Scribd
Upload
205 views5 pages

Shiny Provision Store: Retailing Challenges in The Indian Context

The document analyzes consumer spending patterns and retail sales potential in Bangalore suburbs between Shiny Provision Store and Reliance Fresh stores. It finds that households earning INR 10,000-20,000 monthly spend more at Reliance Fresh due to its variety of branded products. This income group also represents the highest retail sales potential at 26% of the total. While Reliance Fresh has better aesthetics, facilities, and staff, Shiny Provision Store is seen as having stronger product value. To improve, Shiny Provision Store should target the INR 10,000-20,000 group, focus on startup products, advertising, service, and loyalty programs.

Uploaded by

Arka Bose
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
205 views5 pages

Shiny Provision Store: Retailing Challenges in The Indian Context

The document analyzes consumer spending patterns and retail sales potential in Bangalore suburbs between Shiny Provision Store and Reliance Fresh stores. It finds that households earning INR 10,000-20,000 monthly spend more at Reliance Fresh due to its variety of branded products. This income group also represents the highest retail sales potential at 26% of the total. While Reliance Fresh has better aesthetics, facilities, and staff, Shiny Provision Store is seen as having stronger product value. To improve, Shiny Provision Store should target the INR 10,000-20,000 group, focus on startup products, advertising, service, and loyalty programs.

Uploaded by

Arka Bose
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Shiny Provision Store: Retailing Challenges in the Indian

Context

Submitted by- Group 2


Deepanshu Arora 19PGDM027 Tanish Banvat 19PGDM204
Gautam Sharma 19PGDM030 Arka Bose19PGDM215
Kanishk Lodha 19PGDM036 Vineet Agarwal 19PGDM275
Q1.  . Analyse the expenditure patterns of the Shiny provision store  with
Reliance Fresh format stores?
  Reliance Fresh Shiny Provision Store  

Average Monthly Expenditure on grocery Average Monthly Expenditure on grocery % increase in Average Monthly
Income Range in INR shopping in INR shopping in INR Expenditure
<10000 2000 2000 0
10000-20000 3500 3100 12.90
20000-30000 4600 3300 39.39
30000-40000 4700 3700 27.02
40000-50000 5600 4900 14.28
>50000 7200 6000 20
Total 27600 23000 20

1. Households coming in the lowest income group (<10000) spend similar amount on grocery shopping in both the
stores. This clearly indicates that people in this income group have a fixed budget and the items purchased are
similar from both the retail stores.
2. As we move into higher income groups, the average expenditure increases in Reliance Fresh. The highest
increase in expenditure comes in households with an income range of 20000-30000 at 39.4%. This can be
attributed to the fact that Reliance Fresh offers more variety and more branded offerings that are priced more
than unbranded items.
3. Overall, there is a 20% increase in Expenditure in Reliance Fresh as compared to Shiny Provision Store.
Q2 Analyse the retailing sales potential associated with  the Bangalore
suburb area in which the consumer marketing research study was done.

Using Exhibit 6,7,8 we can comment on the following:


• The highest sales potential (almost 26%) is for the income group whose income
ranges between INR 10000-20000
• First three income groups (<10000, 10000-20000 & 20000-30000) contributes
almost 60% of the total retail sales potential
Q3 What are your comments on psychographics, retailing Image
associations and other consumer behaviour aspects?
Comments on retailing Image associations:
• Compared to Shiny Provision Store, Reliance Fresh has better aesthetic image, physical settings and displays because the aesthetic image
ranking for Reliance Fresh is better compared to Shiny Provision Store by almost all revenue classes. Because of their services, the range of
items and aesthetic looks, clients spend more on Reliance Fresh compared to Shiny Provision Shop.
• Compared to Reliance New, the product / brand picture of Shiny Provision is stronger. This may be due to high price sensitivity of products
in Kirana stores and ability of customers to negotiate.
• Compared to Shiny Provision, Reliance Fresh approaches people's activities in a better way because the rating of activities is better for
Reliance Fresh than for Shiny Provision.
• Merchandise, stock and choice for Reliance Fresh is stronger compared to the Shiny Provision Department.
• Reliance Fresh Supermarket facilities are better than the Shiny Provision Supermarket.
• Reliance Fresh store sales clerks are more experienced, friendly and better dressed than Shiny Provision Store.

Comments on Psychographics:
• Compared to Shiny Provision, Reliance Fresh approaches people's activities in a better way because the rating of activities is better for Reliance
Fresh than for Shiny Provision.
• Reliance Fresh is satisfying people’s interests way better than Shiny Provision
• People’s opinions are better matching with Reliance Fresh as compared to Shiny Provision
Q4 What should  be the strategy of  Shiny provision store?

• Concentrate on 10,000-20,000 monthly income earners (Highest Sales Potential)


• Give shelf space for startup products since their products will be good and process
will be less than that of Market leader. (An attempt to attract people with monthly
income of 10k to 20k and below)
• Advertisement focusing local areas
• Improved Service
• Focus on Psychographic Dimensions
• More offers on sales
• Loyalty Programs

You might also like