Front Office: Duties and Responsibilities
Front Office: Duties and Responsibilities
• To sell rooms
• To Reserve rooms for guests before their arrival.
• To Register guests into the hotel.
• To Assign rooms
• To coordinate with other services
• To control guest room keys
• To provide in-house and external information to guests
• To maintain accurate room status information
• To maintain guest accounts and settle their bills.
Guest Cycle
• Pre-arrival
• Arrival
• Occupancy
• Departure
Pre-Arrival
Departure
Arrival
Occupancy
The Guest Cycle
Hotel choice is affected by:
- type of travel (business or pleasure);
- previous experiences with the hotel;
- advertisements and promotions;
- company travel policy;
- recommendations from travel agents, friends, or business
associates;
The Guest Cycle
Hotel choice is affected by:
- the hotel’s location and reputation;
- frequent traveller rewards programs;
- preconceptions based on the hotel’s name or chain
affiliation;
- ease of making reservations;
- hotel’s reservations agent or website
Pre-Arrival
Arrival
Occupancy
Departure
Front Office Manager (FOM)
• Direct and coordinate the activities of the front office department -
Perform the function of a link between the management and front
office employees - responsible for hiring, training, supervising and
disciplinary all front desk, reservation, and guest services staff
members in order to maintain the desired standard of service -
prepared the budget for the front office department - evaluate the
job performance of each front office employee
Reservations
• The principal role of reservations is to book rooms in advance.
• This section is the hub of the department as it must maximize the
sale of rooms.
• Requests for reservation of rooms come from various sources such
as tour operators, travel agents, airlines, central reservation systems,
global distribution systems, referrals, etc.
• The reservation agent is an important person who can contribute to
the room revenues of the property be adept management of rooms
and up-selling.
Reservation Manager
• Having knowledge about the reservation
systems.
• Providing and updating information on tours,
prices, and itineraries.
• Reviewing daily hotel reservations.
• Preparing occupancy forecast.
Reservation Manager
• Updating travel agent rates in the system.
• Handling correspondence with outside travel
agencies.
• Allocating daily tasks to the reservation staff.
• Ensuring special deals with repeat guests,
VIPs, or guest groups.
• Training the staff under hand.
Reception