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    Message Validate Position: Group 4

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    uddhavkulkarni
    The document discusses Message Validate Position (MVP) which involves three key aspects: message value proposition, position value proposition, and validating success stories. It explains that message value proposition is how an organization projects its products/services to attract customers. Position value proposition is how an organization strengthens client relationships and engages clients. Validating success stories demonstrates how the organization generates revenue and invests in new areas. The document then discusses how digital marketing can help with MVP by selecting the right channels to supply products, gauge demand, reach wider audiences, and gain customer feedback.

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    Message Validate Position: Group 4

    Uploaded by

    uddhavkulkarni
    14 views6 pages
    The document discusses Message Validate Position (MVP) which involves three key aspects: message value proposition, position value proposition, and validating success stories. It explains that message value proposition is how an organization projects its products/services to attract customers. Position value proposition is how an organization strengthens client relationships and engages clients. Validating success stories demonstrates how the organization generates revenue and invests in new areas. The document then discusses how digital marketing can help with MVP by selecting the right channels to supply products, gauge demand, reach wider audiences, and gain customer feedback.

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    MVP

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    The document discusses Message Validate Position (MVP) which involves three key aspects: message value proposition, position value proposition, and validating success stories. It explains that message value proposition is how an organization projects its products/services to attract customers. Position value proposition is how an organization strengthens client relationships and engages clients. Validating success stories demonstrates how the organization generates revenue and invests in new areas. The document then discusses how digital marketing can help with MVP by selecting the right channels to supply products, gauge demand, reach wider audiences, and gain customer feedback.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views6 pages

    Message Validate Position: Group 4

    Uploaded by

    uddhavkulkarni
    The document discusses Message Validate Position (MVP) which involves three key aspects: message value proposition, position value proposition, and validating success stories. It explains that message value proposition is how an organization projects its products/services to attract customers. Position value proposition is how an organization strengthens client relationships and engages clients. Validating success stories demonstrates how the organization generates revenue and invests in new areas. The document then discusses how digital marketing can help with MVP by selecting the right channels to supply products, gauge demand, reach wider audiences, and gain customer feedback.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    Message Validate Position

    Group 4
    01 Awareness, Articulation & Amplification
    02 Thought Leadership
    03 Value Messaging
    04 Leveraging Ecosystem
    05 Strategic Story Telling
    06 Account Based Marketing
    07 Business 4.0
    08 Message, Validate & Position
    09 Marketing RRR Strategy List of
    10 Deal Based Asset Points
    Message, Validate & Position(MVP)
    Message Value Proposition
    This is the way by which an
    organization projects its product
    and services to attract customers

    Position Value Proposition


    This deals with the ways an
    organization strengthen its client
    relationship and engage with them
    better

    •Products are tailored according the client needs.


    • Industry best practices are included along with the Validate Success Stories
    client business strategy. This gives the client an edge
    to attain its business objective both in short and long This is the process through which an
    term organization validates how it can
    •Success stories are used a use cases for positioning generate revenue, leverage the business
    in the market ecosystem and how do they invest in new
    •The position draws in more client and this iterative areas
    process continues
    Digital Marketing & MVP
    Supply
    With proper digital
    channel we can supply
    Right channel our products to different
    Using digital marketing locations
    right channel can be
    selected to reach clients

    Engagement
    Digital marketing helps to
    increase our visibility and
    Demand can increase client
    Digital marketing helps us engagement
    to gauge the demand of a
    product, so we can take
    decision whether we want
    to invest in new product
    line or not
    Reach
    Digital marketing helps us Feedback
    to reach wider population Digital channels can help
    and to understand the us with customer reviews
    needs of customer and to improve our product
    Infosys
    01 MVP
    • Cross channel engagement
    • Mobility based smart services
    • Leveraging social media
    • Real-time multidimensional market intelligence
    • Zero footprint IT applications

    Accenture
    02 MVP
    • Sales, service, marketing and commerce solutions
    • Experience technology strategy
    • Customer data orchestration
    • Digital product creation and engineering
    • Customer experience engine
    • Brand insight and identity purpose
    Competitors’
    • Content, media, and marketing strategy and development
    • Creative strategy and development
    • Customer engagement, conversion and loyalty
    • Experience design and optimization
    MVP
    • Content production and distribution
    Thank You

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