Airport Authority Hong Kong

HKIA Management Trainee

Assessment Centre Preparation Workshop
Date Time Venue
Session 1 18 Feb. 08 (Mon) 3:00 pm - 4:30 pm M411, MWC

Speakers : Ms. Jacqueline Lloyd, Student Advisor (Careers)

This PowerPoint will be put in our website :

http://www.hku.hk/careers/crp/0708/material.html F:\07-08\001\02\AC\Av\080218.ppt
 Outline
 Schedule & Format of Selection Process
 Past Interview Questions
 Business Plan
 Guideline & References

 Handout
1. HKIA Rating report - Skytrax

Page 2 of 66
 Background -
Airport Authority Hong Kong (AAHK)
 Established in 1995 to operate and maintain HKIA
 Statutory body that holds a mandate to maximise the
value of Hong Kong International Airport (HKIA)
 Wholly owned by the Government of the Hong Kong
Special Administrative Region (HKSAR)
 1,000 staff
 Develop HKIA into a preferred regional aviation hub
and an engine of growth for Hong Kong's economy.

Page 3 of 66
 Background -
Hong Kong International Airport (HKIA)
 Aviation and logistics hub
– serving as a bridge between
China and the world Very critical &
– integrated multi-modal transport* important development
direction for HKIA
hub where air, sea and land transport
seamlessly converge
*Multimodal transport = a transport operation that is carried out using different modes of
transport and organised by a single operator
– state-of-the-art infrastructure and excellent services
– commitment to the highest standards of service, safety and security
– a key role in the rapid growth of Hong Kong’s economy
– over 85 airlines flying to more than 150 destinations worldwide
– In 2007, HKIA has been named the World’s Best Airport in the annual
survey of Skytrax, an independent, London-based air transport research
organisation. (Handout 1)
 CX rated as one of the five 5-star international airlines

Page 4 of 66
 Vision & Mission
 Vision
– To be a world class corporation with a leadership position in airport
management and aviation related business contributing to the prosperity
of Hong Kong

 Mission
– To strengthen Hong Kong as a centre of international and regional
aviation by:
 upholding high standards in safety and security
 operating efficiently with care for the environment
 applying prudent commercial principles
 striving to exceed customer expectations
 working in partnership with stakeholders
 valuing human resources
 fostering a culture of innovation
Page 5 of 66
 Business
 Airfield
– Pivotal role in the coordination of apron ( 停機坪 ) , runway,
aircraft parking and ground servicing
 Terminal and Landside
– Diversified services and amenities
 eg. shower room, prayer room
– Hassle-free connectivity between HKIA and the Chinese
Mainland through cross-boundary modes of transport
 Landside facilities - Arup - airport development & transportation co.
 Aviation Logistics
– Planning and facilitation of aviation logistics services
 air cargo, airline catering, aviation fuel and ground support
equipment maintenance.

Page 6 of 66
 Business … (Cont’d)
 Retail and Commercial Development
– Plans and delivers the finest airport shopping,
dining and entertainment services, together with
innovative advertising and other facilities
 Chinese Mainland Development
– HKIA is connected to over 70 cities in southern
China by an extensive network of high-speed ferries
and cross-boundary coaches.
– Expand home market - cooperation with Zhuhai
Airport and Hangzhou Xiaoshan International
Airport
Page 7 of 66
 Press Release
 Hong Kong and Japan New Air Services Arrangements (31 Jan 2008)
– increasing services to Osaka, Nagoya, Fukuoka, Sapporo, Sendai and
Okinawa
– new services to Kagoshima and Okayama
– In 2007, 3.9 million passengers travelled on routes between Hong Kong
and Japan, up 5% from 2006.  Each week, a total of 154 passenger
flights and 59 freighter services operate from HKIA to Tokyo, Osaka,
Nagoya, Fukuoka, Sapporo, Sendai and Okinawa.

