Ethics and Privacy

CHAPTER 6
Ethics and Privacy

1. Ethical Issues
2. Privacy
1. Describe ethics, its three fundamental
tenets, and the four categories of
ethical issues related to information
technology.
2. Discuss at least one potential threat to
the privacy of the data stored in each
of three places that store personal
data.
Opening Case
• Marriot Blocks Guest’s Wi-Fi Access
1. Discuss the ethicality and legality of Marriott’s
decision to block Wi-Fi access in conference
centers in its hotels.
2. After the FCC found that Marriott had broken the
law, did the hotel chain manage the situation
correctly? Why or why not? If not, then how
should Marriott have handled the situation? That
is, what could the hotel chain have done better?
3. Describe the privacy implications of Marriott’s
trying to force guests to use its Wi-Fi access point.
6.1 Ethical Issues
• Ethical Frameworks
• Ethics in the Corporate Environment
• Ethics and Information Technology
Ethical Frameworks
• Utilitarian Approach
• Rights Approach
• Fairness Approach
• Common Good Approach
• Five Steps of the General Ethical
Framework
Five Steps of the General
Ethical Framework
1. Recognize the Issue

2. Get the Facts
3. Evaluate Alternative Actions
4. Make a Decision and Test It
5. Act and Reflect on the Outcome of
Your Decision
Ethics in the Corporate
Environment
• Code of Ethics
• Fundamental Tenets of Ethics
– Responsibility
– Accountability
– Liability
ABOUT BUSINESS 6.1
• Volkswagen and the “Diesel Dupe”
1. Describe the role that information
technology played in Volkswagen’s Diesel
Dupe.
2. The fundamental tenets of ethics include
responsibility, accountability, and liability.
Discuss each of these tenets as it applies to
the Volkswagen scandal.
Ethics and Information
Technology
• Privacy Issues
• Accuracy Issues
• Property Issues
• Accessibility Issues
ABOUT BUSINESS 6.2
• Do You Have the Right to Be
Forgotten?
1. Describe the advantages to individuals of the
“right to be forgotten” policy. Provide examples
to support your answer.
2. What are the potential long-term disadvantages
of the “right to be forgotten” policy? Provide
examples to support your answer.
3. Describe the ethicality and legality of the “right
to be forgotten” policy.
4. What are the privacy implications of the “right
to be forgotten” policy?
6.2 Privacy
• Electronic Surveillance
• Personal Information in Databases
• Information on Internet Bulletin
Boards, Newsgroups, and Social
Networking Sites
• Privacy Codes and Policies
• International Aspects of Privacy
Privacy: Two Rules
• Court decisions in many countries
have generally followed two rules
1. The right to privacy is not absolute.
Privacy must be balanced against the
needs of society.
2. The public’s right to know supersedes
the individual’s right to privacy.
Electronic Surveillance
• ACLU – Electronic surveillance is
rapidly increasing
• Emerging Technologies increase
monitoring of human activity
– Your SmartPhone has become a Sensor
• Facial Recognition by Google &
Facebooke
• Tagging (Photos & Geotagging)
ABOUT BUSINESS 6.3
• The StingRay
1. As technology advances, what are the
implications for electronic surveillance?
2. Discuss the legality and ethicality of the
police using StingRays for ordinary crime.
3. Discuss the legality and ethicality of federal
law enforcement agencies using StingRays
to find terrorists.
4. Are your answers to Questions 2 and 3 diff
erent? Explain your reasoning.
Personal Information in
Databases
• Major Concerns:
– Do you know where the records are?
– Are the records accurate?
– Can you change inaccurate data?
– How long will it take to make a
change?
– Under what circumstances will the
personal data be released?
Personal Information in
Databases (continued)
• Major Concerns:
– How are the data used?
– To whom are the data given or sold?
– How secure are the data against
access by unauthorized people?
Information on Internet Bulletin
Boards, Newsgroups, and Social
Networking Sites
• Weblog
• Free Speech versus Privacy
ABOUT BUSINESS 6.4
• Tracking Data Impacts Life and Automobile
Insurance
1. Describe the advantages of continuous life insurance
underwriting and usage-based automobile insurance to
the consumer.
2. Describe the advantages of continuous life insurance
underwriting and usage-based automobile insurance to
the company.
3. Would you be willing to participate in continuous life
insurance? Why or why not?
4. Would you be willing to participate in usage-based
automobile insurance? Why or why not?
5. Are your answers to Questions #3 and #4 different? If
so, why?
Privacy Codes and Policies
• Opt-in Model
• Opt-out Model
• Platform for Privacy Preferences
(P3P)
Table 6.2: Privacy Policy
Guidelines: A Sampler
International Aspects of
Privacy
• Inconsistent Privacy and Security
Laws
• Transborder data flow
• European Community Commission
• Safe Harbor framework for
European citizen personal data

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CHAPTER 6

Ethics and Privacy

1. Recognize the Issue

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