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    Teori-Teori Terkait Komunikasi Kesehatan (Widy)

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    annisa dina luthfiyyah
    The document discusses several theories related to health communication, including behavioral and social science theories, mass communication theories, and marketing and social marketing theories. It provides examples of specific theories such as the diffusion of innovation theory, health belief model, social cognitive theory, theory of reasoned action, stages of behavior change model, and communication for persuasion theory. It also outlines the process of health communication as having several interrelated phases, including defining problems, analyzing audiences, identifying intervention strategies, developing messages, identifying appropriate channels, and methods of communication.

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    Teori-Teori Terkait Komunikasi Kesehatan (Widy)

    Uploaded by

    annisa dina luthfiyyah
    133 views29 pages
    The document discusses several theories related to health communication, including behavioral and social science theories, mass communication theories, and marketing and social marketing theories. It provides examples of specific theories such as the diffusion of innovation theory, health belief model, social cognitive theory, theory of reasoned action, stages of behavior change model, and communication for persuasion theory. It also outlines the process of health communication as having several interrelated phases, including defining problems, analyzing audiences, identifying intervention strategies, developing messages, identifying appropriate channels, and methods of communication.

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    (10) Teori-teori Terkait Komunikasi Kesehatan (Widy)

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    The document discusses several theories related to health communication, including behavioral and social science theories, mass communication theories, and marketing and social marketing theories. It provides examples of specific theories such as the diffusion of innovation theory, health belief model, social cognitive theory, theory of reasoned action, stages of behavior change model, and communication for persuasion theory. It also outlines the process of health communication as having several interrelated phases, including defining problems, analyzing audiences, identifying intervention strategies, developing messages, identifying appropriate channels, and methods of communication.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    133 views29 pages

    Teori-Teori Terkait Komunikasi Kesehatan (Widy)

    Uploaded by

    annisa dina luthfiyyah
    The document discusses several theories related to health communication, including behavioral and social science theories, mass communication theories, and marketing and social marketing theories. It provides examples of specific theories such as the diffusion of innovation theory, health belief model, social cognitive theory, theory of reasoned action, stages of behavior change model, and communication for persuasion theory. It also outlines the process of health communication as having several interrelated phases, including defining problems, analyzing audiences, identifying intervention strategies, developing messages, identifying appropriate channels, and methods of communication.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 29

    Teori-Teori Berkaitan dengan Komunikasi

    Kesehatan

    By Widya Lionita, SKM, MPH


    • Health communication is infuenced by
    different disciplines and theoretical
    approaches.
    – behavioral and social science theories
    – mass communications theories
    – marketing and social marketing
    – and other theoretical infuences, including medical
    models, sociology, and anthropology
    Class Activity
    • Diskusi kelompok tentang teori yang berkaitan
    dengan komunikasi kesehatan
    • 25 menit
    • Presentasikan di depan kelas tentang teori
    yang dibahas
    BEHAVIORAL AND SOCIAL SCIENCE THEORIES

    • Diffusion of innovation theory


    • Health Belief Model
    • Social Cognitive Theory
    • Theory or Reasoned Action
    • The ideation theory
    • Stages of Behavior Change Model
    • Precede Procede Theory
    • Communication for Persuasion Theory
    Diffusion of Innovation Theory

    • Awalnya dikembangkan oleh Everett Rogers


    • Difusi inovasi teori membahas bagaimana ide-
    ide baru, konsep, atau praktik dapat
    menyebar dalam sebuah komunitas atau
    masyarakat atau dari satu masyarakat ke
    masyarakat lainnya.
    Diffusion of Innovation Theory
    1. Characteristics of the potential adopters : age, income
    2. Rate of adoption : exposure to the media
    3. The nature of the social system
    4. The characteristics of innovation : compatibility to socio-
    economy, cultural values, cost effective, simple and flexible,
    reversibility, observability
    5. The characteristics of change agent – the person who
    facilitates the adoption of change in population
    Diffusion of Innovation Theory
    Health Belief Model
    Social Cognitive Theory
    Social Cognitive Theory

