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MBA Presentations by Imashok

The document provides an MBA presentation on the iPhone's introduction and performance in India. It discusses the iPhone's history and product life cycle. It analyzes why the iPhone initially failed in India, including high pricing, lack of 3G technology, and strong competition from local smartphone makers. The presentation suggests repositioning the iPhone in India as a lifestyle/status product and reducing its price to target business professionals and tech-savvy users.

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Ashok Kumar
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76 views20 pages

MBA Presentations by Imashok

The document provides an MBA presentation on the iPhone's introduction and performance in India. It discusses the iPhone's history and product life cycle. It analyzes why the iPhone initially failed in India, including high pricing, lack of 3G technology, and strong competition from local smartphone makers. The presentation suggests repositioning the iPhone in India as a lifestyle/status product and reducing its price to target business professionals and tech-savvy users.

Uploaded by

Ashok Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MBA presentations

by
imashok

imashok 9620619777 1
?
Presentation
By
Harish
Mahesh
Mahesh patil
Megesh
imashok
imashok 9620619777 2
Contents
1. Introduction.
2. Product life cycle.
3. STP.
4. Why failed in India.
5. Competition.
6. Market analysis.
7. Suggestion.

imashok 9620619777 3
 Designed by Apple Inc.

 CEO : STEVE JOBS

 It is an American, MNC

 Started on 1976

 imac, ipod, iphone, ipad,

Rated No 1 company in innovation.


imashok 9620619777 4
imashok 9620619777 5
in India

Made available for the first time-


June 29,2007

Launched on August 22, 2008

Tie-up with Vodafone and Airtel

Price:8 GB Model- RS 31000

16 GB Model- Rs 36000

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Strengths
 First mover.

 Patents.

 loyalty.

 Cultural fashion identity.

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Weakness
 Dependence.

 AT&T,

 Less appeal.

 Tech complications.

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PLC of iphone in India

iphone

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STP
 Corporate Users.

 Professionals.

 Medical Users

 Entrepreneurs' .

 Status, Life Style.

imashok 9620619777 10
Why failed in India

 Pricing Strategy

 Unavailability of 3G technology in India.

 Common features missing.


 
 Advertisement and positioning.

 Apple’s monopoly.

Availability of better options. 11


imashok 9620619777
Analysis of market
102 million 4-5million smart phones

50000 11ooo

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Competition

iphone HTC touch Nokia N96 LG Parda

price $499-599 $606 $749 $810

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Analysis
 Price sensitive market.

 2nd in telecom growing.

 3G services availability.

 Should Reduce gap1.

 Quality of iphone.

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Suggestions- Repositioning
 Life style product.

 Status

 Specifically focused.
Business people.
Tech people.
 Skimming price.

 Effective marketing
With Subscirbers. 16
imashok 9620619777
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It is an aspirational product,
not conceived as a mass
oriented

imashok 9620619777 18
Bibliography
 www.google.com

 www.indiabussiness.com

 www.apple.com

for queries please mail to

[email protected]

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Thank
you

We did it, iphone has to do


imashok 9620619777 20

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