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Presented By: Rohit (19mba029) : Harshita (19mba033) Shweta (19mba034)

ITC Limited is an Indian conglomerate established in 1910 as Imperial Tobacco Company of India. It has diversified into industries like cigarettes, FMCG, hotels, packaging, paperboards, and agribusiness. Under the leadership of Yogesh Chandra Deveshwar from 1996 to 2010, ITC expanded into multiple businesses through partnerships, acquisitions, and new product launches. It aims to sustain its position as one of India's most valuable corporations through world-class performance and delivering superior value to stakeholders.

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Rohit Yadav
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45 views9 pages

Presented By: Rohit (19mba029) : Harshita (19mba033) Shweta (19mba034)

ITC Limited is an Indian conglomerate established in 1910 as Imperial Tobacco Company of India. It has diversified into industries like cigarettes, FMCG, hotels, packaging, paperboards, and agribusiness. Under the leadership of Yogesh Chandra Deveshwar from 1996 to 2010, ITC expanded into multiple businesses through partnerships, acquisitions, and new product launches. It aims to sustain its position as one of India's most valuable corporations through world-class performance and delivering superior value to stakeholders.

Uploaded by

Rohit Yadav
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Presented By: Rohit (19mba029)

Harshita (19mba033)
Shweta (19mba034)
About the company
• ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata, West
Bengal. Established in 1910 as the Imperial Tobacco Company of India Limited and as 1910
as a British-owned company registered in Calcutta. The company was renamed as the India
Tobacco Company Limited in 1970 and later to I.T.C. Limited in 1974. The company now
stands renamed to ITC Limited, where "ITC" today is no longer an acronym or an initialised
form.

• ITC has a diversified presence across industries such as Cigarettes, FMCG, Hotels, Packaging,
Paperboards & Specialty Papers and Agribusiness. The company completed 100 years in 2010
and as of 2019–20, had an annual turnover of US$10.74 billion and a market capitalisation of
US$35 billion. It employs over 36,500 people at more than 60 locations across India and is
part of the Forbes 2000 list. This vast expansion took place under the leadership of Yogesh
Chandra Deveshwar who was CEO & Chairman of the ITC group from 1996 to 2010. In the
year of 2013, he was also awarded as the best performing Indian CEO and was also among
the top seven in the world.
History of the Company
• "ITC Limited” ventured into partnerships in 1911 with farmers from the southern part of India
to source leaf tobacco. Under the company's umbrella, the "Indian Leaf Tobacco Development
Company Limited" was formed in Guntur district of Andhra Pradesh in 1912. The company
was converted into a Public Limited Company on 27 October 1954. The first step towards
Indianization was taken in the same year with 6% of Indian shareholding of the company. ITC
also became the first Indian company to foray into consumer research during this time.

• ITC remains and prospered in Cigratee making business for about six decades. They have
partnered with farmers of the southern part of India for the tobacco leaves and opened their
first factory in Banglore in 1913. nitially, ITC only manufactures cigarettes and outsource
packaging, later in 1925 they started their packaging and printing business. ITC also became
the first company in India to start from the 1971 Scissor's Cup. Innovative market campaigns
and electronic data processing were started in the 1970s.
• After that around 1975, they partnered with the Welcome group to enter into the hospitality
sector and opened their first hotel in Chennai named hotel Chola. In 1996, YC Deveshwar
became the company chairman and made several changes in the business to ease the
management of their diverse portfolio.He sold edible oil and financial business to other
companies and taken the initiative of e-Choupal in 2000. E-Choupal helped the farmers to sell
their products online which helped the ITC export business to increase by manifold.
Contd..
•As ITC was already there in paperboard business they finally decided to manufacture a
premium notebook named papercraft and soon launched Classmate premium copies and
stationery range. The name of the company was changed to "ITC Limited" omitting the dots
and adapting the strategy "No stops for ITC" in 2001.
• In 2002, they entered into the lifestyle retail market with brands like John Players and Wills
Lifestyle. Soon they entered into IT business with ITC Infotech and multiple FMCG products
like Candyman, Mentos, Ashirvaaad, Sunfeast, Bingo, Mangaldeep, Match Sticks(Aim &
Max).
•In 2005, they introduced their personal care products in the market like Vival, Savlon
(acquired), Supriya, etc. Recently, they have launched  Engage deodorant, MasterChef Masala
(export quality), premium cigars, etc.
•An employee stock option scheme was introduced for the first time and a web portal for the
company was launched. Subsidiaries for ITC Infotech were set up at United Kingdom and the
USA. ITC's Chairman Y C Deveshwar (d. 2019) won renowned awards and recognition
including Padma Bhushan from Govt. of India 2005–09, by Boston Consulting Group and
seventh-best-performing CEO in the world by Harvard Business Review.
•All these tremendous growths in ITC diverse portfolio is highly possible with the efforts from
YC Deveshwar, due to which he also got awarded with Padma Bhushan in 2011.
Products & Brands
VISION & MISSION
VISION: Sustain ITC’S position as one of India’s
most valuable corporations through world class
performance creating growing value for the Indian
economy and the companies’ stakeholders.

MISSION: To enhance the wealth generating


capability of the enterprise in a globalising
environment delivering superior and sustainable
stakeholder value.
Inspiring story
• Currently, ITC owns more than 100 hotels and
holds the third position in hotel chains in
India.
• https://youtu.be/PLTzp9vb1XE
What lies in the future?

• Currently, 57% of ITC revenue comes from


their agriculture export. In 2016 they made
the revenue of about 51,000 crores and profit
before tax of about 14,900 crores.
By 2030, ITC aims for about 1$
Trillion revenue from FMCG only!

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