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Managers Are Unhappy With Customer Information For 8 Reasons

The document discusses managers' unhappiness with current customer information reports for eight reasons: the reports are infrequent and unreliable, the data is too late and cannot be matched to sales data, and the reports are impossible to read, contain meaningless information, require manual calculations, and do not allow managers to identify problems quickly. It suggests rethinking the reports to highlight the required action and focus on three improvements that will create useful customer information for managers.

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Ahmad Nazir
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34 views3 pages

Managers Are Unhappy With Customer Information For 8 Reasons

The document discusses managers' unhappiness with current customer information reports for eight reasons: the reports are infrequent and unreliable, the data is too late and cannot be matched to sales data, and the reports are impossible to read, contain meaningless information, require manual calculations, and do not allow managers to identify problems quickly. It suggests rethinking the reports to highlight the required action and focus on three improvements that will create useful customer information for managers.

Uploaded by

Ahmad Nazir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Avoid vacuous main messages….

Managers are unhappy with customer


information for 8 reasons
 Reports are infrequent
 Data are unreliable

?
 Data are too late
 Data cannot be matched to sales data SO
 Reports are impossible to read WHAT
 Reports contain meaningless information
 Reports still require manual calculations
 Managers can’t identify problems quickly
Rethink to highlight action required….

New Title….

Reports are infrequent


 ……………….. Data are unreliable
– …..
Data are too late
– ….. Data can not be matched to sales data
 ……………….. Reports are impossible to read
– ….. Reports contain meaningless information
– …... Reports still require manual calculations
Managers can’t identify problems quickly
 ………………...
– …..
– …..
Rethink to highlight action required….

Managers require 3 improvements in reporting to


create useful customer information….

 ………………..
– …..
– ….. Managers can’t identify problems quickly
Data are too late
Reports are infrequent
 ……………..
– …..
– …...
 ………………...
– …..
– …..
Data are unreliable
Reports still require manual calculations Reports contain meaningless informa
Data can not be matched to sales data Reports are impossible to read

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