin Clarithrocid 250mg 42.50  50pcs
  Klaryz 500mg 54.00  50pcs
75mg 6.75  63pcs
  150 mg 10.75  75pcs
  18. Clonidine Catapres 75mcg 32.25  100pcs
150mcg 49.00  75pcs
19. Cetirizine Alnix 10mg 29.00  25pcs
  Irizine 10mg 3.00  100pcs
20. Cetirizine Phenylephrine HCl Alnix Plus 5mg/10mg 22.00  42pcs
 Generic Names Brand Names Prices Availability of Stocks

21. Co-Amoxiclav Amoclav 250mg/125mg 40.00  21pcs

  Amoclav 500mg/125mg 49.50  79pcs
22. Colchicine Goucine 500mcg 6.50  1box/45pcs
23. Cotrimoxazole Bactrim 400mg/80mg 19.50  0

  800mg/16mg 35.50  21pcs

  Cotrimaxol 800mg/16mg 7.50  1box/99pcs
  Diazole 800mg/160mg 8.75  1box/13pcs
  400mg/80mg 4.25  100pcs
24. Diclofenac Cataflam 500mg 27.85 15pcs
  Diclofam 500mg 3.00  5boxes/56pcs
25. Domperidone Dompedone 10mg 3.00  1box/45pcs
  GI Norm 10mg 24.00  10pcs
  Motilium 10mg 34.25  12pcs

26. Doxofylline Ansimar 400mg 36.75  16pcs

27. Etericoxib Arcoxia 90mg 63.50  75 pcs
  120mg 79.00  12pcs
28. Febuxostat Atenurix 40 mg 22.50  10 pcs
29. Fenofibrate Fenoflex 160mcg 42.00  15pcs
30.Fosinopril BP Norm 10mg 24.75  16pcs

  20mg 30.25  46pcs

 Generic Names Brand Names Prices Availability of Stocks

31. Glibenclamide Euglucon 5mg 11.50  15pcs

32. Gliclazide Diamicron MR 60 mg 22.50  45pcs
  Glubitor OD 8.50  39pcs
33. Glimeperide+Metformin HCl Norizec Plus 2mg/500mg 18.25  42 pcs
  Solosamet SR 2MG/500MG 24.00  45pcs
34. Gliplizide Minidiab-OD 5mg 28.00  75pcs
  10mg 35.50  12pcs
35. Griseofulvin Grisovin FP 45.50  7pcs
36. Hydroxine Iterax 10mg 12.85  45pcs
  25mg 23.90  15pcs
37. Hyoscine-N-Butylbromide Hyospan 10mg 10.00  45pcs
   Buscopan 10mg    100pcs
38. Ibuprofen Advil 200 mg 9.75  3boxes/45pcs
  Medicol 200mg 6.00  3 boxes/ 75pcs
  400mg 11.00 1box/45pcs
 
39. Irbesartan HTCZ Co-Aprovel 150mg/12.5mg 28.50  15pcs
  Co-Aprovel 300mg/12.5mg 41.50  16pcs
40. Inosiplex Immunosin 500mg 22.00  16 pcs
41. Isoxsuprine HCl Isoxilan 10mg 20.75  14pcs
42. Isosorbide Mononitrate Imdur 30mg 28.50  8pcs
  Imdur Dranules 60mg 46.50  9pcs
43. Lacidipine Lacipil 2 mg 31.50  33pcs
44. Levothyroxine Sodium Euthyrox 25 mcg 4.75  99pcs
  50 mcg 6.75  75pcs
  100mcg 12.00  50pcs
45. Linagliptin+Metformin HCl Tragenta Duo 2.5mg/500mg  29.00  16pcs
 Generic Names Brand Names Prices Availability of Stocks

46. Losartan Potassium Centramed 50mg 7.85  1box/56pcs

  100mg 10.75  1box/50pcs
  Lifezar 50mg 27.50  15pcs
  100mg 38.50  10pcs
  Rite med 50mg 11.75  14pcs
  100mg 15.25  7pcs
  Sartan 50mg 5.00  5boxes/16pcs
  100mg 10.00  5boxes/20pcs
47. Losartan Potassium +HCTZ Combetzar 50mg/12.5 mg 7.75  20pcs
  Combizar 50mg/12.5mg 24.25  15pcs
  Combizar 100mg/25 mg 34.50  32pcs
  Lipewin H 50mg/12.5mg 5.00  45pcs
  Wilopres Plus 100mg/ 25mg 26.75  43pcs
48. Losartan + Amlodipine Amlife 50mg/5mg 23.25  16pcs
  100mg/10mg 32.50  12pcs
49. Loperamide HCl Diatabs 2mg 8.00  3boxes/45pcs
  Motirex 2mg 3.00  3boxes/16pcs
50. Mecobalamin Mecovit 500mcg 20.50  75pcs
  1.5mcg 42.50  10pcs
51. Mefenamic Analmin 250mg 2.75  2boxes/50pcs
  500 mg 5.00  5pcs/75pcs
  Mecid 250mg 2.50  78pcs
  500mg 5.00  1box/45pcs
  Dolfenal 250mg 16.25  59pcs
  500mg 29.75  45pcs
52. Metformin HCl Humamet-XR 500mg 10.50  100pcs
  Glucophage 500mg 16.75  59pcs
  Glumet 500mg 12.75  45pcs
53. Metheyldopa Aldomet 250mg 21.40  43pcs
  Domepa 250mg 17.25  46pcs
Generic Names Brand Names/mg Prices Availability of
Stocks

