ENTREPRENEURSHIP

Business plan presentation

Group 1
ASIL RESORT SDN BHD
Private Company Limited by Shares
Overview
• Malaysia is a tourism country attract people from all over
the world.
• Pankor island is a choice for people who are looking for a
place to relax and recharge.
• Asil Resort is a limited liability corporation managed by its
5 owners.
• All of them have 4 years of experience in managing hotel
and resort around Malaysia.
• Each one of us control 20% of the business.
• Cash required to start the business is
• RM 1, 600, 000
MANAGEMENT SUMMARY
Ayub, Lutfi, izwan, salih and iswani are the owners of the
Asil Resort. A small staff consisting of a cook, maid,
maintenance and cleaner will work at the resort. The rest of
the tasks will be done by Izwan and Iswani. Izwan is
responsible for the outside maintenance of the grounds and
of the resort. He will also drive the van for guests when the
need arises. Iswani will organize the day to day operations
on the inside and handle reservations. Both izwan and
Iswani will promote the resort through the advertising
methods discussed in the marketing strategy section.
Iswani will also work with the cook to purchase the food
served at the Resort.
Market
• The target markets that we are going to pursue are people
looking for a vacation destination, honeymooners and
venue for seminars and course programme.
• Our setting and facility is a natural for people looking for a
place to spend their honeymoon.
• Asil Resort would like to see a 10% increase of potential
customers on a yearly basis
Market Segmentation
The profile of our customer consists of the following geographic
and demographic information.
Geographic
•Our immediate geographic market is the Pangkor Island area
with a population of over 10 000 people.
•A 100-km geographic area would want to use the kind of
services we offer.
•The total target area population is estimated at two million
people.
Demographic
•Male and female.
•Married and single.
•Student
•Work in a professional business setting.
Target Market Segment Strategy
Our target market strategy is based on becoming a
destination for people who are looking to get away for a few
days, on the beautiful western coast of peninsular
Malaysia. Our marketing strategy is based on superior
performance in the following areas:
•Quality facilities.
•Beautiful location.
•Customer service.
The target markets are separated into three segments;
"Vacationers,", "Honeymooners” and “Seminars”. The
primary marketing opportunity is selling to these accessible
target market segments that focus on vacation and
recreational needs
SERVICES
This resort offers 3 types of accommodation: Standard,
Deluxe and Family Rooms. All rooms are equipped with air
Cond, satellite TV (Astro) and attached bath.
• STANDARD ROOM
which features a king size bed or 2 single beds (twin beds),
•DELUXE ROOM
(1 king size + 1 single bed)
•FAMILY ROOM
(2 king size beds). All rooms are airconditioned, has
attached bath and Astro TV.
• Asil Resort also is prepared to become the host for your
programmes and functions. Our Ballroom (Conference
Hall) can accommodate up to 100 seminar participants
while our Dining Area (Restaurant) can accommodate 150
patrons
• Water sports activities like kayaking, snorkelling, diving,
fishing, beach games or cruising on speed boats are also
available.
• Bicycle riding and jungle trekking across the island can
also be arranged
STRATEGY AND IMPLEMENTATION
The primary sales and marketing strategy for Asil
Resort includes these factors:
•To offer a bed and breakfast facility with a superior quality
•To provide unmatched customer service to our guests
•To concentrate our marketing in the greater Pangkor
Island area.
Marketing Strategy
Our marketing strategy is based on becoming a destination
for vacationers and honeymooners who are looking for the
best quality of service. With the greater Nipah Bay area our
main target market the Asil Resort will use several different
approaches to advertise our facility. We will use the
newspaper to advertise, as well as develop a Web page
that will show our beautiful Resort. Asil Resort is confident
that it will not take long with word-of-mouth from past
customers, to build up to full capacity.
Sales Strategy
Our prime location with a beautiful ocean view and a quality
facility will be an attractive choice for our potential
customers. Each room is decorated individually with a
quality furnishings made to feel just like home. The best
breakfast is served each morning with no expense spared.
Guests will have several options on our menu so that we
can accommodate most tastes. There are several fun and
interesting destination spots within 30 minutes of the Resort
and we will have a van ready to shuttle guests if they need
the service. The Asil Resort guest will feel pampered and
will leave for home well rested.
Sales Forecast
• The sales forecast table is broken down into two main
revenue streams: Reservations and Drop-ins. The sales
forecast for the upcoming year is based on a 10% growth
rate for direct sales. The Asil Resort has three types of
room to offer to its guests at a rate as low as RM100.00
per night. We expect the rate of rooms occupied to
increase as the year progresses. In spite of the economic
unpredictability we are experiencing, these projections
appear attainable and take the increasing base into
consideration. Growth rates for the years 2011 and 2012
are based on percentage increases as follows:
• Reservations: 10% growth rate per year.
• Drop-ins: 10% growth rate per year
Website Marketing Strategy
Our website marketing strategy will focus on professional
couples who are looking for a vacation destination that is
both close and elegant. The Nipah Bay area will be our
main focal point. The Asil Resort will promote through our
website by using:
•Detailed photos of the Inn and surrounding area.
•Price list of our rooms and a menu of our breakfast.
•Maps from many points of the Bay area that lead to the
resort.
Competition and Buying Patterns
Typically in this industry the consumer is someone who is
not just looking for a room to sleep in, but a facility that
provides a homespun touch, a place that is unique and
offers more personalized customer service. Each Resort is
offering something unique to the guest, customer service
and quality of the facilities are at the forefront of
importance.
Location is also important and those Resorts with an ocean
view have an advantage, but with the limited number of
rooms at resorts in the area there are enough customers to
match the supply. The Asil Resort will not be competing on
price as the price of a room is on the high end of the scale.
Guests at the Asil Resort are paying for more than just a
room; they are paying for an oasis away from their hectic
world.
Company Ownership
• As a limited liability company, ownership of Asil Resort is
identified as belongings its managers. These partners,
Ayub, Lutfi, izwan, salih, and iswani, each control 20% of
the business.
• Salih has four years’ experience managing a successful
hotel and resort in KSA. His experience in making his
former hotel to become one of the best hotels in KSA will
make the transition to owning and running a resort
business.
FINANCIAL PLAN
Pro Forma Profit and Loss
Year 1 Year 2 Year 3

