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Today's

Presentation
GROUP 1

AASHI GUPTA
ADITYA JAISWAL
ADITYA RAJ
AINDRILA BERA
AKANKSHA RANI
ANKIT KUMAR SINGH
About Procter & Gamble

Industry Consumer Goods  P&G is an American multinational consumer goods company.


It was founded in 1837.
Area Around 80 Countries It has Headquartered in Cincinnati, Ohio, United States.
Served
Prior to the sale of Pringles to the Kellogg Company, its
Founders •William Procter product line included food and beverages.
•James Gamble
On August 1, 2014, P&G announced it was streamlining the
Products Foods, beverages, cleaning
agents and personal care company, dropping around 100 brands and concerning on the
products
remaining 80 brands, which produced 95 percent of the
company's profits.
Procter & Gamble Product Mix
Baby Care
P&G generated worldwide sales of about 18.36 billion US dollar with baby, feminine and family care products.
The Main category of this segment consists of disposable
diapers and other baby care products. P & G has three sub
brands in this diaper sections. They are :
1. All good
2. Luvs
3. Pampers The specifications of the types of diapers are as follows:

New Baby Born: 0-5 Months


baby – 6-12 Months
Toddler – 13- 23 Months
Preschool – 24 + Months
Align baby probiotic
P & g has launched a new product for babies suffering from abdominal pain. It's an extension of
P&G Align probiotic brand for adults. Align Baby Probiotic Colic Relief was formulated to add good
bacteria to the developing tummies of healthy new-born infants and babies who may be fussy and cry
because of intestinal gas. P&G stated the product is lactose free, gluten free, soy free, dairy free and
vegetarian
Fabric Care

Laundry Dryer Sheets Fabric Baby Laundry &


Products & Fabric Care Protectors & Detergent & Home
Softeners Laundry Products
Products

• Ace • Bounce • Downy • Dreft • Gain


• Ariel • Rindex
• Cheer 3en1
• Era
• Tide
Family Care
Feminine Care
Grooming

Personal Razors & Skin Razors, Razors &


Grooming Care Waxes, & Shaving Gels
Creams

• Braun • Gillette • Joy+glee • Venus


• The Art of
Shaving
Hair Care

Aussie Head & Herbal Old Spice Pantene


Shoulder Essences

 Miracle Curls  Silky Black  White  Hair Pomade  Advanced Hair


Revitalizing  Cool Menthol Strawberry &  Swagger 2 in 1 fall Solution
 Anti Hair Fall Sweet  Hair Putty  2 in 1 Silky &
 Smooth & Silky  Morocco Smooth
 Lemon Fresh  Vitamin E  Advanced Hair
 Dry Scalp Care Cocoa Care Solution
 Anti-Dandruff  Sweet Mint  Open Hair
 Coconut Milk Miracle
 Cucumber & Shampoo
Green Tea
Home Care

Odor Dishwasher Home Laundry & All-Purpose Multi-Surface Insect


Eliminators Detergent Cleaning Dishwashing Home Home Dusters & Repellent
Products Liquid Products Cleaners Cleaners

• Ambi Pur • Cascade • Comet • Dawn • Gain  Mr. Clean  Swiffer  Zevo
• Febreze • Microban • Joy
24 • Salvo
Dental Care
Personal Healthcare

1. Seven Seas Ltd is a supplier of vitamins, minerals, and supplements in the United
Kingdom and abroad.

2. Vicks is an American brand of over-the-counter medications owned by the


American companies Procter & Gamble and Helen of Troy Limited. 

3. Prilosec OTC is clinically proven to block heartburn for 24 hours and that means 1 tablet a
day for 14 days, you get relief from frequent heartburn.

4. Swisse is a vitamin, supplement, and skincare brand. 


Skin & Personal Care

Ivory is a personal care soap and flagship brand.

Olay, previously Oil of Olay or Oil of Ulan, is an American skin care brand owned
by Procter & Gamble.

Old Spice is an American brand of male grooming products


encompassing deodorants and antiperspirants, shampoos, body washes, and soaps.

Secret is an antiperspirant/deodorant for women manufactured by Procter & Gamble.


Product Mix Consistency

• Most of the Products of P & G are related to toiletries and cleaning


purpose products.
• From the point of distribution channels, the Product Mix Consistency
is moderately high.
• However there are some products which are a different type of
product line like Healthcare supplements, electric razors, trimmers,
etc.
Competitor Analysis

Company Revenue (US$ billion) Total Assets (US$ billion) Biliion Dollar Brands

Procter & Gamble 65.29 127.1 Pampers, Pantene, Crest, Tide,


Bounty
Unilever 537.15 602.85 Dove, Axe, Lipton, Vaseline,
Slim-Fast, Ben & Jerry’s

Clorox Company 6.0 6.0 Clorox Bleach, Pine-Sol, Glad,


Brita Water Filters, Burt’s Bees

Kimberly-Clark 18.259 15.151 Huggies, Kleenex, Scott, Paper


Towels
Colgate-Palmolive 15.454 12.676 Colgate Toothpaste, Palmolive
Dishwashing Liquid, Softsoap
THANK YOU

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