54. Metoprolol Betaloc 100 mg 34.65  15pcs

  Prolol 50mg 3.75  100pcs
  Prometin 50mg 3.50  1box
55. Metrodinazole Flagyl 500 mg 25.75  45pcs
56. Ofloxacin Inoflox 200mg 54  1box/6pcs
  400mg 77.25  1box/10pcs
57. Omeprazole Omepron 20mg 45.25  15pcs
  40mg 67.00  20pcs
  Ranzole 20mg 15.00  2boxes/78pcs
  40mg 38.00  1box/56pcs
58. Paracetamol Biogesic 500ng 3.80  1box/45pcs
  Flugard 500mg 1.00  8boxes/16pcs
  Tempra 250mg 2.75  45pcs
  500mg 3.50  50pcs
 
59. Potasium Citrate Acalka 10 mEq 16  43pcs
60. Propranolol Inderal 10 mg 13.35  19pcs
  40mg 21.35  15pcs
       
61. Ranitidine Ranitein 150mg 3.50  8boxes/45pcs
  300mg 6.00  5boxes/23pcs
  Raxide 150mg 17.75  45pcs
  300mg 26.00  50pcs
 Generic Names Brand Names   Availability of Stocks

62. Rifampicin/Isoniazid/Ethambutol Fixcom-3 9.50  45pcs

63. Rifampicin/Isoniazid/Pyrazinamide/Ethambutol Fixcom-4 10  46pcs

64. Salbutamol Ritemed 2mg 4.00  3boxes/45pcs

  4mg    1box/16pcs

  Ventomax 2mg 1.00  5boxes/15pcs

4mg 2.00  3boxes/36pcs

65. Spironolactone Aldactone 25mg 16.75  45pcs

  50mg 27.25  50pcs

66. Spironolactone Hydroflumethiazide Aldazine 25mg 18.50  28pcs

67. Sulfadoxine + Pyrimethamine Fansidar 24.75  45pcs

68. Vidagliptin+Metformin Prolin 50mg 28.75  78pcs

Generic Names Brand Names   Availability of
Stocks

SYRUPS/DROPS/SUSPENSIONS      
1. Ambroxol Mucosolvan 15mg/5ml 60ml 135.00  10 bottles
  Adult 30mg/5ml 125ml 313.50  9 bottles

  60ml 180.75  5 bottles

2. Amoxicillin Himox 100mg/ml 10ml 88.75  5 bottles

  125mg/ml 105ml 123.50  10 bottles
  250mg/ml 60ml 149.50  8 bottles
  Moxylor 100mg 10ml 35.00  14 bottles
  125mg/ml 60ml 38.00  10 bottles
  250mg/ml 60ml 38.50  8 bottles
3. Butamirate Sinecod 7.5mg/5ml 120ml 273.75  5 bottles
4. Carbocisteine Solmux 40mg/ml 15ml 99.75  15 bottles
  100mg/5ml 60ml 101.00  10 bottles
  200mg/5ml 60ml 161.75  8 bottles
  FORTE 500mg/ml 60ml 116.00  5 bottles
5. Cefaclor RITE Med 125mg/5ml 105ml 372.00  6 bottles
6. Clarithromycin Clariwell 125mg/5ml 50ml 75.00  8 bottles
7. Dexthromethrophan HBr Vicks Formula 44 15mg/5ml 100ml 169.00  5 bottles
 Generic Names Brand Names Prices Availability of
Stocks

8. Diphenhydramine HCl Benadryl 12.5mg/5ml 60ml 150.50  5 bottles

  120ml 242.00  8 bottles
9. Erythromycin Illosone 100mg/ml 10ml 246.75  5 bottles
  250mg/5ml 60ml 503.00  4 bottles
10. Guaifenesin Robitussin 100mg/5ml 60ml 84.75  10 bottles
  120ml 124.50  5 bottles
  DM 15mg/100mg/5ml 60ml 108  10 bottles

  120ml 165.00  8 bottles

11. Guaifenesin+Phenylpropanolamine HCl+ Cloramphenicol Pluradec 100mg/6.5mg/2mg/ml 60ml 38.75  9 bottles

maleate

12. Lactulose Duphac 3.3g/5ml 45ml 161.75  5 bottles

  120ml 395.75  4 bottles
  200ml 400.00  3 bottles
13. Mebendazole Antiox 50mg/ml 10ml 180.50  5 bottles
14. Nystatin Mycosly 100,000 Units/ml 30ml 530.00  3 bottles
 Generic Names Brand Names Prices Availability of
  Stocks

