Case Study 2
Strategic Presentation
Introduction
MacVille is an import/export company that sells and maintains espresso
coffee machines.
From over 30 years, we have been serving in the industry through our first
and only headquarter based in Brisbane.
Under the efficient management of Craig Jenkins, our company has kept up
its legacy by providing our customers with exquisite machines of different
types which develop an unmatched taste in coffee.
Due to our remarkable success, we have planned to expand our business by
starting a new venture in Sydney.
Organizational Objectives
To always provide our customers with top-notch quality of coffee makers.
To develop a new coffee machine store in Sydney.
To expand our business into the world wide market by effectively implying
strategic management principles.
Mission:
MacVille’s commitment is to provide its customers with high quality products,
extraordinary service and a competitive price.
Vision:
Our vision is to expand our business in all major cities and serve the consumers of
each of the states with our unmatched quality products.
Growth in Market Share
The Australian coffee market holds great scope for coffee business with a
predicted growth of 5% in the period of 2020-2025
The largest market for this product in Australia is the Sydney market.
Being one of the top tourist visiting places has great potential for penetrating
new businesses in its market.
This development would help secure the three year objective of being the
number one volume importer in the market for imported espresso coffee
machines.
By expanding our business, we are expecting an increased market share of 3%
in the first two years, and 4% in the consecutively next three years.
Growth in Profit Margins
Australia’s tourism is one of the main earning resources of the country.
Chinese tourists are known for spending the most money on their vacations.
Thereby, in Sydney we can increase our quality as well as prices too.
Due to the great perk of being in a high paying market, the growth in profit
margins is also expected to elevate with a significant proportion.
With the savings on transport costs, bulk purchasing and the efficiencies in
client machine maintenance would also assist the organisation in achieving
the strategic objective of profit margin growth of 5% in the next three years.
The increasing profit is of key value to the organisation because MacVille
earns profits every day through voluntary exchange with customers and
recognizes that profits are essential to creating capital for growth, prosperity,
opportunity and job satisfaction and security.
Organizational Values & Standards
Our organization highly values ethical standards and compliance with the
regulations.
In the workplace, all OHS laws will be followed strictly. Moreover, the
business is also registered according to the NWS requirements.
The innovative energy efficiencies in the imported machines, together with
the need for less interstate transport costs for staff and machines, would
assist the organisation in achieving its environmental objective of a reduction
in its carbon footprint by 10% within the next three years.
MacVille supports wise environmental practices and respects the
environment. We will recycle, reuse, and reduce our waste and choose energy
efficiency wherever and whenever we can.
Leadership in the Organization
MacVille aims to empower its employees with knowledge and resources to get
results, grow its business and to lead the markets.
The role for this new venture would carry the title General Manager. The
General Manager would report to the CEO and would be expected to provide
creative leadership for the administration, coordination and management of
the new venture in a manner that is consistent with the strategic direction of
the organisation.
Employment Opportunities
Accounts manager – reports to the General Manager and is responsible for credit control,
sound maintenance of the accounts receivable, internal control systems and preparation
of budgets.
An accounts clerk who enters data and manages the accounts receivable and accounts
payable system will be assigned to the Accounts manager.
Warehouse manager – reports to the General Manager and is responsible for documentary
accuracy and the inward soundness of goods, safe storage and handling of warehouse
merchandise and the timely dispatch of merchandise in accordance with customer orders.
Three warehouse staff who will manage the goods inward, storage and dispatch respectively
will be assigned to the Warehouse manager.
Maintenance manager – reports to the General Manager and is responsible for the timely
maintenance of customer machine complaints, regular maintenance programs, safety of
operations, and spare parts management.
One espresso machine technician who conducts the regular maintenance and emergency
repairs of espresso machines will be assigned to the Maintenance manager.
Potential Benefits of joining the
Leadership Program
Our program gives the young graduates and talented personnel a chance to
demonstrate their talent while earning a good amount of money.
Our employment plans are safe for meeting your current and future strategic
goals.
At our organization, you can always LEARN & GROW.
We appreciate self directed teams, and channels are made for regular
discussion about conflicts or contributions
What do we Expect?
Devoted employees who are sincere to their work and understand
organization’s motives.
People who are planning on working long-term and creating a future with us.
Workers who are eager to learn and grow by following the strategic objectives
of the company.
Moral & Ethical Standards
Good stewardship
Adherence to professional and moral standards
Adherence to ethical standards
Support of wise environmental practices
Offering meaningful value to customers
Encouraging self-directed teams
Cultivation of leadership
Maintenance of safety standards.
FOR FURTHER QUERIES, CONTACT US
ONLINE.
THANKYOU!