 HKIA sets new Traffic Records in 2007 (23 Jan 2008)

– passenger numbers climbing 7.5% from 2006, to 47.8 million
– cargo volumes growing 4.5%, to 3.7 million tonnes
– air traffic movements advancing 5.4%, to 295,600

 To read more, please refer to:

http://www.hongkongairport.com/eng/pr/index.html
Page 8 of 66
 HKIA Management Trainee
 Upon completion of the programme, the trainees will
have developed an understanding of :
– the operation of HKIA with exposure to different aspects of
airport business
– management of passenger and cargo flows, airfield
operation, retailing and advertising
– to aviation logistics
– the key drivers, management processes and systems of
diverse airport functions
– the practical and analytical problem-solving techniques
– the best practices in airport management

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 Career Path

 MT
 Officer / Analyst
 Manager
 Senior Manager

Page 10 of 66
 Requirements
 Excellent academic results
 Innovative
 Self-motivated
 Fast-learning
 Able to think critically
 Passion to develop a career in the aviation industry
 Team player
 Communication
 Excellent command of English, Cantonese and
Putonghua
Page 11 of 66
 Selection Process in 07/08
 Recruitment Talk 9 Nov 2007
 Application Deadline 15 Dec 2007
 Aptitude Test Jan 2008
 Assessment Centre Feb 2008
 Final Interview

Page 12 of 66
 Past Interview Questions

2007
 Assessment Centre in Apr 2007
 Time : 9:00 am - 4:00 pm
 Venue : HKIA Tower
 16 candidates, divided into 2 groups
 Morning Session :
– Group Discussion
– Group Presentation
 Lunch
 Afternoon Session :
– Panel Interview

Page 14 of 66
 Group Discussion & Presentation
(2007)
 Discussion Topic for each group :
– Write a 5 year Business Plan for the HKIA.
 Time :
– Preparation
– Discussion (free to use any language)
– PowerPoint Making (English)
 (60 min / Divide the time yourselves)
– Presentation (English)
 (30 min for each group)
– Q&A (English)
 (10 min for each group)

 Assessors : 4 staff (HR Manager and Line Managers)

Page 15 of 66
 Group Discussion & Presentation
(2007) … (Cont’d)
 Materials for preparation :
– HKIA 2025 Business Plan
– HKIA Annual Reports
 Presentation :
– Use the PowerPoint to present
– Each student has to participate.

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 Lunch
 Lunch treated by HKAA
 Maxim’s Chinese Restaurant at the Airport
 16 candidates + 3 HR staff (1 of them would
appear in the afternoon Panel Interview)

Page 17 of 66
 Panel Interview (2007)
 Format : 2 Interviewers (HR & Line Manager)
to 1 Interviewee
 Language : English, Cantonese & Putonghua
 Time : 30 min

 English Questions :
– Self-introduction in English
– What have you done during your University life? ECA…
Internship…Exchange….Part-time job….etc.
– What are the leadership qualities that you think are
essentials?
– Tell me an experience you solve a problem when you are a
leader of a team.
Page 18 of 66
 Panel Interview (2007) … (Cont’d)
 Cantonese Questions :
– 個案研究 : 假如你已經成為我們的 MT, 並在客運大樓部門任
接線生的工作 , 某一晚 , 一位外國遊客因為航班延誤不能登
機 , 現在已經是晚上 11 時正 , 他 / 她向你投訴航空公司沒有
妥善處理 , 職員態度惡劣… . 你會如何處理這投訴 ?
 Putonghua Questions :
– 試向遊客推薦一些香港觀光景點
– 你對我們的機場有什麼意見 ? ( 任何方面的 )
– 你對上午舉行的小組討論有什麼意見 ?

 At the end, students are advised to ask questions

about the Company and the position.
Page 19 of 66
 Advice to Future Students
 For the group discussion, time is tight for doing the preparation,
discussion and PowerPoint making (60 min in total)
 Go to AAHK’s website and read their :
– Annual Reports (http://www.hongkongairport.com/eng/aboutus/report.html)
– Press Release (http://www.hongkongairport.com/eng/pr/)
– HKIA 2025 (http://www.hongkongairport.com/eng/aboutus/pdf/HKIA2025.pdf)
– HKIA Facts (http://www.hongkongairport.com/eng/aboutus/facts.html)

 Should understand the current situation of HKIA

 Prepare some creative ideas about the future plan of HKIA,
such as the improvement of its facilities…etc.

