E-COMMERCE

Presented by –
Avijit Mohanty
Sita Kanta Patnaik
Simant Nayak
Kabi Kishor Ghadai
Rudra Narayan
Shakti
Mousmi
 OVERVIEW

 TRADITIONAL COMMERCE VS E-COMMERCE

 E-BUSINESS VS E- COMMERCE
 ACHITECTURE OF WEB BASED E-COMMERCE
 TYPES OF E-COMMERCE
 ADVANTAGES AND DISADVANTAGES OF E-COMMERCE
 ROLE OF INTERNET,INTRANET & EXTRANET
 EFT
 WHY E-COMMERCE IS NOT SUCCESSFUL IN INDIA?
 FUTURE OF E-COMMERCE
 Elements of Traditional
Commerce: the Buyer’s Side
 Identify specific need
 Search for products or services that will satisfy the
specific need
 Select a vendor
 Negotiate a purchase transaction
 Make payment
 Perform regular maintenance and make warranty
claims
 TRADITIONAL E-COMMERCE

THE BUYER SIDE

 Elements of Traditional
Commerce: the Seller’s Side
Conduct market research to identify
customer needs
Create product or service that will meet
customers’ needs
Advertise and promote product or service
Negotiate a sale transaction
THE SELLER SIDE
 Electronic Commerce
 Electronic commerce refers to business activities
conducted using electronic data transmission via
the Internet and the World Wide Web.
 Three main elements of e-commerce:
– Business-to-consumer
– Business-to-business
– The transactions and business processes that support
selling and purchasing activities on the Web
ELEMENTS OF E-COMMERCE
 TRADITIONAL
COMMERCE VS E-COMMERCE
 E-BUSINESS
VS
E-COMMERCE
E-BUSINESS E-COMMERCE
 It’s a continuous  It’s a conclusion to a
process right from sale or a purchase
initiation of sale offer activity through internet
to after sales customer by a internet banking or
caring. credit card gateway.
 Customer educating  Its an activity just done
,internet marketing by website that accepts
,and business research debit/credit cards and
are done effectively. internet purchasing.
 Uses internet for all its  It is the domain of e-
business activities. business.
 Architecture of web based
e-commerce
Service system Backend system

Web Server Application Server

Internet
Database

Intranet
Firewall
(Secure)

Client side Server side

TYPES OF E-COMMERCE
BUSINESS-TO-BUSINESS
BUSINESS-TO-GOVERNMENT
BUSINESS-TO-CONSUMER
CONSUMER-TO-COMMERCE
MOBILE-COMMERCE
 ADVANTAGES OF
E-COMMERCE
E-Commerce can increase sales and
decrease costs.
Electronic commerce increases sale
opportunities for the seller.
Electronic commerce increases purchasing
opportunities for the buyer.
Web advertising reaches potential
customers in the world.
 DISADVANTAGES OF
E-COMMERCE
Some business processes are difficult to be
implemented through electronic commerce.
Return-on-investment is difficult to apply to
electronic commerce.
Businesses face cultural and legal obstacles
in conducting electronic commerce.
 and extranet in e-
commerce
 The role of internet will revolutionalise our lifestyle and
work in the years to come by facilitating commercial
activity without human intervention.
 Intranet can be established within an organization
and analyse the future role of this new technology
it is based in internet technology and has become a
preferred platform of data sharing.
 business strategies for the future provides valuable
information on how organizations can implement extranet
technologies to conduct e-commerce securely and more
effectively.
 EFT-ELECTRONIC
FUNDTRANSFER
Electronic fund
transfer(EFT) is an
electronic transfer of EFT
information that
equates to moving
funds from one
financial institution to
other.
WIRE TRANSFER ACH
 WIRE TRANSFER

FED WIRE BOOK TRANSFER FOREIGN WIRE

WITHIN SAME BANK FOREIGN BANK

BETWEEN TWO BANKS
FED WIRE -A high-speed communications system for
transferring funds and ownership of book-entry securities
between banks. The Fedwire is used to move bank reserves
and to make credit available without delay.

Book transfer- Transfer of ownership without physical

movement of the item whose ownership is being changed.
For example, ownership of a bond is generally transferred
without movement of the actual bond certificate.

foreign wire-Wire payments are international

instructions electronically transmitted to a foreign bank
for immediate payment. They are the fastest and surest
method of sending funds internationally.
Automated clearing
house(ACH)
Automated Clearing House (ACH) is an
electronic network for financial transactions
ACH processes large volumes of credit and
debit transactions in batches. ACH credit
transfers include direct deposit payroll and
vendor payments.
 USES OF ACH

 Debit card transactions

 Direct deposit of payroll, Social Security and other
government payments, and tax refunds
 Direct debit payment of consumer bills such as
mortgages, loans, utilities, insurance premiums,
rents, and any other regular payment
 Business-to-business payments
 E-commerce payments
 Federal, state, and local tax payments
 Bank Treasury management departments sell this
service to business and government customers
 Why E-Commerce is not
successful in India?
Top 5 E-Commerce mistakes
 Trying to sell the wrong product online
There are products that are not
appropriate to be sold online. Products
which are inexpensive, and could be
easily bought from the local store are not
worth selling on the Internet. Products
that need trying would be difficult to sell.
 Lack of marketing
Marketing of the site is needed for both online
and offline. Identify your competitive
advantage , and to show the customers the
best price that can be offer
 A poorly designed website
Overcrowding is a major issue for this. A professional website
need to feature the items clearly with photos and descriptions.
Another issue is too much color, flash animation or graphics that
slowed down the downloading process.

poor order fulfillment

Information on the Internet spreads like wild fire. If words of
unhappiness are being spread around to potential customers, the
reputation would be damaged. Therefore, do leave a good
impression on your customers.

Falling behind time

The infrequent updating of website would be easily overtaken

by competitors, and customers' visitation would fall. In order to
stay at the top, updating is needed to feature any new products or
news.
5 ways for successful e-commerce

Target the un-targeted

know your customers thoroughly. Target needs
that are unseen by your competitors.

 strong business strategy

know your source of revenue, break-even and
strategic details
decide on the future goals that you want to
achieve.

 surprise your customers

have incentives by providing offers discounts etc.
make changes that do not sway away from the
brand image that has been created in your customers
mind.
Don’t let your customer forget you
customer relationship management is
important( especially creating small and
building a permanent sales. Pamper your
customers to generate permanent sales.

business friendly e-commerce software

choose software that is easy to manage
and allows you to focus on core business
activities.
FUTURE OF E-COMMERCE IN
INDIA.

• While E-Commerce may not completely replace

other forms of Commerce, it is likely to be the
dominant mode of the commercial transactions in
the future.

• Colleges and Schools including Business

Schools should reflect this trend in the
curriculum to train the future generation of
Managers
 THANK YOU

Questions/Conce
rns?