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Comparison Between Two Same Businesses

Cinepax cinema and Faisal cinema are compared. Cinepax has 13 branches with trained employees and good management, while Faisal has one location and uneducated staff. Cinepax offers loyalty programs and online booking, while Faisal has no customer incentives. Both have positives like price and screen quality, but Cinepax provides a better family experience due to higher security and employee standards. Recommendations include improving staffing and security at Faisal, while Cinepax could update screens and lower food prices.

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kainat khalid
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78 views28 pages

Comparison Between Two Same Businesses

Cinepax cinema and Faisal cinema are compared. Cinepax has 13 branches with trained employees and good management, while Faisal has one location and uneducated staff. Cinepax offers loyalty programs and online booking, while Faisal has no customer incentives. Both have positives like price and screen quality, but Cinepax provides a better family experience due to higher security and employee standards. Recommendations include improving staffing and security at Faisal, while Cinepax could update screens and lower food prices.

Uploaded by

kainat khalid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Comparison between two same businesses

Group Members
Kainat khalid
Muhammad faisal
Iqra shehzadi
We have selected two same businesses for the
comparison. First is Cinepax cinema and other is
Faisal cinema.
Cinepax
Introduction:
Cinepax cinemas, Pakistan's favorite cinema
chain.
which is currently running 13 cinemas with 30
screens in 9 cities across Pakistan having a total
of 6000 plus seats nationwide.
Advertise and sale
On screen

On ground marketing pop corn tub


Deals
Loyalty card offer

Bargaining Tuesday Student offer


Incentives
Daily incentive
Target base
Incentives for permanent employees
HR department Hierarchy
Staff
Shift Incharge
Supervisor
Assistant manager
Manager
Business process
Customer interacts with receptionist.
He books the seats according to the demand and
deals of the customers.
Booked ticket is given to the customer.
Information includes in tickets are seat no , hall
no , screen no, and the name of movie.
Business process
At the time of break there is the offer of
refreshment.
There is advertisement of movies at the start, mid
and the end of the show.
Positive Aspects
Great dealing with customers and offer deals like
loyalty card, bargain Tuesday and student offers.
On the basis of loyalty card there is less wastage
of time.
There are many discounts for customers.
There are many incentives for employees.
Positive Aspects
Great management.
Family environment.
High security.
Blockage of noise.
Outside eatables are not allowed.
3d screen for full enjoyment.
There are fix uniform for employees.
Negative Aspects
Some employees are uneducated and
inexperienced.
Way of talking of outsider guards is not good.
Location outside the city.
High prices(gallery 600, hall 400).
Faisal Cinema
Introduction:
Faisal cinema is the only one local cinema in
Pakistan’s city Gujrat.
It was invented as Faisal cinema in 1999 and
purchased by super cinema’s management.
 They invested 1.5 corers and worked for 7
months and changed everything including interior,
management, screen and ticketing system
Introduction
When the cinema reached its peak value it was
again purchased by Faisal cinema’s
management.
It has no its head office because it is the only
one.
Advertisement and sale
On screen

Pop corn tub


Deals
It has only one deal that is
Bargaining Tuesday
Incentives
They never give incentives to employees.
HR Department Hierarchy
Owner
Manager
Receptionist
Low level employees(guard etc)
Business process
Customer interacts with receptionist.
He books the seats according to the demand and
deals of the customers.
Booked ticket is given to the customer.
Information includes in tickets are seat no , hall
no , screen no and the name of movie.
Business Process
at the time of break there is the offer of
refreshment.
There is advertisement of movies at the start, mid
and the end of the show.
Positive Aspects
Big screen
Low prices(gallery 400, hall 300)
Comfortable seats
Big hall
3d with curve screen
Negative Aspects
Uneducated employees
Lack of security
Improper management
Not suit for family environment
No proper uniform
No any rules and regulations
No any deals or offers for customer
No incentives for employees
Comparison
Cinepax Cinema Faisal Cinema
 It has 13 branches in  It has only one screen in
different cities. Gujrat city.
 High prices  Low prices
 Great management and  Not proper management and
employees hierarchy employee’s hierarchy
 Trained and qualify  No qualified employees
employees  Only one 3d with curve
 2x , 3d screen screen
 They sponsor different  They don’t have any
brands like dew, jazz sponsorships from any
brand.
comparison
Cinepax Cinema Faisal Cinema
 High level of security  Lack of security
 They work according to Vista  They don’t any proper
software. software
 Safe time by offering loyalty  They don’t offer any scheme
scheme
 Online ticket booking  There is no online booking
available system
 They offer incentives for  They don’t offer any
employees such as food incentives for employees
allowances, medication and
maternity
Conclusion
We conclude that if a customer wants a good
family environment, security, and friendly
behavior of employees then they must prefer
Cinepax.
But if a customer only wants better visual effects
with full enjoyment then they will prefer Faisal
cinema.
Recommendations
Cinepax cinema
 Improve the ethical behavior of guards
 Replace screen with curve screen
 Will low prices for foods
Faisal cinema
 Hire proper and educated and experienced
employees
 Improve security measurements
 They should provide a family environment
 Should offer deals for customers
Recommendations
Faisal Cinema
 Should provide more verity of food
 Should sponsor to different brands to become a
brand.

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