Methods of Research-Lession 6
Methods of Research-Lession 6
Primary Secondar
Data y Data
Primary Secondar
Sources y Sources
SOURCES OF INFORMATION
• Observation
A purposeful, systematic and selective way of
watching and listening to an interaction or
phenomenon as it takes place.
“interaction of group”
“behavior or personality traits of an individual”
“Natural” or “Controlled”
Collecting Data using Primary Sources
• Types of Observation
Participant observation- is when, as researcher,
participate in the activities of the group being
observed in the same manner as its members,
with or without knowing that they are being
observed.
Collecting Data using Primary Sources
• Types of Observation
Non-Participant observation- is when, as
researcher, do not get involved in the activities
of the group but remain a passive observer,
watching and listening to its activities and
drawing conclusions from this.
Problem with using Observation
1. Narrative
2. Scales
Recording the Observation
• Interview
Any person-person interaction between two or
more individuals with a specific purpose in
mind.
Collecting Data using Primary Sources
• Types of Interview
Unstructured Interview
In-depth interviews
“face to face” and “repeated interaction”
Focus group interviews
Narratives
Oral History
Collecting Data using Primary Sources
• Types of Interview
Structured Interview
The questionnaire
A written list of questions, the answer to
which are recorded by respondents.
“Interview Schedule” “Questionnaire”
Choosing between an IS and Q
• Advantages
It is less expensive
It offers greater anonymity
• Disadvantages
Application is limited
Response rate is low
There is self-selecting bias
Opportunity to clarify issues is lacking
Questionnaire: Advantages and Disadvantages
• Disadvantages
• Spontaneous responses are not allowed for
• The response to a question maybe influenced by
the response to other questions.
• It is possible to consult others.
• A response cannot be supplemented with other
information.
Interview: Advantages and Disadvantages
• Advantages
More appropriate for a complex situations
Useful for collecting in-depth information
Information can be supplemented
Questions can be explained
It has a wider application
Interview: Advantages and Disadvantages
• Disadvantages
Time-consuming and expensive
The quality of data depends upon the quality of
the interaction
The quality of data depends upon the quality of
the interviewer
The researcher may introduce his/her bias
The interviewer may be biased
Forms of Questions
• Open-Ended
The possible responses are not given
The respondent writes down the answer in
his/her words or the interviewer records the
answer verbatim or in summary
Forms of Questions
• Closed-Ended
The possible answer are set out in the
questionnaire and the respondent or the
interviewer ticks the category that best describes
the respondent’s answer.
Consideration in Formulating Questions
Step 2: For each objectives , research question or hypothesis, list down all
associated questions that you want to answer through your study.
Step 3: Take each research question identified in step 2 and list the information
required to answer