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Stand OUt

Traditional public relations basics presentation from StandOUt: Building Your Brand on the Bricks from Becca White and Alex Harvey.

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Grace Naugle
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© Attribution Non-Commercial (BY-NC)
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333 views12 pages

Stand OUt

Traditional public relations basics presentation from StandOUt: Building Your Brand on the Bricks from Becca White and Alex Harvey.

Uploaded by

Grace Naugle
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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m#StandOUt

m#ScrippsPRSSA
M   

   
  M
PRESSING THE BASICS
m What you can expect to get out of this session
WHAT IS PUBLIC RELATIONS?
WHAT ARE YOUR NEEDS?
EDIA RELATIONS
m Newsworthiness

m The press release

m Contacting media
CREATING AWARENESS
m College Gate Tables
m Flyers and Posters

m Button aker in Baker 201

m E-mail through the college of your target


audience
m Follett·s Window

m Outdoor or ajor Event

m OU web calendar
RECRUITING EBERS
m 1. Identify potential
members
m 2. Appeal to new
member·s needs
m 3. Sell benefits of
membership
m 4. Project the
personality of the
organization
m 5. Provide
opportunities for
´samplingµ
RECRUITING AND
AINTAINING EBERS
m 1. Find out why members want to work for your
organization
m 2. Get to know individual members and what
they get excited about
m 3. Be energetic

m 4. State clearly your goals and objectives for each


project or event
m 5. ake members feel special and appreciated.

m Host workshops pertaining to your field or


profession (aka Stand OUt!)
FUNDRAISING
m Give your fundraising event a new spin that is
relevant or relates to your organization
m Evaluate by adding up costs and goals for event

m Find reliable people

m Keep it short

m Offer prize or incentive to members


FUNDRAISING
m Chair-ity
m Organic candy sale

m Bed Race

m Board game night


WHAT ARE YOUR NEEDS?

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