1.

Sadia Imran Megla                       ID: 1631168630    
2. Reza Shah Ferdous                       ID: 1431173030
3. Md Rashdul Islam                        ID: 1512148030
4. Shyam Kumar Banik                     ID: 1512570030
5. Tashfiq Bin Maksud                      ID: 1611225030
 Introduction

How does it work:

What it does: Online
Who do they serve: Providing customers a
Middle Class Classified Buying & Selling
Platform
Marketplace
and post ads.
 SWOT Analysis

Strength Weakness
• Brand Awareness. • Lack of authenticity.
• C2C Business Model. • Lack of customer support.
• Revenue model based on advertisement. • Poor Communication.
• Support both Bangla and English Language. • C2C causes the consumer-generated
business model.
• Lack of B2B, B2C business model.
• No multiple revenue models.
 SWOT Analysis

Opportunities Threats
• Has an option to turn multiple business model. • Market strategy may fail because user-generated.
• Can create employment. • User might not be interested in the old products.
• The audience may gather IT knowledge. • Risk at Cash on delivery system because of
• M-commerce that may cover all target audience. dishonest user.
 Target Group
Demography Geography  Psychogeography Behavioral

Age: 20-40 Location: All Social Class:  Usage:

Gender: Male, Divisions of Lower to Upper MiddleClass Medium Purchasing
Female Bangladesh.
Personality: Situation: 
Sensitive,Opinionated, Friendly, Recurring. Occasional.
Emotional Purchaser User

Lifestyle:  Online Behavior: Heavy

Students & Professionals, Social Media User, online
Entrepreneurs, Freelancers  purchase

Attitude: Money Saver Purchasing Behavior: Variety

Seeking, Discount Seeking
Opinion: Attracted to Social Issues

Interest: Recreation, Fashion,

Food,Technology, Family & Friends
 Current Problems

4.1 Million Visitors Social media

Website is not They missed out on
but platform lacks
organized  educating the
28% bounce rate  engagement with 4
users
Million Followers
 The Campaign

Augment & Standardized Improve communication

Bikroy buying and selling platform
“Smart Marketplace”
 Campaign Objective

Decrease the customer Acquire new Product and

defection rate customer service
awareness
The Website
 The Website

New Used
 Social Media

Communicate Communicate the Find old and new

buying Electronic categories categories
products to the TG
especially to young
adults
Social Media
Social Media
 Social Media

Browses the page

Items in cart

Retargeting Purchased

Referral
 Social Media

External sales dedicated groups

Unique UTM Links

Affiliate Programs
Admins get a share
 Social Media

Training Video
 Direct Marketing

Outdoor Marketing Up-Selling Sending email

• Booth in crowded places i.e. • We will be increasing the option • We will be sending customers a
University campus. for our customers before they welcome email after they make
check out for products their first purchase from us and
• A kiosk machine and a big will be sending information
TV to display the website • We will offer discount coupons regarding different promotional
on a minimum order price range offers of products through e-
• Will sell small items and mail.
show how to put up their • For used cars, trucks, motorbikes
ads we will be allowing our
customers to configure their
caravans before making their
purchase
 Direct Marketing

Door to door leaflets Telemarketing E-coupons

• For the customers who • Telemarketing often bores the • Everyone wants to have coupons
previously made a purchase customers when the seller and deals for their purchase. We
of expensive products and approaches customers to make a will be allowing a tab for e-
are thinking of purchasing purchase, they talk, talk and talk coupons at our website for our
more expensive items, we to convince their customers. customers visiting the site and
will be reaching them with besides that we will be offering
the leaflets of our offerings. printed coupons
Because we are considering
them as our VIP clients.
 Sales promotion tools

Big Discounts Special Prices Free gifts and giveaways

 Sales promotion tools

Reward Points Flash Sales Holiday Promotions

 Sales promotion tools

Seasonal Promotions Special events and Customer Loyalty Programs

promotions
 Collaborations and Partnerships

Affiliate Programs Pathao Bkash

 Advertisement Creative Brief

1st Ad 2nd Ad 3rd Ad

Used Products Affiliate Program New Products
 Technicalities

Jan - April May - Aug Sep - Dec Activity Jan Feb Mar April May June July Aug Sep Oct Nov Dec

Timetable Timetable Timetable

Social Media Marketing
Category Category Category
7:00 PM Promo 7:00 PM Promo 7:00 PM Promo
Videos Videos Videos
Posters Sales Promotions
Posters/Adv (Most Posters
8:00 PM ertisement/F 8:00 PM searched 8:00 PM (Flash
lash Sales products Sales)
only) Advertising
Training/Li Training/
Training/Live
9:00 PM 9:00 PM ve 9:00 PM Live
Sessions
Sessions Sessions
Telemarketing
Audienc
Audience
e
Audience Engageme
10:00 10:00 10:00 Engage
Engagement nt
PM PM PM ment Affiliate Program
Posts/Sales Posts/Sale
Posts/Sa
s
les
11:00 11:00 11:00
GIFs GIFs GIFs
PM PM PM Direct Marketing

General Schedule
Gantt Chart
 Budget and Revenue

Revenue Cost
Average Type Frequency Price
Average
Type Frequency Wings Revenue Paid to Fixed Cost 1 91,800,000
Price
Bikroy Advertisement 3 600,000
Product 1000 6 500 3,000,000 450,000 Creative Designs 1 200,000
Membership 2,000 6 2,500 30,000,000 30,000,000 Affiliate 5000 5,000,000
Bar Ads 50 6 500 150,000 150,000
PR 3 300,000
Partnership 1 10,000,000
Total 30,600,000 Direct Marketing 1 1,000,000

Total Cost 108,900,000

Yearly
367,200,000
Revenue

Profit 258,300,000
Thank You