Page 20 of 66
 Advice to Future Students … (Cont’d)

 “SWOT” of HKIA
 Should be clear about the different characteristics of
the airports in the world, esp. Asia-Pacific Region, UK
and USA
– flow efficiency: high-quality, smooth, wait time
 ground transportation, check in counter & immigration wait time,
security, transition time, amenities & infrastructure “user friendliness”,
airport charges comparison, duty free prices & selection, baggage
handling, …
 Prepare some questions to ask at the end of the Panel
Interview.

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 Advice (Previous Interviewees)
 Familiarise yourself with the company and industry
– read news & collect information
 about the company
 about management trainee program
 Non-business students should look up for business term and
link those terms to Properties/Aviation
 Practise your answers
 Think why you apply for MT
 Arrive early - no excuse to be late
 Give suitable answers of what interviewer ask:
– Do not memorise model answer
 The interviewer may keep on writing when the candidate is
answering question, without giving any comment.
– keep eye-contact and smile even if the interviewer does not respond.

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I. Master Plan & Business Plan
 Master Plan
 Broad Business Environment
 Mission & Objectives
 Broad Direction & Focus

Page 24 of 66
 Business Plan
 Take 3 year scenario analysis & direction from
Master Plan/Annual Plan as background
 Develop Business Action Plan from Table A:
– Areas of focus and priority
– Resources allocation
– Profit & loss/ Market Share projection & analysis
etc.

Page 25 of 66
 II. HKIA Mater Plan

http://www.hongkongairport.com/eng/aboutus/pdf/MP2020.pdf
http://www.hongkongairport.com/eng/aboutus/report.html
 HKIA Mater Plan
1. Executive Summary
2. Business Environment
3. Strategic Objectives
4. Business Objectives
5. Business Objectives – Deliverables
6. Land Development
7. Forecast & Development

Page 27 of 66
 HKIA Mater Plan …(Cont’d)
1. Executive Summary
 HKIA’s role is to be the region’s centre of trade and
tourism, and the primary gateway to Southern
China

 Connect home market to the rest of world - very

good network now, strategic location, about 85
airlines flying to about 150 destinations

 Five-Year Plan is to expand to about 180

destinations, with hassle-free connectivity and
more frequent flights

Page 28 of 66
 HKIA Mater Plan …(Cont’d)
 What has changed in the airport business?
– Airports have to maximise the social and economic value to society -
manage differently, airport experience
– The change from a focus on the hardware (the infrastructure and the
facilities) to a focus on the software (the people, the systems, the
processes and the organizational effectiveness)
– Redefined the airport business: “it’s not just a place to board and
disembark passengers or load and unload cargo; it’s the centre of
integrated multi-modal flows of people, goods, information and
capital…not just talking about air transport; air, sea and land feed
into each other, and the job is to integrate that to gain maximum
advantage for society and ourselves.”
(HKAA CEO – Dr. David Pang 2004) > New CEO may not take this
strategic view (New CEO low profile - view)

Page 29 of 66
 HKIA Mater Plan …(Cont’d)

– The airport of the 21st century needs

(1) to reach out to the source of the flow,
(2) to understand the market and
(3) to find solutions to meet the needs of its customers

– That means reaching out to an extended home market of

the Pearl River Delta region and beyond
– Offering a more accessible and reliable service at the
right price, to customers throughout the region.
– To encourage the 40 million people in the PRD to
consider HKIA as their home airport, so that they come
here to connect to other destinations around the world

Page 30 of 66
 HKIA Mater Plan …(Cont’d)

