Data Analysis: By: Group 6
Data Analysis: By: Group 6
BY: GROUP 6
What is data analysis?
• Data analysis is defined as a process of cleaning, transforming, and
modelling data to discover useful information for decision-making.
• Data analysis is the process of evaluating data using the logical and
analytical reasoning to carefully examine each component of the data
collected or provided.
• Also it is one of the many steps that are taken when a research experiment
is conducted.
Purpose of data analysis
• Data analysis plays an important role in the achievement of research aim
and objectives.
• The purpose of Data Analysis is to extract useful information from data
and taking the decision based upon the data analysis.
• The purpose of data analysis is to answer questions, solve problems and
derive important information.
Methods of data analysis
• There are many methods for these types of analysis, but all of them fall
under two main methods which are:
• Qualitative Analysis
• Quantitative Analysis.
Qualitative analysis
• The data obtained through this method mostly consists of words, pictures,
symbols and observations. This type of analysis refers to the procedures
and processes that are utilized for the analysis of data to provide some
level of understanding, explanation or interpretation.
• There are a variety of approaches to collecting this type of data and
interpreting it. Some of the most used methods are:
• Content analysis, narrative analysis and grounded theory.
Content analysis
• It is used to analyse verbal or behavioural data. This data can consist of
documents or communication artefacts like texts in various formats,
pictures or audios/videos.
Narrative analysis
• This is the most used method as it involves analysing data that comes
from a variety of sources including field notes, surveys, diaries, interviews
and other written forms. It involves reformulating the stories given by
people based on their experiences and in different contexts.
Grounded theory
• This method involves the development of causal explanations of a single
phenomenon from the study of one or more cases. If further cases are
studied, then the explanations are changed until the researchers arrive at a
statement that fits all the cases.
Quantitative analysis
• As the name suggests, quantitative analysis is used for the quantification
of data which allows the generalization of the results obtained from a
sample to a population of interest.
• Simply put, statistical methods of data analysis are used to
collect raw data and transform it into numerical data. Some of the
methods that fall under that Quantitative Analysis are:
• Mean and sample size determination.
Mean
• Also known as the average, Mean is the most basic method of analysing
data where the sum of a numbers’ list is divided by the number of items on
that list. It is useful in determining the overall trend/pattern of something.
Sample size determination
• When doing research on a large population, like the workforce for your
company, small sample size is taken and then analysed, and the results are
considered almost same for every member of the population.
• There are many more methods of data collection in Quantitative analysis
like regression, standard deviation, and mode and so on but these are a
few common ones.
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