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Kurtak-Communication Plan

The document outlines a communication plan for a brand called KURTAK aimed at males aged 15-35. It discusses establishing the brand and its purpose, selecting communication channels like social media, flyers, and ads. It also touches on the resources needed, potential obstacles, and plans for evaluating the success of the communication strategy through feedback, sales, and future developments.

Uploaded by

Shahrukh Saleem
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19 views14 pages

Kurtak-Communication Plan

The document outlines a communication plan for a brand called KURTAK aimed at males aged 15-35. It discusses establishing the brand and its purpose, selecting communication channels like social media, flyers, and ads. It also touches on the resources needed, potential obstacles, and plans for evaluating the success of the communication strategy through feedback, sales, and future developments.

Uploaded by

Shahrukh Saleem
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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GROUP

MEMEBERS:

SYED MUNEEB
HAMZA ZAHID
ASADULLAH
MALIK
SHAHRUKH
SALEEM

BUSINESS
COMMUNICATION
K U R TA K – C O M M U N I C AT I O N P L A N
COMMUNICATION PLAN

• What is a communication Plan?


• Why is it important?
• What can be achieved through a solid communication
plan?
• Expectations
• Consistency
• Productivity
• Outcome
BRAND INTRODUCTION

• What is the brand?


• KURTAK – Origin and Background
• Rejuvenating Heritage
PURPOSE

• What is the purpose?


• To communicate the value of the brand to the targeted
audience.
• Who is the Audience?
• Audience – Male (Ages 15-35)
COMMUNICATION CHANNELS

• Selecting and defining the channels for


communication
• Social Media
• Flyers
• Posters
• Exhibitions
• News Ads
• TV Ads
FACEBOOK
FACEBOOK
FACEBOOK
INSTAGRAM
FLYERS
RESOURCES

• Production Resources
• Financial Resources
• Delivery
OBSTACLES & CHALLENGES

• Physical Presence in Market


• Storage for Mass production
• Mass marketing
• Exhibitions
• News and TV ads
• Competitors
EVALUATION

• Feedback
• Sales
• Profit / Loss
• Future Developments
THE END

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