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This document discusses a business idea for an ethnic kids wear brand in India. It notes that the kids wear market in India is large and growing, but is currently underserved by existing brands. The proposed business would design and sell ethnic clothing targeted towards kids in semi-urban and rural areas. It outlines plans for marketing, addressing cultural factors, managing operations and inventory, and establishes a timeline for launching the business over 41 weeks.

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manvi singh
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144 views7 pages

Sample PPT For Workshop

This document discusses a business idea for an ethnic kids wear brand in India. It notes that the kids wear market in India is large and growing, but is currently underserved by existing brands. The proposed business would design and sell ethnic clothing targeted towards kids in semi-urban and rural areas. It outlines plans for marketing, addressing cultural factors, managing operations and inventory, and establishes a timeline for launching the business over 41 weeks.

Uploaded by

manvi singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MANVI SINGH

[email protected]
IRMA
9120716915
Business Idea- Ethnic Kids wear

 Question-Which is a profitable business?


 Option- Right audience / Catering to right needs / Right time
 Answer- All of the above
 “The estimated size of kids wear in India is Rs. 70,000 crores and the kids apparel market is
forecasted to grow at a CAGR of over 12 percent during 2019-2021”
 Though there are brands which have already ventured into this market like: Jiny and Jony,
Firstcry, Cucumber etc. and are offering the fashion solutions to millennial kids & to their
parents.
 We can now plan to go beyond urban pockets, stretching to untapped price sensitive semi-
urban & the rural markets.

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Marketing

 Creating a sense of urgency among parents and kids to make more brand conscious
choices, as it is dealt in an unorganized manner in majority of households
 Exploiting the accessibility of media to achieve the same
Ways:
 Hoardings near school/Office areas
 Distributing pamphlets near school/Office areas
 Cold calling via e commerce user database
 Flashing about retail stores opening on website
 Luring the customers via limited period discount offerings

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Market Analysis
Strengths Weaknesses
*Growing market size, CAGR *Unbranded market being
12% 2019-21 the preferred one
*Growing disposable income *Low average life span of
of parents apparels
*Awareness of fashion trends
*Higher pricing perception
due to internet boom
which comes with the brand
*Increasing demand for
name
occasion specific clothing for
kids

Threats
Opportunities *Gini & Jony; Liliput etc.
*Rise of the nuclear family capturing majority of market
in India share
*Largely untapped semi- *Unexposed risks in
urban and rural areas branded kids wear market
*Leveraging their existing e *Low average lifespan of
commerce established brand kids apparel

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Cultural Impact

 Old scenario-
• Considered to be a hassle, hence the ‘nearby shop approach’
• Parents aligned towards- quality and budget pricing
• Kids to wear whatever was bought for them

 Changing scenario-
• Parents willing to spend more for their kids
• Quality is priority and aligned to their thought process like: environment friendly, soft, long-lasting,
easy to maintain etc.
• Kids have become a consumer segment in their own

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Solution to Technical problems

 Having efficient Inventory management plan, taking care of lead-time & buffer stock on a regular basis.
 Plan the store layout well, categories the product range in a correct manner.
 Hiring right kind of resources for different support functions like Finance, Operations, Marketing etc.
 Making sure that the stores/ people employed at stores are customer friendly.
 Keeping a track on fast moving products & hence placing them strategically in the stores and moving long time
unsold merchandises by offering discounts.
 Keeping a track on cash flow by maintaining daily sales reports to look at live numbers and decide on future course
of action.

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Timescale

Milestone 1- Capital planning (by 8th week)

Milestone 2- Identifying store locations (by 11th week)

Milestone 3- Licenses and permits (by 15th week)

Milestone 4- Production planning\Vendors & partners sync up (by 27 th week)

Milestone 5- Hiring staff (by 33rd week)

Milestone 6- Marketing campaign (by 37th week)

Milestone 7- Official launching (by 41st week)


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