2. Business Environment

 Challenges
– Airport’s situational analysis: the world of airline transportation is in a
period of constant and rapid change
– The overall health of the local, national and international economy
has a direct bearing on the level of activity at the Airport and the
number of passengers who utilize the facility
– Any slowing of economic growth, translates into immediate impact on
the Airport, both in terms of passenger volume and related revenue.
– Airline industry - constant evolution. The way they do business
altered radically with fierce competition (reduced air fares and forced
reductions in airline operation costs)
– Airport competition within the region

Page 31 of 66
 HKIA Mater Plan …(Cont’d)
3. Strategic Objectives

 Airport Experience
– An airport business is a service business - an experience business - offer a unique,
enjoyable and memorable experience

– The sleek Passenger Terminal Building provides the style, function and capacity to
comfortably handle the growing flow of passengers through HKIA anticipated over the
next five years. Capacity: up to 61 million passengers annually

– The smooth flow of passengers entering and leaving the airport, fully staffed
information centres, spacious reception areas, a variety of businesses and services
are all designed to extend a warm welcome to visitors

 Low Cost Airport

– Remaining a low-cost airport represents an important strategic edge for continued
growth and development
– To maintain the lowest possible aviation rates and charges is key to future success.
Achieving the proper price point for air travel is a determining factor in building traffic
through the Airport

Page 32 of 66
 HKIA Mater Plan …(Cont’d)

 Hassle-free connectivity
 Transport by air, bus, train, ferry – these services are already in
operation, and will be expanded greatly in the coming years. For
example, ferries at SkyPier arrive at ports in the PRD in 30-60 minutes
 Customs/Immigration/Quarantine (CIQ) waiver – worked closely with the
Government to waive CIQ for passengers transiting via HKIA to other
destinations
 Check-in facilities in the home market – so that passengers can check-in
their luggage and receive a boarding pass in their home city
 Cargo – joint venture with HK Air Cargo Terminals Ltd (HACTL) for
“home market check-in centres for cargo”, so as to reach out to
customers to collect cargo at their door-step
 Ticketing – it is not easy for Peal River Delta (PRD) residents to gain
access to travel information, so with the support of 22 airlines established
a joint venture with a travel agency - customers now have access to
airline/ferry/bus/train tickets and hotel reservations all under one platform
– one stop service

Page 33 of 66
 HKIA Mater Plan …(Cont’d)

 Pearl River Delta region - Improved Air Service

– With about 50% of the world's population within 5 hours' flying
time, HK is uniquely located geographically as a global aviation
centre. HKIA is well-placed at the mouth of the PRD to provide
worldclass aviation services to this region, Guangdong Province
and beyond

– As the airport plays a pivotal role in Government's plans to

promote HK as a logistics hub, it is essential to enhance HKIA's
accessibility in the region

– To optimise opportunities, the five airports in the PRD, including

HKIA, have agreed to explore possibilities of multilateral and
bilateral cooperation between airports e.g. enhancing the
connectivity between airports by air, land and sea links
.

Page 34 of 66
 HKIA Mater Plan …(Cont’d)

 Name of 5 Airports in the PRD

– Hong Kong International Airport 香港國際機場 (http://
www.hongkongairport.com)
– Macau International Airport 澳門國際機場
(http://www.macau-airport.com)
– Guangzhou Baiyun International Airport 廣州白雲國際機場 (http://
www.baiyunairport.com)
– Shenzhen Bao'an International Airport 深圳寶安國際機場 (http://
www.szairport.com/)
– Zhuhai Sanzao International Airport 珠海三灶機場 (http://
www.zhairport.com/)
.