15. Phenylpropanolamine HCl+ Chlorphenamine Symdex 6.25 mg / 500 mcg / 125 mg/5 ml 60.00  10 bottles
Maleate+Paracetamol 60ml
 

16. Phenylephrine HCl+Chlorphenamine+Paracetamol Bioflu 2.5mg/500mcg/125mg 60ml 119  8 bottles

17. Phenyleprine HCl & Brompheniramine Maleate Dimetapp 5mg/2mg/5ml 60ml 106.75  5 bottles

18. Prednisone Pred-10 10mg/5ml 101.50  6 bottles

19. Procaterol HCl Brezu 5mcg/ml 60ml 234.00  9 bottles
20. Pyrantrel embonate+ Oxantel embonate Quantrel 2mg/2mg/ml 10ml 228.75  10 bottles
21. Simeticone Restime 40mg/ml 10ml 103  5 bottles
22. Sodium Ascorbate +Zinc Fern-C Kidz 109.68mg/5mg/5ml 120ml 110.50  6 bottles

23. Sodium Picosulfate Dulcolax SP 110  6 bottles

24. Terbutaline sulfate Pulmoxcel 1.5mg/5ml 60ml 66.50  9 bottles
25. Vitamin B Complex A + Lysine Propan TLC 60 ml 127.50  10 bottles
  120ml 200.50  8 bottles
  250ml 335.00  5 bottles
26. Vitex negundo L. Ofplemed 300mg/5ml 60ml 80.00  6 bottles
Lagundi Leaf

27. Zinc Sulfate e-Zinc 100mg/10mg/5ml 60ml 101.00  8 bottles

 Generic Names Brand Names Prices Availability of
  Stocks

Generic Names Brand Names Prices Availability of

  Stocks

NEBULES      

1. Budesonide Breecort 250mcg/ml 2ml 18.75  5 boxes/10

pcs
2. Ipratropium & Salbutamol Duavent 500 mcg / 2.5 mg per 2.5 ml 40.00  4 boxes/17
pcs

3. Salbutamol Asmalin 1 mg / 2.5 ml 28.00  10 boxes/ 45

  pcs

  Hivent 1 mg / 2.5 ml 15.00  9 boxes/ 33

pcs
4. Ipratropium bromide Atrovent UDV 500mcg/2ml 107.25  5 boxes/ 23
pcs
 Generic Names Brand Names Prices Availability of
  Stocks

AMPULES      

1. Citicoline Zynazine 1g 75.00  1boxes/ 10 pcs

 

2. Clidamycin Tidact 150mg/ml 35.75  2 boxes/ 15pcs

3. Furosemide Lasix 10 mg / 2 ml 28.55 45pcs

 

4. Isoxsuprine HCI Isoxilan  5 mg / ml 10 mg 2ml 37.25  0

 

5. Tranexamic Acid Hemostan 100 mg / ml ( 250 mg / 2.5 ml ) 56.00  5 boxes/9pcs

 
 Generic Names Brand Names   Availability of
  Stocks

VIALS      

1. Ampicillin Sodium  Liferzin 250 mg  90.00  1 box

2. Ampicillin Sodium+ Sulbactam Sodium Ampivex Sodium 500m:250mg 953.25  2 boxes

  Silgram 1g 956.75 0

3. Ceftazimide Ceftamedz 500g  850.00  0

4. Ceftriaxone Keptirix 500mg 605.25  2pcs

  1g 1,0250.00  0

5. Cefuroxime Zinnat 250mg 542.00  1 boxes/8 pcs

  Zinacef 750 g 320.00  5 pcs

 Risk Management
Risk Routine Additional
Invetory Management SOP on Procurement * Monthly Manual Inventory
Management
staff * Orientation and Exam for newly * Drafting of a training calendar
hired employees * Additional Revalidation exam of
* Pre-qualification of employees all staff
* Enrollment of PA-II
storage * SOP on Daily Monitoring of * Procurement of Back-up
Temperature Generator
* SOP on Pest Control * Procurement of Additonal Aircon
* Calibration of Thermometer or Additional Electric Fan/Air
* availability of Generator Cooler
* Installation of Automatic Alarm
System of Temperature

wrong dispensing SOP on Dispensing SOP on Dispensing

prescription order SOP on Dispensing Communication with the Prescriber
 Risk Communication
1. Internal Communication
The Pharmacist or the Drugstore owner will communicate and discuss the RMP every 6 months with
the Staff.

2. Communication to FDA
The Pharmacist will notify the FDA regarding the RMP thru notification letter.

3. Communication to Consumers and Healthcare Professionals

4. Communication to Other Stakeholders