Sales RM1,080,000 RM1,188,000 RM1,306,800

Direct Cost of Sales RM86,400 RM106,920 RM130,680

Other Costs of Sales RM5,508 RM3,683 RM4,312

Total Cost of Sales RM91,908 RM110,603 RM126,368

Gross Margin RM988,092 RM1077,397 RM1180,432

Gross Margin % 91.49% 90.69% 90.33%

 Expenses

Payroll RM108,000 RM117,000 RM119,000

Sales and Marketing and Other Expenses RM200,000 RM250,000 RM290,000

Rent RM105,732 RM67,466 RM63,836

Depreciation RM30,000 RM30,000 RM30,000

Utilities RM50,000 RM55,000 RM30,000

Insurance RM180,000 RM190,000 RM195,000

Other RM20,000 RM25,000 RM30,000

Total Operating Expenses RM693,732 RM734,466 RM757,836

Profit Before Interest and Taxes RM294,360 RM342,931 RM422,596

Interest Expense RM60,000 RM47,798 RM35,596

Taxes Incurred RM70,308 RM88,540 RM 116,100

Net Profit RM164,052 RM206,593 RM270,900

Net Profit/Sales 15.19% 17.39% 20.73%

PROJECTED BALANCE SHEET
Year 1 Year 2 Year 3

Assets

Current Assets Cash RM240,609 RM309,638 RM428,771

Other Current Assets RM10,080 RM 22,100 RM36,080

Total Current Assets RM250,689 RM 331,738 RM 464,851

Long-term Assets

Long-term Assets RM1,000,000 RM1,000,000 RM1,000,000

Accumulated Depreciation RM30,000 RM60,000 RM90,000

Total Long-term Assets RM970,000 RM940,000 RM910,000

Total Assets RM1,220,689 RM 1,271,738 RM 1,374,851

 Liabilities and Capital Year 1 Year 2 Year 3

Current Liabilities

Accounts Payable RM0 RM0 RM0

Subtotal Current Liabilities RM0 RM0 RM0

Long-term Liabilities RM856,637 RM701,073 RM533,306

Total Liabilities RM856,637 RM701,073 RM533,306

Paid-in Capital RM600,000 RM600,000 RM600,000

Retained Earnings (RM235,948) (RM29,335) RM241,545

Earnings RM164,052 $206,593 RM270,900

Total Capital RM364,052 RM 570,665 RM841,545

Total Liabilities and Capital RM1,220,689 RM 1,271,738 RM 1,374,851

Net Worth RM 364,052 RM570,665 RM841,545

PROJECTED CASH FLOW
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales RM1,080,000 RM1,188,000 RM1,306,800
Subtotal Cash from Operations RM1,080,000 RM1,188,000 RM1,306,800
Additional Cash Received
Subtotal Cash Received RM1,080,000 RM1,188,000 RM1,306,800
Cash Paid To suppliers RM91,908 RM110,603 RM126,368
Expenditures from Operations
Subtotal Spent on Operations RM663,732 RM704,466 RM727,836
Additional Cash Spent
Subtotal Cash Spent RM1,039,311 RM1,118,971 RM1,187,667
Net Cash Flow RM40,609 RM69,029 RM119,133
Cash Balance RM240,609 RM 309,638 RM428,771
Thank You