Page 35 of 66
 HKIA Mater Plan …(Cont’d)
 Economic Generator – Added Value
– An important catalyst for economic growth in HK and has adopted a
vigorous role in working as a partner with local and regional agencies
in encouraging wealth creation
– By supporting and facilitating expansion of marketplace growth,
including export trade and tourism, the Airport becomes a proactive
tool of economic development. Direct Airport activities also support
the local economy, with direct and indirect economic impact on the
local economy

– Tangible added value

 Revenue has gone up gradually and expenses have come down - making
money
 The airport provides about 45,000 jobs, and expect to increase
significantly within the next five years

– Intangible added value

 Won the Skytrax “Airport of the Year” award consecutively many years

Page 36 of 66
 HKIA Mater Plan …(Cont’d)

4. Business objectives
I. To operate in a safe, secure and environmentally responsible
manner by:
– Meeting or exceeding industry standards
– Maintaining and upgrading the Airport security program
– Continuing an effective and proactive environmental management program
– Maintaining a risk assessment and contingency planning program
– Maintaining a safe work environment

II. To achieve and operate as a financially viable entity by:

– Implementing comprehensive short and long term investment plans
– Maximizing all sources of revenue
– Providing cost effective service
– Maintaining a competitive position with other airports (benchmarking against
other airports)
– Operate within approved budgets

Page 37 of 66
 HKIA Mater Plan …(Cont’d)

III. To provide the traveling public with a first class

facility while striving to be user friendly with a quality
service orientation by:
– Improving the “Airport experience”
– Maintaining and upgrading existing airside and groundside facilities
– Providing additional facilities to support growth
– Improving customer service

IV. To pursue marketing initiatives and economic

development by:
– Implementing an Airport marketing plan
– Establishing guidelines for the effective use of Airport facilities

Page 38 of 66
 HKIA Mater Plan …(Cont’d)

V. To support and develop a highly skilled and

professional workforce by:
– Implementing a human resource plan
– Ensuring a succession plan is in place
– Ensuring a staff training program is in place

VI. To cultivate and promote the Airport’s role

and image within the community by:
– Maintaining an effective communications strategy and
plan
– Ongoing liaison with tenant and user groups

Page 39 of 66
 HKIA Mater Plan …(Cont’d)

5. Business Objectives – Deliverables

 To ensure it achieves its annual Business Plan targets, specific and
measurable deliverables established as follows:

i. Financial Viability
– The Airport operates within budgets, with specific revenue and expense
targets designed to achieve an annual operating surplus

– Financial prudence - as all rates and charges are designed to balance

competitiveness with a reasonable return to the AA’s capital fund

– Financial planning is structured to promote air service expansion in response

to both airline restructuring and market demand, and the Authority is
committed to pursuing and developing both existing and new opportunities
for revenue generation

– Full comprehensive audits are in place

Page 40 of 66
 HKIA Mater Plan …(Cont’d)

ii. Airport Image

– The image of the Airport will be continually enhanced
through a variety of programs including keeping in
contact with the public, users and clients through different
airport communication mechanisms
– Issues and concerns raised by the public will be
evaluated and responded to, while the safe and secure
nature of the Airport and air transportation will be
promoted. Strong environmental management
– Profile of the Airport will be increased through
participation in events such as business trade shows and
public events

Page 41 of 66
 HKIA Mater Plan …(Cont’d)

iii. Customer/Client Services

– Quality service is the key to achieving a user-friendly
airport which meets the needs of users, clients and the
public
– The Airport is constantly upgrading its services and
facilities to improve the Airport experience

iv. Airport Development

– Ongoing terminal redevelopment will address security
requirements, passenger ticketing and baggage handling.
Road and parking facilities, apron expansions and
runway/taxiway maintenance are also being assessed
and incorporated into the five-year capital plan

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 HKIA Mater Plan …(Cont’d)

v. Authority Staff
– A Human Resources Plan is in place and implementation
is continuing
– Maintaining a strong commitment to staff morale and
wellbeing is key to the plan
– Work is under way on both comprehensive training
programs and succession planning

vi. Business Promotion and Marketing

– A business-driven Strategic Marketing Plan is in place
which actively seeking out business opportunities
– The Authority encourages joint marketing and
promotional opportunities

Page 43 of 66
 HKIA Mater Plan …(Cont’d)

vii. Partnerships
– Strong partnerships are key to the success
of the Airport
– The Authority works with existing airline
carriers to enhance current air services
and with corporate operators to assist in
the growth of their businesses
– Relationships with stakeholders and
community groups are being expanded