    • Understanding the interaction that occurs


    between an individual and their environment
    • For example : smoking in public area
    Theory of Reasoned Action
    The ideation theory
    Stages of Behavior Change/ Transtheoretical Model
    By Prochaska & DiClemente (1984)
    1. Pre contemplation, in which individuals have no intention
    of adopting a recommended health behavior but are
    learning about it
    2. Contemplation, in which individuals are considering
    adopting the recommended behavior
    3. Decision, in which people decide to adopt the
    recommended health behavior
    4. Action, in which people try to adopt the recommend
    behavior for a short period of time
    5. Maintenance, in which people continue to perform the
    recommended health behavior for a long period of time
    (at least above six months) and, ideally, incorporate it in
    their routine and lifestyle
    Social Marketing Theories
    KOMUNIKASI KESEHATAN MASYARAKAT SEBAGAI
    INTERVENSI PERUBAHAN PERILAKU

    • Komunikasi kesehatan masyarakat saat ini sudah


    mengalami perubahan yang sangat pesat dan
    mendasar.
    • Dari strategi yang bersifat partial komunikasi
    kesehatan telah bergeser kepada strategi
    komprehensif berdasarkan hasil studi empiris.
    • Orientasinya yang semula berfokus pada “hasil”
    atau produksi, kini telah berubah menjadi studi
    yang berorientasi pada klien (customer).
    • Upaya menumbuhkan permintaan terhadap
    pelayanan kesehatan merupakan “efek” dari proses
    komunikasi yang memberikan informasi kepada
    anggota masyarakat bahwa telah tersedia pelayanan
    kesehatan yang mereka butuhkan, mudah didapat
    dan digunakan.
    • Informasi ini diharapkan dapat menganalisis “Riset
    Pasar”. Datanya untuk bahan “Harga”,
    “Keterjangkauan” dan “Pemasaran”.
    SELECT MODELS FOR STRATEGIC BEHAVIOR AND SOCIAL CHANGE COMMUNICATION
    MODEL
    PROSES KOMUNIKASI KESEHATAN

    • Komunikasi kesehatan adalah suatu proses dengan


    beberapa fase yang saling berurutan dan saling
    berhubungan.
    • Setiap fase membantu dalam memilih dan
    menerapkan metode komunikasi kesehatan secara
    tepat.
    PROSES KOMUNIKASI KESEHATAN
    • Fase pertama berfokus pada pemberian definisi dan
    deskripsi masalah.
    • Fase kedua (masukan audiens) melibatkan analisis
    audiens, pasar, dan pilihan saluran atau media dari
    mereka yang diperngaruhi oleh masalah kesehatan.
    • Fase ketiga mengidentifikasi strategi intervensi yang
    tepat (pendidikan, kebijakan, layanan kesehatan,
    teknologi, mobilisasi masyarakat) yang diperlukan
    untuk memodifikasi masalah kesehatan. Tahapan
    pemilih stategi ini mencakup penetapan apakah
    komunikasi merupakan stategi utama atau
    pendukung.
    • Fase keempat melibatkan pembuatan pesan yang
    diperlukan untuk mendukung strategi intervensi
    pilihan.
    • Fase kelima difokuskan pada pemulihan lingkungan
    yang tepat-lokasi tempat audiens sasaran paling
    efektif dijangkau.
    • Fase keenam mengidentifikasi saluran yang tepat
    yang didasarkan, sebagian, pada saluran yang
    dilakukan dalam fase 2. Saluran dalam model ini
    didefinisikan sebagai jalur atau rute tempat
    berlangsungnya komunikasi (mis, interpersonal,
    kelompok kecil, terkait organisasi, media massa,
    masyarakat, teknologi).
    • Fase ketujuh mengidentifikasi metode komunikasi
    kesehatan yang tepat. Contoh, konferensi pers atau
    publikasi berita, persentasi, konseling, web page, dan
    materi cetak.
    Communication for Persuasion Theory
    1. Be exposed to the message.
    2. Pay attention to it.
    3. Find it interesting or personally relevant.
    4. Understand it.
    5. Figure out how the new behavior could in his or her life.
    6. Accept the change that is being proposed.
    7. Remember and validate the message.
    8. Be able to think of the message in relevant contexts situations.
    9. Make decisions on the basis of the retrieved information
    message.
    10. Behave in line with that decision.
    11. Receive positive reinforcement for that behavior.
    12. Integrate the new behavior into his or her life.

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