Rural areas in India contribute significantly to the country's economy. They account for 70% of the population but provide 56% of India's income, 64% of expenditures, 33% of savings, and over half of fast-moving consumer goods and durables sales. Characteristics of rural consumers that influence their purchasing behaviors include patterns of purchase and consumption, perceptions and attitudes, brand loyalty, and influence of reference groups. Tables in the document provide data on per capita consumption of toothpaste in different countries, growth of India's fast-moving consumer goods sector, and per capita consumption of various products in urban and rural areas.
Rural areas in India contribute significantly to the country's economy. They account for 70% of the population but provide 56% of India's income, 64% of expenditures, 33% of savings, and over half of fast-moving consumer goods and durables sales. Characteristics of rural consumers that influence their purchasing behaviors include patterns of purchase and consumption, perceptions and attitudes, brand loyalty, and influence of reference groups. Tables in the document provide data on per capita consumption of toothpaste in different countries, growth of India's fast-moving consumer goods sector, and per capita consumption of various products in urban and rural areas.
Rural areas in India contribute significantly to the country's economy. They account for 70% of the population but provide 56% of India's income, 64% of expenditures, 33% of savings, and over half of fast-moving consumer goods and durables sales. Characteristics of rural consumers that influence their purchasing behaviors include patterns of purchase and consumption, perceptions and attitudes, brand loyalty, and influence of reference groups. Tables in the document provide data on per capita consumption of toothpaste in different countries, growth of India's fast-moving consumer goods sector, and per capita consumption of various products in urban and rural areas.
Rural areas in India contribute significantly to the country's economy. They account for 70% of the population but provide 56% of India's income, 64% of expenditures, 33% of savings, and over half of fast-moving consumer goods and durables sales. Characteristics of rural consumers that influence their purchasing behaviors include patterns of purchase and consumption, perceptions and attitudes, brand loyalty, and influence of reference groups. Tables in the document provide data on per capita consumption of toothpaste in different countries, growth of India's fast-moving consumer goods sector, and per capita consumption of various products in urban and rural areas.
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What comes from rural India:
2001(In 2011(In Difference
Crore) Crore) (Crore)
India 102.9 121.0 18.1
• 70% of India’s population Rural 74.3 83.3 9.0 • 627,000 villages Urban 28.6 37.7 9.1 • 56% of income
• 64% of expenditure
• 33% of savings
• 54% FMCG sales
• 59% durables sales
Characteristics of Rural Consumer
Rural consumers purchase a product as a result of certain physical, social and economical forces creating a desire or a want for the products. A producer can be successful in selling his products only when he identified the need and wants of the consumers. Important characteristics of the rural consumer denoting his/her peculiar buying behaviour include the following :
1. Pattern of Purchase and Consumption
2. Influence of Perception and Attitudes 3. Degree of Brand Loyalty 4. Reference Groups Portfolio of over 300 ayurvedic products Directly employs more than 34,000 Portfolio of over 250 Herbal/Ayurvedic More than 4.0 million outlets people products.
3,150 distributors Consolidated total income stood at Rs Across 100 countries.
53,991.36 crore (US$ 7.66 billion) in Total income of Rs 2,654.88 crore FY20 Network covering 6 million retail outlets. (US$ 376.63 million) in FY20 Leading Fast-Moving Consumer Consolidated total income from operations stood Leading and fastest growing personal Goods company in India at Rs 9,008.88 crore (US$ 1.28 billion) in FY20. and healthcare businesses in India Ranked No. 3 globally in Foods World leader in Ayurveda. Entered hand sanitiser segment under Industry for Environmental, Social, its flagship skincare brand, BoroPlus and Governance (ESG) Performance Table 1 shows Per Capita Consumption of Table 3 shows the distribution of FMCG market by income in urban Tooth Paste and rural market SI. No. Country Consumption in gms 1 India 70
2 Europe 300
3 Thailand 150
Table 2 shows Growth of FMCG Sector in
India Year Market Size (Rs. Billion) Urban Rural Total Table 4 shows the per capita consumption of key product categories in urban and rural 1998- 371.3 415.5 786.8 markets for the period 2012 - 2013. 99
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