Page 44 of 66
 HKIA Mater Plan …(Cont’d)

6. Land development
– The HK Airport Authority, with a site area of 1,255
hectares ( 公頃 ) , is experiencing continually
increasing interest in land development for both
aviation and non-aviation purposes
– Opportunities to develop additional air cargo and
courier facilities have also been identified
– As land development proceeds, all initiatives will
comply with airport standards consistent with the
long term operation of the airport

Page 45 of 66
 HKIA Mater Plan …(Cont’d)

7. Forecast & Development

 Expect to grow by about 5% per year in passenger traffic,
and by 6% per year for cargo
 To achieve this, many new facilities developed and are still
being developed
– Enhancements to the terminal building to handle our maximum
capacity of 90 million passengers per year
– More gates and concourses
– Underground transportation for people and their baggage
– More cargo stands and a Logistics Park
– A 57-hectare SkyCity
– Transport connections to Tung Chung and Disneyland
– An exhibition centre
– A permanent ferry pier and helicopter pad

Page 46 of 66
III. Airport Business Plan Template
Generic Airport Business Plan Template
I. Executive Summary
A. Objectives and Purpose
B. Mission Statement
C. Keys to Success

II. Background
A. Airport Layout Plan
B. Facilities
1. Security
2. Environmental Impacts (Noise Plan)
C. Capacity and Growth Pattern
D. Challenges
E. Demand Projection
F. Tenant Provided Aviation Services
1. Stability of Firms
2. Services Provided
3. Service Opportunities

III. Services
A. Competitive Comparisons & Expectations
B. Technology
C. Sales
D. Future Services
E. Community Benefits

Page 48 of 66
 Business
Business Plan
Plan Template
Template - Airport
- Airport…(Cont’d)
IV. Statistical Analysis
A. General Aviation Activity
B. Non-Aeronautical Land Development

V. Market Analysis Summary

A. Market Segmentation
B. Target Market
1. Market Needs
2. Market Trends
3. Market History
4. Market Growth
5. Market Opportunities
C. Media Plans
D. Charitable Events
E. Strengths and Weaknesses
Page 49 of 66
 Business Plan Template - Airport…(Cont’d)
VI. Strategy and Implementation
A. Competitive Advantages
B. Marketing Strategy
1. Positioning Statement
2. Pricing Strategy
3. Promotional Strategy
4. Distribution Strategy
5. Marketing Programs
C. Revenue Enhancement Strategy
1. Forecast
2. Milestones
D. Scheduled Reviews & Milestones
E. Prioritization of Goals
Page 50 of 66
 Business Plan Template - Airport…(Cont’d)
VII. Management Summary
A. Organizational Structure
B. Management Team
C. Personnel Plan
D. Contract Services

VIII. Document Review

A. Minimum Standards
B. Leasing Policies
C. Rates and Charges Policy

IX. Financial Plan

A. Important Assumptions
B. Key Financial Indicators
C. Break-even Analysis
D. Projected Profit and Loss
E. Projected Cash Flows
F. Projected Balance Sheet

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Assessment Centre Process -
Guidelines
 Objectives of Assessment Centre
Process
 Assess your compatibility and your competence
: cultural fit (via presentation, group discussion,
interviews)
 Be convinced of your genuine interest and
enthusiasm for the job (via interviews)

Page 53 of 66
 Preparation for the Process

1. Research the Company and Position

– Review annual reports, newspaper articles, call
alumni, ask at recruitment talks.
– Get to know the size, number of employees of the
Organisation, major products or services,
competitors, reputation, values, major
opportunities or weaknesses.
– Have an idea of the duties and responsibilities of
the position applied for.

Page 54 of 66
Preparation for the Process … (Cont’d)

2. Know Yourself
– Career goals, accomplishments, strengths, weaknesses
etc.
– Why should you be hired?
3. Go through a list of Most Often Asked Questions.
The questions may not be asked in the exact
wording, but the interviewer is looking for answers to
those questions. NEVER try to compose and
memorise answers beforehand. Note the key points
only.

