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    Setting Up A Retail Organization

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    Sumantra Bhattacharya
    The document outlines the key steps and considerations for setting up the organizational structure of a retail business, including: 1) Identifying tasks and grouping them into jobs like sales, cashier, inventory etc. 2) Developing a hierarchy and organizational chart to show reporting structure. 3) Addressing needs of the target market, employees, and management such as ensuring the right merchandise, employee satisfaction, and adapting to changes. The document provides examples of organizational charts for small retailers and department stores using the Mazur plan.

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    Setting Up A Retail Organization

    Uploaded by

    Sumantra Bhattacharya
    46 views15 pages
    The document outlines the key steps and considerations for setting up the organizational structure of a retail business, including: 1) Identifying tasks and grouping them into jobs like sales, cashier, inventory etc. 2) Developing a hierarchy and organizational chart to show reporting structure. 3) Addressing needs of the target market, employees, and management such as ensuring the right merchandise, employee satisfaction, and adapting to changes. The document provides examples of organizational charts for small retailers and department stores using the Mazur plan.

    Original Title

    Session 2 Part III

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    The document outlines the key steps and considerations for setting up the organizational structure of a retail business, including: 1) Identifying tasks and grouping them into jobs like sales, cashier, inventory etc. 2) Developing a hierarchy and organizational chart to show reporting structure. 3) Addressing needs of the target market, employees, and management such as ensuring the right merchandise, employee satisfaction, and adapting to changes. The document provides examples of organizational charts for small retailers and department stores using the Mazur plan.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    46 views15 pages

    Setting Up A Retail Organization

    Uploaded by

    Sumantra Bhattacharya
    The document outlines the key steps and considerations for setting up the organizational structure of a retail business, including: 1) Identifying tasks and grouping them into jobs like sales, cashier, inventory etc. 2) Developing a hierarchy and organizational chart to show reporting structure. 3) Addressing needs of the target market, employees, and management such as ensuring the right merchandise, employee satisfaction, and adapting to changes. The document provides examples of organizational charts for small retailers and department stores using the Mazur plan.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15

    Setting Up a Retail Organization

    1. Need identification
    2 Outline the specific tasks to be performed
    3. Grouping task into Jobs
    4 Hierarchy
    5 Developing an Organizational chart
    6. Human Resource Management
    Target Market Needs-
    Retail Mix
    • Right Merchandise
    • Right Price
    • Right Place
    • Right Promotion
    • Right People
    • Right Presentation/ Service / Facilities
    /Services
    Employees needs

    1.Challenge
    2.Satisfaction
    3. Up gradation
    4.Participation in decision making
    5. Promotion
    6.Fair treatment
    Management Needs
    1.Competent personnel
    2. Hierarchy /Manpower requirements
    3.Vision / Mission /Policy
    4.Motivation and productivity
    5.Absenteeism /Turnover /Replacement
    mechanism
    6.Adapt to changing environment
    Task in a Retail Business
    • Buying Merchandise
    • Shipping from vendor to Retailer
    • Receiving and Checking shipments
    • Setting up a Retail Price
    • Marking Merchandise
    • Inventory storage and control
    • Displays
    • Facility management
    • Customer Research and contact
    Task in a Retail Business
    • Facilitating shopping
    • Customer complaint handling
    • Personnel Management
    • Merchandise alterations and repair
    • Billing and Credit operations ,Financial records
    • Gift wrapping
    • Delivery to customers
    • Returning unsold or damaged merchandise to vendors
    • Sales forecasting
    Grouping Tasks into Jobs
    Tasks
    Jobs

    Sales customer assistance and sales , facilitating shopping

    Cashier Transaction data, cash and credit purchase, gift wrapping

    Inventory Receiving , checking , marking and returning merchandise

    VM Store and window displays

    Complaints , alterations , customer Research and contacts , customer


    Customer service delivery

    Janitorial Personnel Store cleanliness , Facility maintenance

    Ordering ,buying and shipping merchandise from manufacturer ,setting


    Merchandiser/Buyer up a retail price , sales forecasting

    Administration Personnel management


    Hierarchy
    1. Functional
    2. Product
    3. Geographic
    4. Combination
    Develop an organizational Chart
    • A graphic presentation of these hierarchy / divisions indicating
    organization structure is called organizational chart.

    • Such chart allows employees at any level of the organization to know


    their place in the organization .

    • Maximizes efficiency and profitability as duties , roles and


    responsibilities of each one is identified indicating who reports to
    whom and who the decision maker

    • Turns groups of individuals into teams and informs them with career
    succession plans

    • Line position and staff position

    • Organizational Forms- Functional ,Product , Location ,Mixed


    Organizational Chart by small Retailers
    Organizational chart
    Mazur Plan
     A Mazur plan is a retail store management technique for department store first used in 1927.

    Under this plan, the store functions/activities are broadly divided into four major category areas –

    merchandising, publicity, store management and accounting and control.

     Also known as the four-function plan.

     This technique was developed by Paul Mazur

     Mazur plans typically have three derivatives – main store control, separate store organization

    and equal store organization.

     In main store control, the headquarters retains the final authority while in separate store

    organization the branch stores have individual buying responsibilities. The equal store

    organization is the most widely used today with both branch store and headquarters having equal

    status.
    Mazur Organizational Chart by Department Stores
    Human Resource Management

    • Selecting
    • Training
    • Compensating
    • Motivating
    • Retaining
    Cost of Employee Turnover
    • Cost of Stop Gap employee
    • Severance Pay for existing employees
    • Cost of hiring new employees
    • Training cost
    • Low productivity and cost of mistake of new employee
    • Customer dissatisfaction
    • Loss of continuity among coworkers
    • Poor moral
    • Retailers image

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