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ORGANIZING THE
BUSINESS ENTERPRISE

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Planning is an important aspect of the firm’s
operations because it provides road maps
for guiding, coordinating, and controlling
the firm’s actions to achieve its objectives
(Gitman & Zutter, 2012).

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1. Vision and mission
An entrepreneur must know where the business is going after
five to ten year from its existence. The organization must
have a clear focus on goals and objectives. Mission are
the ways to accomplish the vision of the organization so
as it must have an agreement in setting it. The business
name must describe the image of the company wants to
project in the company.

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2. Target market
The product will be for the satisfaction of the group of people. It
must be specific, can be identified from the others, and can be
easily recognized. An entrepreneur must conduct market
research to better determine the needs and wants of the target
market. Demographic profile such as age, gender, civil status,
income level, product preference on size, color, shape, and
weight must be included in the survey. The business name must
be catchy to the target market in getting the attention and
thereby convert the attention into intention of buying the
product.

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3. Benefits of the client
The name of the product must create competitive advantage over the
competitors. It must produce curiosity to its clients so as to arouse
awareness. The entrepreneur must provide positive impact in
introducing the product to market through its name. The business
name must describe the effect of the product to the health,
personality, image or status and undying advantage over the other
company selling the same product.

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4. Interest of the market
The business name must develop and create interest
to the market to sustain salability and adaptability
in the community as a whole. The entrepreneur
must never forget the reason why there is a
product is because of the market desires,
preferences, and demands will be the basis in
developing business name.
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5. Interest of the market
The entrepreneur cannot use competitor’s name, he must create a new
one. To create better awareness and curiosity, the company must
study, analyze and evaluate how the rival in the market creates their
own business name.

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6. Competitive advantage
The company must know how its product will become more salable from
the other rival company. One entrepreneur can focus on the
uniqueness that cant be seen nor be observed from the existing
competitors. The characteristics including the mixture of ingredients
for no-food product, the durability, effects to the environment,
packaging, and appearance are the factors to distinguish its
uniqueness from the other rival company. If the product is food, the
taste, nutritional value, appearance, and packaging must be observed
in deciding for the production.
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 Tips in choosing business
name
1. Easy to recall
2. Pleasant meaning creates pleasant feelings
3. Easy to pronounce
4. Easy to spell
5. Related to the product

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 Initial registration
Business Government Agency Function
Organization

Single Proprietorship Department of Trade Issuance of certificate

and Industry of registration of
business name
Partnership or Securities and Issuance of certificate
Corporation Exchange of registration
Commission
Cooperative Cooperative Issuance of certificate
development of Regulation
Authority
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 hello!
I am Jayden Smith
I am here because I love to give presentations.
You can find me at @username

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 1.

Transition headline
Let’s start with the first set of slides

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 “
Quotations are commonly printed as
a means of inspiration and to invoke
philosophical thoughts from the
reader.

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 This is a slide title
✘ Here you have a list of items
✘ And some text
✘ But remember not to overload your slides with content

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 Big concept
Bring the attention of your audience over a key
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 You can also split your content

White Black
Is the color of milk and fresh snow, the color Is the color of coal, ebony, and of outer space.
produced by the combination of all the colors It is the darkest color, the result of the absence
of the visible spectrum. of or complete absorption of light.

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 In two or three columns

Yellow Blue Red

Is the color of gold, butter and Is the colour of the clear sky and Is the color of blood, and because
ripe lemons. In the spectrum of the deep sea. It is located between of this it has historically been
visible light, yellow is found violet and green on the optical associated with sacrifice, danger
between green and orange. spectrum. and courage.

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Want big
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Use charts to explain your ideas

White Gray Black

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 And tables to compare data

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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 Maps

our office

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89,526,124
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89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
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 Our process is easy

first second last

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 Let’s review some concepts
Yellow Blue Red
Is the color of gold, butter and ripe Is the colour of the clear sky and the Is the color of blood, and because of
lemons. In the spectrum of visible light, deep sea. It is located between violet this it has historically been associated
yellow is found between green and and green on the optical spectrum. with sacrifice, danger and courage.
orange.

Yellow Blue Red

Is the color of gold, butter and ripe Is the colour of the clear sky and the Is the color of blood, and because of
lemons. In the spectrum of visible light, deep sea. It is located between violet this it has historically been associated
yellow is found between green and and green on the optical spectrum. with sacrifice, danger and courage.
orange.

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 thanks!
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 Credits
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