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To Mass Communicatio N: Lecture 2 - Tashin Fatima Khan

This document provides an introduction to mass communication. It defines communication as the act of sending messages between people and discusses why communication is needed for survival, cooperation, relationships, and more. The document outlines different types of communication, including verbal, non-verbal, written, and visual. It then describes three levels of communication: intrapersonal (within oneself), interpersonal (between two or three people), and mass communication (from one to many through a transmitting device). Mass communication is characterized by rapid delivery of a message to a large, diverse audience via media channels. The document lists several fields that fall under the umbrella of mass communication.

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862 views11 pages

To Mass Communicatio N: Lecture 2 - Tashin Fatima Khan

This document provides an introduction to mass communication. It defines communication as the act of sending messages between people and discusses why communication is needed for survival, cooperation, relationships, and more. The document outlines different types of communication, including verbal, non-verbal, written, and visual. It then describes three levels of communication: intrapersonal (within oneself), interpersonal (between two or three people), and mass communication (from one to many through a transmitting device). Mass communication is characterized by rapid delivery of a message to a large, diverse audience via media channels. The document lists several fields that fall under the umbrella of mass communication.

Uploaded by

Munazzagul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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INTRODUCTION

TO MASS
COMMUNICATIO
N
Lecture 2 – Tashin Fatima Khan
WHAT IS COMMUNICATION
 Basic feature of human life; a learned skill
 The act of sending messages, ideas and opinions from one person to another.
 People interacting in ways that at least one of the parties involved understands what is shared
as messages.
WHY DO WE NEED TO
COMMUNICATE?
 Survival
 Co-operation
 Relationships
 Persuasion
 Power
 Social Needs
 Information
 Decision making
TYPES OF COMMUNICATION
 Verbal Communication
 Use of sounds and words to express yourself
 Non Verbal Communication
Includes gestures, facial expressions, and body positions (known collectively as “body language”), as
well as unspoken understandings and presuppositions, and cultural and environmental conditions that
may affect any encounter between people.
 Written Communication
All text information you can see. E.g. books, letters, brochures, signs etc
 Visual Communication
Signs and symbols
COMMUNICATION AND IT’S
LEVELS
 Level: How people communicate
 Each form of Communication involves different numbers of people in specific ways.
 Intrapersonal, Interpersonal and Mass Communication
COMMUNICATION AND IT’S
LEVELS
 Intrapersonal
 With one’s self
 Confined to one human entity.
 The basis for communication with others is the ability to communicate with oneself.
 Those people who tend to know who they are, what they believe in, and what their attitudes are and
have a clear understanding of their beliefs, values, and expectations are much more likely to be able to
communicate these ideas to others.
COMMUNICATION AND IT’S
LEVELS
 Interpersonal

 A form that involves two or three individuals signalling to each other using their voices, facial and

hand gestures, and other signs (even clothes) that they use to convey meaning.

 Direct sharing of messages/ Direct Communication

 E.g. Family setting. With friends, This lecture


COMMUNICATION AND IT’S
LEVELS
Mass Communication
 From one person to a group of persons through a transmitting device (a medium) to large
audiences
 Mass communication is the industrialized production and multiple distribution of messages
through technological devices .
 The process of designing ‘cultural’ messages and stories and delivering them to large and
diverse audiences through media channels as old and distinctive as the printed book and as
new and converged as the Internet.
MASS COMMUNICATION
 Using a general definition, Mass Communication today shares three characteristics:
 A message is sent out on some form of mass communication system such as the internet, print or
broadcast
 The message is delivered rapidly
 The message reaches larger groups of different kinds of people simultaneously or within a short
period of time

 Intent and purpose matter:


Telephonic Conversation between to people does NOT equal to Mass Communication
Telephonic Conversation between the President equals to Mass Communication
FIELD OF MASS COMMUNICATION: AN
UMBRELLA TERM
 Journalism.
 Film/Documentary Making
 Public Relations.
 Corporate and Development Support Communications.
 Advertising.
 Marketing.
 Designing.
 Research
 Academia

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