Meta Tags and Traffic Reports: Sara Khalid Suliman
Meta Tags and Traffic Reports: Sara Khalid Suliman
• Here is what the meta tag would look like in a HTML document.
<head>
<meta name=“description”content=“Free Web tutorials”/>
<meta name=“keywords”content=“HTML,CSS,XML,JavaScript”/>
<meta name=“author”content=“Hege Refsnes”/>
<meta http-equive=“content-
type“content=“text/html;charset=UTF-8”/>
</head>
The Meta elements
• Search engines catalog pages by reading content
in each page’s meta elements, which specifies
information about a document.
• Tow important attributes:
1. Name = identifies type of meta element.
2. Content = the information search engines use
to catalog pages.
Cont…
• Meta Tags are used to describe
1. Page description.
2. Certain keywords.
3. Author of the document.
4. And other information.
What the Meta Tag does?
• The Tag describes the contents and characteristics of the
Web page.
• Meta Tags have nifty way of being able to store
information that are descriptive data in tag attributes.
Meta tags are placed between the head tags of an HTML
document, so they’re easy to find and search engine
robots but aren’t displayed in the Web browser window.
The purpose of Meta Tags
• Meta Tags can serve a variety of purposes:
1. Identity’s the creator of the page.
2. Describes what HTML.
3. Speculates the following page.
4. Draws attention to keywords.
5. Highlight the page description.
Type of the meta element
Meta Description
• The Meta description tag is probably one of the
most useful meta tags.
• As the name suggest, it gives search engines a
short description about the page.
• It looks like this:
• <meta name=“description”content=“Everything
you need to know about meta tags for search
engine optimization”/>
Cont…
• That is why a good page description can appear
more relevant user, improving the chance of him
clicking on it.