Meta tags and traffic reports
Sara Khalid Suliman
outline
• Definition of meta tag.
• Meta tags elements.
• What the Meta Tag does?.
• The purpose of Meta Tags.
• Type of the meta element.
• Web traffic.
Brief History
• In the Mid Nineties, Meta tags were developed to assist
with the rapid growth of web pages.
• In the late go’s there was a major occurrence.
Meta tags
• The Meta Tags, provides information known as data in
an Html document.
• Also, it allow you to develop the description of your page
in the crawlers that support the tag.
• Usually meta tags provide browsers with information
that can’t be seen on the suffer.
• This is implicit information, meaning that it is not visible
to visitors of the web page itself.
• Meta Tags give search engines more information about a
web page.
Location
• Meta Tags are contained in the HEAD section near the top of the
page.
• Here is what the meta tag would look like in a HTML document.
<head>
<meta name=“description”content=“Free Web tutorials”/>
<meta name=“keywords”content=“HTML,CSS,XML,JavaScript”/>
<meta name=“author”content=“Hege Refsnes”/>
<meta http-equive=“content-
type“content=“text/html;charset=UTF-8”/>
</head>
The Meta elements
• Search engines catalog pages by reading content
in each page’s meta elements, which specifies
information about a document.
• Tow important attributes:
1. Name = identifies type of meta element.
2. Content = the information search engines use
to catalog pages.
Cont…
• Meta Tags are used to describe
1. Page description.
2. Certain keywords.
3. Author of the document.
4. And other information.
What the Meta Tag does?
• The Tag describes the contents and characteristics of the
Web page.
• Meta Tags have nifty way of being able to store
information that are descriptive data in tag attributes.
Meta tags are placed between the head tags of an HTML
document, so they’re easy to find and search engine
robots but aren’t displayed in the Web browser window.
The purpose of Meta Tags
• Meta Tags can serve a variety of purposes:
1. Identity’s the creator of the page.
2. Describes what HTML.
3. Speculates the following page.
4. Draws attention to keywords.
5. Highlight the page description.
Type of the meta element
Meta Description
• The Meta description tag is probably one of the
most useful meta tags.
• As the name suggest, it gives search engines a
short description about the page.
• It looks like this:
• <meta name=“description”content=“Everything
you need to know about meta tags for search
engine optimization”/>
Cont…
• That is why a good page description can appear
more relevant user, improving the chance of him
clicking on it.
• The recommended length of description is 160
characters.
Cont …
• But what happens if you have an empty
description or if you have not used the meta
description??
• Search engine will still display a short text, but
create one themselves.
• Most of these are not as good as they should be,
meaning that you are missing out on an
opportunity to convince the user to click on the
page.
Meta Keywords
• This tags is useful as it has important value in search engine.
• Major search engine uses meta keywords to judge the
content of a page.
• The keyword element provides the search engines a list of
words describe a page.
• These words are compared with word in a search request.
How good are you at picking key words users will use to
search?
• Format:
<meta name=“keywords”content=“mask, fins, lessons, travel,
tanks, equipment service, snorkel”/>
Remember
• Although you can list as many keywords as you
like, most search engines will not read more than
about 1000 characters.
• Include your most important keywords at the
start of the tag.
Don’t forget
• The meta keyword tag is designed to tell the
search engines what keywords are important to
your page, and how people should be able to find
you when they search.
Meta Language
• This tag was formally used to declare the
language of a web page.
• Format:
<meta http-equive=“content-
slanguage“content=“fr/>
Page Generator
• This is not necessary but list the program you
used to write your pages.
• <meta name=“generator” content=“Notepad+
+”>
Robots meta tag
• Is a tag to tell robots not to index the content of a
page.
• Syntax:
<meta name=“robots” content=“noindex”>
Should I put meta tags on every
page, or just meta tags on the
home or index page??
• Put them on every page that create and publish.
The search engines will find all your pages and if
you want to stand a good chance of them ranking
your pages highly, you will want to put the meta
tag element on each of them
Standard Attributes
attributelang value description
Dir rl Specifies the text
ltr direction for the content
in an element
lang Language_code Specifies a language code
for the content in an
element
Web browsers that support Meta Tags
1. Firefox.
2. Chrome.
3. Safari.
4. Opera.
5. Internet explorer.
Web traffic
• Web traffic is the amount of data sent and received
by visitors to a website.
• This is determined by number of visitors and
number of pages they visit.
• Sites monitor the incoming and outgoing traffic to
see which parts of pages of their site are popular
and if there are any apparent trends, such as one
specific page being viewed mostly by people in
particular country.
• Sites also often aim to increase their web traffic.
The End
