Forecasting: Presented By:-Nikita Saini Mba 4
Forecasting: Presented By:-Nikita Saini Mba 4
Forecasting: Presented By:-Nikita Saini Mba 4
Presented By:-
Nikita Saini
MBA 4th (25)
MEANING
• It is an art and science of predicting future events. Forecasting may involve taking historical data
and projecting them into the future with some sort of mathematical model.
• It is a mathematical model adjusted by a manager’s good judgment. Effective planning in both
the short and long run depends on a forecast of demand for the company’s products or services.
TYPES OF FORECASTING
• Determine the use of the forecast: Disney uses park attendance forecasts to drive staffing,
opening time, ride availability, and food
• suppliers.
• Select the item to be forecasted: For Disney World, there are six main parks. A forecast of daily
attendance at each is the main number that determines labor, maintenance, and scheduling.
• Determine the time horizon of the forecast: is it short, medium, or long term? Disney develops
daily, weekly, monthly, annual, and 5-year forecast.
• Select the forecasting model: Disney uses a variety of statistical models like, including moving
averages, econometrics, and regression analysis. It also employs judgmental, or non-quantitative,
models.
• Gather the data needed to make the forecast: Disney’s forecasting team employs 35 analysts
and 70 field personnel to survey 1 million people/businesses every year. It also uses the firm
called Global Insight for travel industry forecasts and gathers data on exchange rates, arrivals
into the U.S., airline specials, Wall Street trends, and school vacation schedules.
• Make the forecast.
• Validate and implement the result: At Disney, forecasts are reviewed daily at the highest levels
to make sure that the model, assumptions, and data are valid. Error measures are applied; then
the forecasts are used to schedule personnel down to 15-minutes intervals.
BENEFITS OF FORECASTING
Qualitative Quantitative
• Delphi Method • Trend Analysis