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CH 1b - Web Page Dev

The document provides guidance on developing an effective website by outlining key questions to consider in five areas: 1) goals and messages, 2) target audience, 3) content categories, 4) design, and 5) elements. Website owners are encouraged to determine their goals and messages, identify the target audience and their interests, choose a descriptive category, consider an appealing and usable design, and plan which elements like images and text to include. Addressing these areas helps create a successful website that achieves its objectives.

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Ziela NIrfans
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42 views15 pages

CH 1b - Web Page Dev

The document provides guidance on developing an effective website by outlining key questions to consider in five areas: 1) goals and messages, 2) target audience, 3) content categories, 4) design, and 5) elements. Website owners are encouraged to determine their goals and messages, identify the target audience and their interests, choose a descriptive category, consider an appealing and usable design, and plan which elements like images and text to include. Addressing these areas helps create a successful website that achieves its objectives.

Uploaded by

Ziela NIrfans
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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DEVELOPING A

WEB PAGE
Chapter 1
TTM 311
Website Content

 Thinking of starting a web site but don’t


know how?
 Get a checklist as guideline
 To create and maintain a successful Web
presence.
Questions in your checklist:
 What are the messages that you want to deliver? How
about goals for your website?

 Identify your website target audience. What typically


appeals to your target audience?

 Identify the category that your website contents would


be in.

 How do you envision the design of your web site?

 What are the elements to be inserted into your


website?
1.0 Messages in website
 Identify the reasons for creating a website and
how it will fit into your overall goals.

 What will the website do for you?


 Will your website be an information source?
 Do you want to earn money directly from your
website?
 Is your website simply for marketing purposes?
1.0 Messages in website…(continued)

 Set some achievable goals for your website to


prove that the message is delivered.
 Example 1: If your website is selling electronic
gadgets, first level goal would be to attract as many
visitors as possible to discuss or bid for any gadget
available.
 Example 2: If your website is a forum, ensure there
are target for numbers of visitors whom subscribed to
your forum within certain period and that the forum
functions well.
2.0 Website target audience
 Website owner - have a clear idea of your target
audience.
 Only target for specific section in the whole world
 Examples :
 Music lovers: Online Radio, Caller ringtones website, online mp3
sharing websites.
 Handcraft designers: Interior designers and decorators, wedding
boutiques.
 Upper income families: Unique pieces for their homes.
 Women and Mothers: Online shopping for outfits, parental
information and baby care, cosmetics products.
2.0 Website target audience… (continued)

 What is expected in your website?

 Do you provide all information and features?

 Parents looking for daycare service for children

 Upper income families

 Mothers
3.0 Category for website contents
 Set the name for your website - recognizable –people
can remember instantly - reflects your website contents
or products.

 Tips:
 Choose a unique name that is easy to remember.
 Eg. Google.com – businesses that chose catchy, distinct and easy
to remember domain names. It turn out to be a good brand name as
well.
 Choose a name using appropriate keywords.
 Eg. Business.com, style.com, money.com, loan.com – but most of
this type of one-keyword names have already been taken or sell at a
very high premium.
3.0 Category for website contents… (continued)

 Examples:

 Education related, schools, universities


 Employments, businesses, companies
 Teenagers, networking, social connectors
 Parental and families
 Creative designs for shoppers or designers
 Advertising-based website
Domain
A domain name is an identification label to define
a realm of administrative autonomy, authority, or
control in the Internet, based on the
Domain Name System (DNS).
 Examples:
Education – .edu
Companies (International) – .com
Government agencies – .gov
Network provider - .net
4.0 Web site designs
 Web site designs features both form and
function.

 Visual manifestation of your web site’s objective


through the combination of:
 content
 layout
 usability
 navigation.
4.0 Web site designs…(continued)

 Tips:
 Decide on a look that matches your overall purposes.
 Eg. Advertising-based website – focuse on ad spaces and ad
formats while deciding the layout of site. Half page, or portrait
layout, or rectangle in shape?
 Eg. Product-oriented site - focus on how the products will be
presented well in the design. Spaces for featured products? Monthly
promotions?
 Go for a site design that is pleasing overall.
 Simple lines and clean pages – for a more futuristic design.
 Colors and bright images – for more attractive and interesting.
 Think of the site layout that would effectively convey the site
contents.
 Make it easy for users to navigate the site.
4.0 Web site designs…(continued)

 To create a website:

 At least have knowledge on HTML

 Examples of software used to create website:


Microsoft FrontPage, Dreamweaver, Adobe
GoLive, etc.
5.0 Elements to be inserted
 Create a content plan – outline the various types of
content that you will need, the sources of content,
frequency of updates, etc.
 Tips:
 Your website’s goal will determine the nature of your content.
 Whether or not to keep things simple and informative.
 Your content requirements will depend on the type and nature of
you website.
 Whether or not to insert pictures, music, videos, and articles.
 Eg. Online publication: decide on the number of article, stories or
news reports for daily, weekly and monthly updates. Also, standard
content to be prepared, such as privacy, policy and terms of use.
5.0 Elements to be inserted …(continued)

 How do you intend to create your content?


 Either manually or automatically.
 Eg. You may change the header of hundreds of pages you
have using one single tool called as template.
 Eg. Create system for administrator to update the web
content automatically.
 How many people will be involved in creating the
content?
 Your content management system should be equipped to
handle several users – by creating particular account for
each user.

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