Page 55 of 66
 General Guidelines

Group Discussion
 Criteria and Assessment Framework
Adopted by Assessors
 Could be one assessor to 2 students (4
assessors for a group of 8 students). They sit at
the corner to observe during the discussion.
– They assess and evaluate :
 Interaction dynamics
 Extreme examples :
– speaks too much (dominating)
– speaks too little (not enough participation)
 Leadership :
– Formal : the role was assigned
– Informal : gradually emerged
Page 57 of 66
 Criteria and Assessment Framework
Adopted by Assessors … (Cont’d)
 From Actual Hiring Group Discussion
Assessment Criteria
– What you said during the discussion will be written
down and evaluated by the assessor.
 Contributions
– Make sure whatever you say has delivered a “valid”
message/opinion or reached a target (including
invite other candidates to join the discussion)

Page 58 of 66
 Criteria and Assessment Framework
Adopted by Assessors … (Cont’d)
 Organisation of the Discussion
– Structuring - as in suggesting how to tackle the problem or organising
the discussion.
– Setting priorities for tasks to be completed
– Delegating certain tasks to individuals
– Moving the discussion forward
– Bringing the discussion back to the point
– Attempting to act as leader
– Using time management to adjust the schedule of activity
 Overall, the assessor decides how influential or
ineffectual was the candidate in influencing the form
and outcome of the discussion.
Page 59 of 66
 Criteria and Assessment Framework
Adopted by Assessors … (Cont’d)
 Team Membership Behaviour
– Evaluate candidate’s behaviour towards the other
participants:
 showing tact, sensitivity and consideration and being treated as an
acceptable member of the group in return
 referring to what others say, understanding their points of view
 drawing others into the discussion and asking their point of view
 praising others for their ideas and asking for their opinions
 smiling, joking, eye contact and other non-verbal communication
indicating sensitivity

Page 60 of 66
 Criteria and Assessment Framework
Adopted by Assessors … (Cont’d)
 Quality
– How well did you grasp the essentials of the problem:
 identifying key issues for consideration
 suggesting a sequence of events that will work
 giving accurate information / data to the group
 understanding the implications of other people’s arguments
– offering positive / constructive suggestions to deal with issues
– producing original ideas, fluency, logic and insight

 Candidates who do not contribute to the discussion will not

receive any points. Overall, the assessor decides if the
contributions were put forward sensitively enough to be
acceptable to others and did the candidate seem to be a
popular member of the group?

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 Skills Assessed and Evaluated

Observers will assess :

Excellent Very Good Satisfactory Poor
Good
5 4 3 2 1
( ) ( ) ( ) ( ) ( )

(Look for evidence demonstrating these skills)

• Planning Skills
• Leadership Skills
• Communication Skills
• Decision-making Skills
• Motivation
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 Typical Interview
Question & Answer Techniques

Refer to the other PowerPoint files:

http://www.hku.hk/careers/crp/0708/material.html
 More Resources for Your Preparation

1. Business case studies - try on-line interactive

cases at http://www.oliverwyman.com/ow
2. Presentation - more information can be found
at the English Centre's website at
http://ec.hku.hk/epc/presentation
3. Book : "How to succeed at an Assessment
Centre“ (Author: Harry Tolley & Robert Wood)
(available at the Careers Library and Main
Library)
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 Q & A?
 Reminder:
– After attending the actual interview, please fill in and
return the Interview Feedback Form.
– The Form can be downloaded from
http://www.hku.hk/cepc/NEW/forstudent/forms/Inter
viewFeedback.doc

– Return to our reception counter :

 3/F, Meng Wah Complex

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 Contact Us
 Ms Jacqueline Lloyd
– Student Advisor (Careers)

 Tel. No. : 2859 2314

 E-mail : [email protected]
 Location: 3/F, Meng Wah Complex

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